Valuable Takeaways for Your DTC Brand from Forbes 30 Under 30

Brands are looking to reach customers now while still adapting to the future of how we’ll shop on and offline. To gain insight there, we can look at two newly crowned ‘Forbes 30 Under 30 for Retail and Ecommerce’ honorees: Pinpoint cofounders Joshua Cohen and Justin Krokoff.

Pinpoint is an exciting AI social operating system for consumer brands that analyzes a brand’s social media audience and converts them into customers through targeted, automated messages on Instagram and TikTok. They’re also utilizing embedded AI agents to handle requests for customer support, solving some key issues in the space.

Justin (Left) and Joshua (Right) of Pinpoint

Providing some useful takeaways for brands:

1. Higher intent means cheaper traffic

2. Automation does not mean losing personality with your customers

3. When you meet shoppers where they already are, performance can skyrocket

Want to learn more? Josh is offering quick strategy demos of Pinpoint to brands.

Book Your 15-Minute Demo

How one brand put that into practice

FTL is a fast-growing brand that makes functional travel and everyday bags. Much of their growth comes from Meta ads, which means their ads often drive big spikes in comments and DMs from interested shoppers. As engagement increased, it became harder for the team to reply quickly, and high-intent customers were slipping through.

Pinpoint helped FTL automate those DM conversations so every shopper who commented on their ads received a fast, personalized message. This created a reliable acquisition engine on top of their existing ad strategy. No shopper was missed.

Here’s what FTL saw 🚀

• 57% higher ROAS
• 31% lower CPA
• 17% cheaper CPC

If you want to estimate what this kind of lift could look like replicated for your brand, the DM Revenue Calculator gives you a personalized projection of your monthly revenue potential from Instagram & TikTok DMs in under 20 seconds.

Calculate Your Revenue Lift