3 Best customer review platforms for eCommerce

The 3 best customer review platforms for eCommerce with details on features, design and pricing.

The 3 best customer review platforms for eCommerce: 

That’s it. Those are the 3 you need to know about. Now the big multi-penny question: Why of the 3 should you choose? The key word is here “YOU”. It’s a personal decision which depends on feature needs, your existing stack and your budget. So, I break down these 3 tools here to help you make the best decision for your eCommerce business. 

Junip

Brief summary: 

They’re the new kids on the block. The team formed out of Smile.io a leading tool in the loyalty space. They’re based in Canada and are obsessed with design and the product experience. 

13 brands on 1-800-D2C using Junip including: 

What it looks like: 

Kotn reviews
Kotn reviews - powered by Junip

Not Pot reviews - powered by Junip


What makes Junip awesome: 

1. Display reviews beautifully: 

See these real sites above. You’ll notice the design is very sleek and matches the branding of the websites. It can have very nifty features to match your customer needs (take another look at the Kotn example - notice the sizing indicators). And if you did wish to customize the code yourself, checkout the example of Not Pot above who customized their Junip reviews layout - It's beautiful.

2. High review submission rate:  

That’s because they’re experience of requesting reviews is using best practices from some of the leading survey companies in the world including Typeform. Check out this experience below- it flows like water, which means you’ll be getting tones of reviews. 

junip-review-capture
Junip review capture


Pricing: 

Check it out below for the full breakdown as of (April 1st 2021). Basically if you want integrations to Klaviyo and Google Shopping integrations and/or you’re doing >500 orders a month - You’re gonna need the $74/month plan. 

Junip pricing as of April 1st 2021


Integrations: 

Okendo

Brief summary: 

Originated down-under in Australia, Okendo is a highly sophisticated and integrated solution for reviews used by some of the best eCommerce stores around. It’s sleek, user-friendly, advanced (feature-wise), hyper-connected (integrated-wise). 

73 brands on 1-800-D2C using Okendo including: 

What it looks like: 


Buck Mason reviews
Buck Mason reviews - powered by Okendo

Asystem reviews
Asystem reviews - powered by Okendo


What makes Okendo awesome: 

1. Capture “Attributes”: 

This feature is awesome because in addition to capturing scores / reviews, your customers can leave extra tags (“attributes”) to describe their product. For example a review like “I’m 6”1 and a size 32 waist and the pants were too short” can be broken down into 3 parameters for users to search by: “Height” / “Waist Size” and “Fit”. This is helpful for you because it’s gives you actionable product feedback to implement in your pipeline. Best thing is that you can push all that data directly to Klaviyo. (See Buck Mason example)

2. Customer Support / Success: 

Okendo’s feature set is top of the range. It can do everything you’d want a review platform to do. But what sets it apart is the outstanding customer support that comes with Okendo. The team is easily reached and very friendly - they want to help you maximize the utility of the product and pride themselves on their customer support.

Pricing: 

It’s more expensive than the rest. Basically if you want integrations to Google reviews and to connect to Klaviyo - you jump to $299/mo. The “Power” plan comes with lots of other great features - but if you crucially just wanted Google + Klaviyo and not much else, the pricing can be a little high.  Check it out below for the full breakdown as of (April 1st 2021). 


Okendo pricing - As of April 1st 2021


They have LOTS of integrations - so here are some highlights: 


Stamped: 

Brief summary: 

Stamped has been doing this for a long time. They’re based out of Singapore and one of the most popular apps in eCommerce. They’re actually #25 on the top 100 most popular tools across the 1-800-D2C directory. 

111 brands on 1-800-D2C using Stamped including: 

What it looks like: 

topicals-reviews
Topicals reviews - powered by Stamped


Crystals reviews
Crystals reviews - powered by Stamped


What makes Stamped awesome: 

1. A fuller suite of products: 

With Stamped you don’t just get reviews. You also get other products such as: Shoppable Instagram galleries, smart product recommendations to upsell users and instagram shoppable galleries. 

2. Connects seamlessly to their loyalty & rewards product: 

Similar to Yotpo you can incentivise reviews by giving coupons, which feeds nicely into the loyalty product. Loyalty basically means you’ll be giving customers rewards for contributing to your success. That can mean a 20% discount if they purchase >10 times or 30 points awarded for posting a review on Instagram (those points can be turned into store credit). The difference with Yotpo is mainly pricing. Yotpo plans are hard to determine cost-wise, you have to book a demo and they’ll prep something custom for you. With Stamped, you can just pay what’s advertised. 

Pricing: 

Check it out below for the full breakdown as of (April 1st 2021). Basically if you want integrations to Klaviyo and Google Shopping integrations and/or you’re doing >500 orders a month - You’re gonna need the $119/month plan. 


Stamped pricing - As of April 1st 2021


Integrations:

They also have lots of integrations - so here are some highlights: 

So that’s it. You can’t go wrong with these 3 options - they’re all fantastic. Now based on your specific feature needs and price sensitivity, you might even be able to pin down exactly which one fits your needs best.