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Postscript vs. Attentive: Tool Comparison

Considering integrating either Postscript or Attentive into your ecommerce brand's tech stack? Email and SMS marketing play a pivotal role in engaging customers, driving conversions, and fostering brand loyalty within ecommerce. This comparison delves into the core product features, key integrations, pricing models, and prominent brands leveraging Postscript and Attentive - two leading platforms designed to enhance your email and SMS marketing strategies for ecommerce success. Postscript and Attentive offer advanced features such as automated campaigns, segmentation tools, and personalized messaging to help ecommerce brands effectively reach their audience. With seamless integrations with major ecommerce platforms like Shopify and Magento, these tools empower businesses to create targeted marketing campaigns.

Postscript

RFM Analysis

Predictive Analytics

Push Notifications

Attentive

Push Notifications

SMS

eCommerce

Postscript: What Is It?

Trusted by over 7,000 Shopify and Shopify Plus stores like Brooklinen, Kopari, and Ugly Water. Postscript gives ecommerce brands the tools they need to run a world-class SMS marketing program. Within minutes you can sync data, start collecting compliant subscribers, have 2-way conversations, and enable deeply targeted campaigns.

Attentive: What Is It?

Text based marketing for eCommerce stores. Attentive is used mainly as a way to promote offers via SMS, or otherwise used for abandoned carts or to promote retention. Attentive also directly integrates with eCommerce platforms such as Shopify.

Postscript Key Features

- Postscript provides SMS marketing automation and personalization tools tailored for ecommerce brands.- The platform offers advanced segmentation and targeting capabilities to deliver personalized SMS campaigns.- Postscript's compliance features and partnerships ensure SMS messages adhere to regulatory guidelines.- The platform integrates with Shopify and other ecommerce platforms to sync customer data and optimize SMS strategies.- Postscript's reporting and analytics help merchants track SMS performance and revenue impact.- The platform's two-way messaging capabilities enable real-time customer conversations and support.

Attentive Key Features

- Attentive enables personalized SMS marketing campaigns for targeted customer engagement.- The platform offers segmentation tools to tailor messages based on customer behavior and preferences.- Attentive provides real-time analytics to track campaign performance and optimize messaging strategies.- Integration with ecommerce platforms allows for seamless data synchronization and personalized messaging.- Automated workflows streamline communication, from welcome messages to abandoned cart reminders.

Postscript Pricing

Postscript's Free plan offers campaigns and automations, with the Professional plan at $500/month adding advanced reporting, a toll-free number, and robust integrations.

Attentive Pricing

Attentive does not publicly share their pricing information and requires you to book a demo to learn more.

Postscript Integrations

Learn more about the tech stack integrations that Postscript offers below. Key integrations include Klaviyo, Shopify, Triple Whale, Northbeam, MailChimp, Amped, Okendo, Gorgias, Reamaze, and Richpanel.

Klaviyo

Email & SMS

Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.

Shopify

Platform

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. Its ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.

Triple Whale

Analytics

The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.

Northbeam

Analytics

Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.

MailChimp

Email & SMS

With Mailchimp you can send newsletters and automated emails. You can build your email list with form or import your known contacts. Mailchimp offers pre-designed email templates and a drag and drop email builder.

Loop Returns

Post-Purchase

Loop allows Shopify brands to automate the entire return & exchanges process. If your customer got the wrong product, make it easy to get the right one. Loop offers 4 ways to return: exchange, shop now, store credit, or refund.

Rebuy

Optimization

Rebuy is the ultimate personalization platform for Shopify brands. Rebuy provides AI-powered tools to enhance customer experiences through personalized product recommendations, smart search functions, dynamic bundling, and automated marketing strategies like upselling and cross-selling. Rebuy's suite of fully-integrated tools increases revenue, average order value, and customer retention for D2C brands.

Amped is the next-gen pop up builder for D2C brands looking to optimize their email and SMS capture flows.

Zendesk

CX & Support

Zendesk is a customer support tool. It's got 2 main features: ticketing and knowledge base. Ticketing: Zendesk gathers customer queries in one place where you can manage and respond to customer questions efficiently. Knowledge base allows you to create an FAQ section to guide your customers.

Attentive Integrations

Learn more about the tech stack integrations that Attentive offers below. Key integrations include Loop Returns, Rebuy, Klaviyo, Amped, Zendesk, and Friendbuy.

Postscript: Key Brands

These highlight D2C brands from our database all currently leverage

Postscript

in their tech stack:

Dr. Squatch

Category

Dr Wills provide a clean unprocessed alternative to common household sauces such as ketchup and BBQ Sauce. They wanted to create foods that taste amazing, don’t do you any harm, and come from sustainable products sourced as locally as possible.Dr. Squatch is raising the bar for the men’s grooming industry by providing healthy, natural products like colognes, bear oils, soap, hair kits, and more.

Olipop

Category

Olipop is a deliciously fizzy tonic that combines the benefits of prebiotics, plant fiber, and botanicals to support your microbiome and benefit digestive health.

Magic Spoon

Category

Magic Spoon offers healthy cereal that tastes too good to be true. Their cereal is high-protein, low-sugar, keto-friendly, and gluten-free. Available in Cocoa, Frosted, Fruity, Blueberry, Peanut Butter.

Skims

Category

SKIMS is the culmination of Kim’s personal experience with shapewear. Whether the desire is to enhance, smooth, lift or sculpt, SKIMS provides superior options for all shapes and tones.

Rare Beauty

Category

Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.