Segment is a Customer Data Platform (CDP). They provide a service that simplifies collecting and using data from the users of your digital properties (websites, apps, etc). With Segment, you can collect, transform, send, and archive your first-party customer data.
The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.
Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.
Lucky Orange is an analytics tool for eCommerce. The most popular features include automated recordings, heatmaps and conversion funnels. Lucky Orange will automatically create a recording of every visitor and segment recordings so you can see exactly why visitors are not converting.
Littledata provides a seamless connection between your Shopify site, marketing channels, and Google Analytics to give you the most accurate view of your analytics & performance. It's used heavily by brands who have a mix of single-purchase items and subscriptions on their site.
Heap is an analytics tool that automatically captures all user data on your site. A single snippet grabs every click, swipe, tap and pageview. Heap lets you learn everything about your customers: Who they are, what they do on your site and what actions correlate with conversion & retention.
Amplitude is one of the most advanced product analytics platforms that helps teams convert, engage, and retain customers. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.
ProfitWell is a leading provider of subscription analytics, pricing, and retention software. Over ten thousand companies in more than 50 countries use ProfitWell’s software, services, and support to change the way they view and grow their recurring revenue businesses.
Measured is an incrementality measurement platform built to help DTC brands make smarter media investment decisions. The easy to use enterprise-grade technology and cross-channel source of truth reporting give marketers the answers they need to grow their business. Measured incrementality experiments are expertly designed for every marketing channel and are powered by a marketing data warehouse that is purpose built for each individual brand.
SteelHouse provides software for brands, agencies, and direct marketers. The SteelHouse Advertising Suite gives brands worldwide everything they need to run retargeting, prospecting, and branding campaigns across all devices and channels — including Connected TV.
Customer Tagger lets you create multi-condition workflows to apply and remove tags to customer records based on buyer behaviour. Create customer segments and trigger actions across different marketing platforms. From there, tailor the communications with customers based lifecycle.
Polar Analytics is a full-stack Business Intelligence tool built for Consumer Brands. It enables DTC marketers to seamlessly combine data from marketing platform like Shopify, Recharge, GA, Facebook Ads, Klaviyo, etc. to make the right data-driven decisions on CAC & LTV faster.
Simon Data is the enterprise customer data platform that unifies all of your customer data to cohesively orchestrate customer experiences across all marketing channels. This allows you to increase sales by improving how you interact with customers and enhancing your understanding of their needs.
Contentsquare's flagship product provides all the capabilities digital teams need to understand the how and why of visitor behavior across their website. Contentsquare Digital empowers you to improve customer journeys, increase conversions, and hike productivity.
Ever wonder why so many of your website visitors don't actually convert? Better Replay takes the guesswork out with live session recordings of each visitor on your store. This means a quick and easy way to see what visitors are looking at and how long they're onsite.
Famous for their data skills, SourceMedium has a full-suite of tools but are most famous for their Slack reports which send you clear and actionable daily reporting from data pulled straight from Shopify. The metrics are calculated based on your store's default timezone and currency.
Tydo organizes complex data for DTC brands into rich and intuitive dashboards so you have a 360 degree view of your business under one dashboard. From marketing efforts to operations management and financial reporting, we have a view for every operator on your team.
Collect and connect clean customer data to (and from) 300+ product analytics, A/B testing, marketing, and data warehousing tools with a secure and reliable API. Use this to improve conversion, retention, and time-to-monetization with high-quality customer data, available wherever you need it.
Originally built for drop-shippers looking to keep a close eye of their P&L, Ordermetrics is an analytics solution that is centered around your net profit. It’s not an overly complex solution - simply connect your key platforms such as Shopify / Facebook / Google and they’ll start to calculate your ROAS. To go further, enter all your costs such as software costs, manufacturing costs, shipping costs etc so that you know exactly when you’re making a profit.
SegmentStream makes predictive marketing attribution for a post-cookie world. Its technology lets marketers understand the incremental impact of any marketing traffic sources without waiting for an actual conversion to happen, even if the conversion happens on another browser, device or within a different cookie.