Best Analytics Tools for eCommerce
Here are 4 of the best analytics tools for D2C
Finding the right analytics solution is pretty crucial. Above all, you need to make sure you trust the data and that you're comfortable with manipulating the information provided. I've taken a hard look at what's out there for the D2Cs that are doing quite a ways above $1m in annual sales*. These 4 options are the very best in this space, now it's time for you to review them individually and identify which suits your needs the most.
*for the eCommerce brands doing less revenue than that - leveraging these tools would be too costly in both time and money. Spreadsheets might still be your best bet.
Daasity is one of the best analytics solutions out there for D2C. To me, the great thing with Daasity is that you don’t have to completely break the bank to get the deeper insights you’re looking for. The pricing starts at $200/mo and as you look for more flexibility, it grows into bigger plans.
Daasity is nifty because they build their own calculations on things like LTV / CAC etc - based on the data you provide when connecting all of your tools. Since they plug in seamlessly with Recharge, Shopify, Facebook Ads, Klaviyo, Google Analytics and many many more + they oversees billions of dollars of sales, their models are very solid and you don’t have to do much to re-engineer them.
The dashboards are not very customizable on the entry plan - but they are powered by Looker, which is an excellent BI tool. And on the growth plan - you have full edit access to create whichever visualizations you’d like. In the growth plan you can also modify the out of the box algorithms/calculations provided by Daasity.
Used by # of brands: 10
- D2Cs looking to graduate from spreadsheets collating information between different tools.
Pricing: Starting at $200/mo.
Grow has identified a great gap in the market. They sit right in between the Geckoboard’s of the world (intro analytics platforms, and a step up from GA) and the Looker’s of the world. Their pricing starts at around $1.5k / month and they’re perfect for businesses that have around 50-500 employees.
It’s less of a D2C / Growth analytics platform, and more of a classic Business Analytics solution. In essence, they integrate with tools like Quickbooks, Salesforce, Shopify and 157 others - Which give you a full overview of your business performance. It’s a tool that will be used by many stakeholders inside your organization - not just the leadership and the growth team.
What’s cool is that with Grow, you can manipulate data inside it via SQL and more. So if you have data analysts on your team that like to geek out on this and build custom models, this might suit you well.
Used by # of brands: N/A (none on 1-800-D2C)
- Thriving D2Cs making $5m+ in annual sales and scaling rapidly on all fronts (new geographies, new retail footprints, shifting fulfilment processes etc)
- If you're looking for something a little more lightweight that is more geared for your C-suite + marketers, as opposed to the entire organisation (+ finance department, ops & supply chain department) then you have simpler solutions out there (Daasity / Glew).
Pricing: Starting at $1.5k/mo.
This is another popular option for D2Cs starting to see enough revenue to justify a monthly cost of $200 (Intro plan) - $3.5k (Glew “Plus”). Glew prides themselves on great omnichannel capabilities (that’s why Kylie Cosmetics loves it), a high number of integrations (80 vs. 30 for Daasity - to compare), and a wide range of pre-built dashboards and visualizations. Along with Daasity, Glew is one of the best tools for pure-play D2C analytics.
Used by # of brands: 2
- D2Cs with a physical footprint in many store locations or enterprise businesses who manage several D2C sites and wish to see performance across the board.
Pricing: Starting at $200/mo.
Originally built for drop-shippers looking to keep a close eye of their P&L, Ordermetrics is an analytics solution that is centered around your net profit. It’s not an overly complex solution - simply connect your key platforms such as Shopify / Facebook / Google and they’ll start to calculate your ROAS. To go further, enter all your costs such as software costs, manufacturing costs, shipping costs etc so that you know exactly when you’re making a profit.
Unfortunately they don’t integrate directly with ReCharge or Bold, so don’t expect crazy models on projected LTVs and deep cohort analysis - that’s not the focus. The focus is primarily on keeping you focused on running your D2C profitably.
Used by # of brands: 1
Key clients: Blendjet
- D2C operators running multiple brands, each with different drop shipping arrangements.
- If you're obsessed about your CAC:LTV ratio and want to do deep cohort analysis, this isn't the best solution around.
Pricing: Starting at $59/mo