The 16 D2C Brands Focused on Gut Health

Check out the D2C brands that are creating products to support a healthy gut biome.

The 16 D2C Brands Focused on Gut Health

Gut Health (or Gut Biome) is the word in the wellness scene, but what actually is it?

According to scientists at UC Davis, gut health is the function and balance of bacteria in the gastrointestinal tract. It's the 100 trillions microorganisms that support your overall health. A healthy gut does many things including reducing bloat, boosting your immune system, and improving digestion. The best way to support a healthy gut is to consume products that support it. That means eating probiotics (the good bacteria that live in your gut), prebiotics (the fuel that helps the good bacteria grow), and fermented foods. With consumers increasing attention to health & wellness (see 158 other D2Cs), many D2C brands are creating products that support your gut health. Below is a list of some of the most exciting ones.

Gut health beverages

1. Poppi

Poppi combines fresh fruit juice with the prebiotic powerhouse apple cider vinegar (ACV), to create a soda that tastes amazing and provides real health benefits. Poppi is a Shark Tank investment and comes in 9 flavors including strawberry lemon, watermelon, root beer, and raspberry rose.

12 pack of Poppi costs $29.88.

Poppi cans

2. Health-Ade

Health-Ade is brewed in Los Angeles and contains organic fermented kombucha packed with probiotics and healthy organic acids which are known to support a healthy gut. Health-Ade has also launched 3 new product SKUS Health-Ade Plus, Health-Ade Pop (a soda alternative with prebiotics), and Health-Ade Mixers (probiotic alcohol mixers).

12 pack of Health-Ade Kombucha costs $48.

Health Ade Kombucha
3. Olipop

Olipop is a deliciously fizzy tonic that combines the benefits of prebiotics, plant fiber, and botanicals to support your microbiome and benefit digestive health. It comes in 8 flavors including vintage cola, cherry vanilla, classic root beer, and orange squeeze. Depending on the flavor, the sugar content rages from 2 - 5g and 35-45 calories.

12 pack of Olipop costs $35.99.

Olipop drinks
4. Barcode

Barcode is the performance drink that's actually good for you.  Barcode is entirely plant-based and contains adaptogens, magnesium, Vitamin D, and Vitamin B. Barcode comes in three flavors: lemon lime, watermelon, and pinot noir.

12 pack of Barcode costs $48.

Barcode drink
5. JuneShine

JuneShine is hard kombucha that gives a "lighter, brighter buzz." It's brewed with organic ingredients including green tea, honey, fruit juice, and spices. June Shine contains no artificial coloring, GMOs, pesticides, or processed corn or rice syrup. A single 12oz serving of June Shine has 3.2g of sugar and 6% ABV. June Shine has four varieties: blood orange mint, grapefruit paloma, hopical citrus, and midnight painkiller.

12 pack of June Shine costs $33.

June Shine Kombucha


6. Smpl Bars

Smpl is a functional snack bar that nourishes the body and mind mind. It's formulated with adaptogens, nootropics and botanicals. Smpl offers four types of bars: energy, focus, immunity, and calm.

12 pack of Smpl Bars costs $24.

Smpl bars
7. Sakara

Sakara brings life-transforming, plant-rich super meals to your door, ready-to-eat. They deliver nationwide and have two meal programs The Signature and The Detox.

Sakara also has their own online boutique snack shop where consumers can purchase their bestselling dark cacao Metabolism Super Powder.

10 Single Servings of Metabolism Super Powder costs $45.

Sakara Protein
8. Belliwelli

Delicious gluten-free, dairy-free, low-sugar and certified low FODMAP bars that take a whole lotta BS out of IBS. BelliWelli's probiotic bars come in fun flavors like Candy Cane Fudge, Lemon White Chocolate,  and Birthday Cake.

1 box of BelliWelli (8 bars) costs $26.96.

BelliWelli bars
9. Kettle & Fire

Collagen-rich bone broths and soups that are packed with essential nutrients like protein. Make Kettle & Fire your tasty habit—that you can feel good about. Kettle & Fire comes in a variety of flavors including chicken and beef and keto-friendly options like spicy cauliflower and broccoli cheddar.

1 box of Kettle & Fire costs $7.99

12-pack of Kettle & Fire costs $93.12 ($7.76 per carton).

Kettle & Fire Broth
10. Acid League

Acid League makes flavor-tripping vinegars, drinks, sauces, and condiments to energize your cooking. Acid League's newest product SKU is Living Tonics, an apple cider vinegar crafted with premium ingredients and functional botanicals that come in flavors like Coffee Chaga Maple, Vanilla Manuka Spice, and Passion Fruit Oolong.

1 set of Living Tonic (comes with 3 bottles) costs $51.

Acid League vinegars
11. Dalci

A better-for-you version of a favorite dessert. These gut-friendly brownies are made with clean, easy-to-digest and non-inflammatory ingredients like avocado oil, almond flour, and almond butter, with naturally occurring digestive enzymes and prebiotics that do not negatively interact with the gut microbiome. Unlike most mass-produced brands, each dalci brownie is baked from scratch in small batches by artisanal bakers (not mass produced) to create a dessert experience that’s indulgent and doesn’t cause bloating or stomach irritation as a traditional brownie would!

A box of brownies starts at $16.99

Dalci Brownies

Vitamins & Supplements

12. Seed

Seed believes beneficial microbes can play a systems-wide role in human health. Their Daily Synbiotic is a gut health supplement that reflects a commitment to reclaim the term ‘probiotics’ for science and to establish a new standard.

30 Day Supply (60 Capsules) costs $49.99.

Seed supplements

13. Nuun

Nuun began as the first company to separate electrolyte replacement from carbohydrates. Over a decade later, Nuun Hydration is hydrating the planet one runner, cyclist, mother, yogi, hula hooper at a time.

8-pack of Nuun costs $50.

Nuun Sport
14. Hilma

Natural remedies made with non-toxic ingredients that actually work. From immune support, to tension relief and upset stomach - Hilma's products are your new medical cabinet.

Hilma's bestseller are its digestive essentials which include its  gas + bloat relief, upset stomach relief, and stomach reset.

1 Pack of digestive essentials costs $43.

Hilma Supplements
15. Rightful

Rightful makes plant powered medicine for everyday use. It's two liquid shots are Daily Pain Relief & Recovery and Daily Digestive Relief & Repair. The Daily Pain Relief is its bestseller and comes in a tasty maple-turmeric flavor with 5 plant ingredients.

1 month supply (4 8oz. bottles) of Daily Pain Relief & Recovery costs $68.

Rightful gut
16. Rmdy

rmdy was created to give anyone with a gut a preventative & proactive solution for short + long term digestive health that is efficacious, convenient, and delicious.

1 bottle of rmdy contains 60 chewable tablets and costs $49.

Rmdy Gut Health

Happy gut, happy life!