Oncotect is pioneering the field of canine health with their non-invasive, at-home cancer screening tests for dogs. Their urine-based tests enable early detection of various cancers, offering pet owners a convenient and effective way to monitor their dog’s health and catch potential issues early.
Brok specializes in creating balanced, grain-free dog food tailored to support overall health and vitality, using premium ingredients like fresh meat, vegetables, fruits, and functional superfoods. Their recipes are developed by professional dog trainers who emphasize gut health, digestibility, and flavor to promote energy, a shiny coat, and wellness. With options for subscriptions and trial packs, Brok brings premium canine nutrition straight to your door in Belgium.
Caats makes personalised, premium cat food to fit your cats unique needs. All of the recipes are developed by veterinarians and nutritionists.
The Better Cat offers premium, veterinarian-designed cat food made with human-grade fresh meat and targeted functional ingredients to support cats’ digestion, immunity, mobility, and well-being. Based in Germany, the brand emphasizes sustainability, transparency, and no unnecessary fillers, aiming to redefine what modern cat nutrition should look like. Their offering is direct-to-consumer, nutrition-focused, and tailored specifically for cats’ health and lifestyle needs.
Darwin’s offers veterinarian-formulated, minimally processed raw meals made from human-grade meats, organic vegetables, and traceable ingredients to support holistic pet health. Their raw food is formulated alongside veterinary nutritionists, frozen and delivered straight to your door to preserve freshness and bioavailability. With a focus on safety, quality, and ancestral nutrition, Darwin’s aims to fuel pets for optimal well-being.
Real, good food for dogs & cats. Nom Nom Now believes what’s good for people is good for pets too.
Direct-to-consumer (D2C/DTC) pet food brands are companies that specialize in creating and selling pet nutrition products directly to consumers, primarily through online platforms. This model allows for significant cost savings, personalized nutrition plans, and often includes perks like free delivery and subscription-based services.
D2C pet food brands leverage the power of the internet to educate pet owners about their products' health benefits, often utilizing customer data to tailor offerings to the specific dietary needs of pets. Examples of such brands include The Farmer's Dog, Ollie, and Nom Nom, which have gained popularity for their commitment to quality, convenience, and transparency, providing pets with fresh, high-quality meals.
The best D2C pet food brands stand out for their high-quality ingredients, customized meal plans, and exceptional customer service. The Farmer's Dog offers vet-designed meals tailored to a pet's specific needs, preferences, and health goals, made with human-grade ingredients.
Ollie delivers similarly personalized meal plans with a variety of recipes to ensure nutritional balance and variety for pets. Nom Nom emphasizes the scientific research behind its meals, providing detailed nutritional information and access to pet nutritionists. These brands excel in creating comprehensive, health-focused feeding solutions that cater to the modern pet owner's desire for convenience and quality.
The D2C pet food category is witnessing several notable trends, reflecting broader shifts in consumer behavior and preferences. Personalization is a significant trend, with brands offering tailor-made nutrition plans based on an individual pet's age, breed, activity level, and health concerns. Sustainability is another growing focus, as companies adopt eco-friendly practices, source ingredients responsibly, and minimize packaging waste. Additionally, there's an increasing demand for transparency regarding ingredient sourcing, production processes, and nutritional content.
These trends illustrate a movement towards more conscientious consumption, with pet owners seeking products that not only benefit their pets' health but also align with their values regarding sustainability and transparency.
Everything you need to build a better D2C brand, business and tech stack.
.png)
