Top 11 New Running Brands of 2023
Top 11 New Running Brands of 2023
For those of us who regularly pound the pavement, the difference between a good run and a great one often lies in the choice of running gear. The right gear, carefully curated from top running brands, can transform your experience, boosting your performance and overall comfort.
From the essential running trainers to the snug-fitting tights, shorts, and accompanying accessories, these top running brands form the very lifeblood of our running endeavors.
Whether you're blazing through a 5K on the treadmill, preparing for an upcoming marathon, or conquering rugged terrain with trail running shoes, the best running clothing brands have mastered the art of crafting performance-boosting footwear that not only ensures comfort but also safeguards your joints.
There are running brands for everyone – and especially more now than ever in 2023.
Beyond footwear, running brands can offer a wide selection of complementary attire such as running shorts, joggers, tees, vests, and leggings, meticulously designed to minimize chafing, weather challenges, and laundry struggles alike.
The roots of today's running brand phenomenon trace back to a surge of popularity in the 1970s. This time marked the emergence of many prominent running brands that have since become synonymous with top-tier performance and innovation. More recently, the top running brands have started to marry function with style, forging coveted collaborations with brands like Asics, On, and Hoka.
In this article, we've meticulously researched the top 11 running brands of 2023 that you need to know about. Let’s get started.
1. On Running
Founded in: Switzerland
Category: Running and Apparel
On was born in the Swiss alps with one goal: to revolutionize the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, as they call it, running on clouds.
2. Lululemon
Founded in: Canada
Category: Running and Apparel
Lululemon Athletica is a prominent athletic apparel brand known for its high-quality yoga and activewear. Founded in Vancouver, Canada, the company has gained a strong following for its stylish and functional clothing designed for various physical activities and lifestyle pursuits. Lululemon emphasizes a blend of performance, comfort, and fashion, making it a popular choice among individuals seeking both functional and fashionable athletic attire.
3. Janji
Founded in: USA
Category: Running and Apparel
Award-winning running apparel and gear designed for you and the planet, with 2% of every sale going towards their water charity partners.
4. Ten Thousand
Founded in: USA
Category: Running and Apparel
Ten Thousand is a sports apparel brand which stands for a stoic dedication to continuous improvement. They make famous workout shorts, but have expanded into other apparel lines.
5. Tracksmith
Founded in: USA
Category: Running and Apparel
Founded in Boston in 2014, Tracksmith is an independent running brand built on a deep love for the sport. They craft products, tell stories and create experiences that enrich the running experience.
6. Torsa
Founded in: United Kingdom
Category: Running and Apparel
Built on the foundation of inspiring change, Torsa creates running products to enhance performance, using design-led thinking and functionality at their core. Their mission is to inspire people to harness training in the pursuit of greatness.
7. Gymshark
Founded in: United Kingdom
Category: Running and Apparel
Gymshark is a UK-based fitness apparel and accessories brand that has gained significant popularity in the athletic and fitness community. Established in 2012, Gymshark is known for its trendy and innovative activewear, catering to a younger demographic.
The brand has utilized social media marketing and influencer collaborations to rapidly grow its presence and has become recognized for its distinct designs that blend style with functionality, appealing to those seeking modern and performance-driven workout attire.
8. Nike
Founded in: USA
Category: Running and Apparel
Nike, Inc. is a multinational sportswear and athletic footwear company headquartered in Beaverton, Oregon. Renowned for its iconic "swoosh" logo, Nike is a global leader in designing, manufacturing, and marketing a wide range of athletic apparel, footwear, and equipment.
The company's products are worn by athletes and consumers worldwide, reflecting its commitment to innovation, performance, and cultural influence in the realm of sports and fashion.
9. Hoka
Founded in: USA
Category: Running and Apparel
Hoka One One is a footwear company that specializes in designing and producing innovative running shoes. Originally founded in France and now based in California, USA, Hoka is known for its unique approach to shoe design, which emphasizes maximum cushioning and support while maintaining a lightweight feel.
The brand's distinctive oversized midsoles have gained popularity among runners seeking comfort and performance over long distances. Hoka's shoes are often favored by athletes who appreciate the balance between cushioning and responsiveness for a smoother running experience.
10. Soar RunnIng
Founded in: United Kingdom
Category: Running and Apparel
Soar is a running performance brand based out of London. Founder Tim Soar created the company out of a desire to bring the best fabrics to runners, without sacrificing fashion. Overall, it is some excellent running gear.
11. Satisfy Running
Founded in: France
Category: Running and Apparel
Satisfy Running is a boutique running apparel brand out of Paris. They believe that free minds lead to creativity and innovation and that moments of clarity create beauty and disruption.
For more, you can explore over 1,000+ direct-to-consumer (DTC/D2C) brands by category here. Read user reviews, get more details and see the technology tools behind over 1,000+ brands.
