Hotjar

Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.

Segment

Segment is a Customer Data Platform (CDP). They provide a service that simplifies collecting and using data from the users of your digital properties (websites, apps, etc). With Segment, you can collect, transform, send, and archive your first-party customer data.

Triple Whale

The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.

Mixpanel

Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.

FullStory

FullStory tells you everything you need to know about your digital experience. Improve conversion rates by pinpointing where users struggle to move through your funnels and prioritizing your efforts based on severity of impact.

Lucky Orange

Lucky Orange is an analytics tool for eCommerce. The most popular features include automated recordings, heatmaps and conversion funnels. Lucky Orange will automatically create a recording of every visitor and segment recordings so you can see exactly why visitors are not converting.

Elevar

Never Miss Another Conversion. Ensure that 95% of your conversions – from Facebook to Google Analytics and 30+ other channels – are tracked to take control of your attribution. Tag your site, trust your data, and scale faster.

Snowplow

Snowplow Insights is the best way to capture and process high-quality behavioral data from all your platforms and products and deliver that data to your cloud destination of choice.

Littledata

Littledata provides a seamless connection between your Shopify site, marketing channels, and Google Analytics to give you the most accurate view of your analytics & performance. It's used heavily by brands who have a mix of single-purchase items and subscriptions on their site.

Lifetimely

Lifetimely is a popular analytics tool who's hero features are the LTV and CAC payback calculations & dashboards. Lifetimely is used to calculate the lifetime values of past, current, and future customers.

Heap

Heap is an analytics tool that automatically captures all user data on your site. A single snippet grabs every click, swipe, tap and pageview. Heap lets you learn everything about your customers: Who they are, what they do on your site and what actions correlate with conversion & retention.

CrazyEgg

Crazy Egg provides tools to record and analyze user behavior to improve your website. The heatmaps, scrollmaps, and other visual reports will show you exactly how your customers responding to elements on your site.

Amplitude

Amplitude is one of the most advanced product analytics platforms that helps teams convert, engage, and retain customers. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.

Tatari

Tatari has turned TV advertising into a digital-like experience: measured, real-time, and with the ability to manage your campaign in small or big doses.

Mouseflow

Record all your website visitors' sessions. Get heatmaps for all your pages generated automatically. Filter your data any way you want to find exactly what you are looking for. And find your website problems quickly with a friction score.

Kno

Deploy surveys in minutes to better understand your customers. Build audiences with your order and response data and sync the information and Shopify & Klaviyo to leverage the insights.

Northbeam

"Unattributed revenue" isn't acceptable. Northbeam uses trailblazing machine learning to identify the sources of unknown revenue. You get the real results of every marketing initiative.

ProfitWell

ProfitWell is a leading provider of subscription analytics, pricing, and retention software. Over ten thousand companies in more than 50 countries use ProfitWell’s software, services, and support to change the way they view and grow their recurring revenue businesses.

Measured

Measured is an incrementality measurement platform built to help DTC brands make smarter media investment decisions. The easy to use enterprise-grade technology and cross-channel source of truth reporting give marketers the answers they need to grow their business. Measured incrementality experiments are expertly designed for every marketing channel and are powered by a marketing data warehouse that is purpose built for each individual brand.

SteelHouse

SteelHouse provides software for brands, agencies, and direct marketers. The SteelHouse Advertising Suite gives brands worldwide everything they need to run retargeting, prospecting, and branding campaigns across all devices and channels — including Connected TV.

Matomo

Matomo is a Google Analytics alternative that protects your data and your customers' privacy without asking for consent. Matomo helps you get more accurate data, less annoyed customers seeing consent screens, and ultimately more sales.

Oribi Analytics

Oribi

Oribi is your all-in-one Marketing Analytics tool. They empower businesses of all sizes to make smarter, data-driven decisions with our cutting-edge technology, powerful features, and top-notch optimization guidance.

RockerBox

Rockerbox is an attribution platform and the single source of truth for your data. Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline) so you can trust the data.

Customer Tagger

Customer Tagger lets you create multi-condition workflows to apply and remove tags to customer records based on buyer behaviour. Create customer segments and trigger actions across different marketing platforms. From there, tailor the communications with customers based lifecycle.

Polar Analytics

Polar Analytics is a full-stack Business Intelligence tool built for Consumer Brands. It enables DTC marketers to seamlessly combine data from marketing platform like Shopify, Recharge, GA, Facebook Ads, Klaviyo, etc. to make the right data-driven decisions on CAC & LTV faster.

SEO Manager

Simple to use, this app allows merchants to take control of how search engines see their store, and gives them real time feedback about the success (or failure) of their search engine optimisation efforts.

Simon Data

Simon Data is the enterprise customer data platform that unifies all of your customer data to cohesively orchestrate customer experiences across all marketing channels. This allows you to increase sales by improving how you interact with customers and enhancing your understanding of their needs.

Content Square

Contentsquare's flagship product provides all the capabilities digital teams need to understand the how and why of visitor behavior across their website. Contentsquare Digital empowers you to improve customer journeys, increase conversions, and hike productivity.

Better Replay

Ever wonder why so many of your website visitors don't actually convert? Better Replay takes the guesswork out with live session recordings of each visitor on your store. This means a quick and easy way to see what visitors are looking at and how long they're onsite.

SpeedCurve

SpeedCurve shows you how real users experience your site. In addition to showing you how fast your site is, it also shows you the impact of speed on UX and business metrics – including bounce rate, conversion rate, and session length.

Daasity

Daasity’s platform empowers you to maximize profit by cutting costs and driving revenue through sophisticated omnichannel analysis, a more informed strategy, and data-driven decision making.

Source Medium

Famous for their data skills, SourceMedium has a full-suite of tools but are most famous for their Slack reports which send you clear and actionable daily reporting from data pulled straight from Shopify. The metrics are calculated based on your store's default timezone and currency.

Peel

Peel's intuitive, automated analytics platform helps you measure your data and improve your customer acquisition and retention. Connect your Shopify store and within hours, watch your data transform.

RudderStack

RudderStack is an open-source customer-data platform that provides a holistic view of the customer. From there, activate your customer data in 200+ destination apps like Google Ads, Customer.io, Mailchimp, Segment many more.

KISSmetrics

KISSmetrics is a powerful web analytics tool that delivers key insights and user interaction on your website. It defines a clear picture of users’ activities on your website and collects acquisition data of every visitor.

Smartlook

Analyze user behavior in ways never possible before. Smartlook records users on websites and in mobile apps. With features that allow you to find useful information across thousands of recordings in no time.

Tydo

Tydo organizes complex data for DTC brands into rich and intuitive dashboards so you have a 360 degree view of your business under one dashboard. From marketing efforts to operations management and financial reporting, we have a view for every operator on your team.

PostHog

PostHog is an open source, product analytics platform that provides e-commerce business with tools like session recording, heatmaps, and feature flags to help them improve their product and understand their customer.

ThoughtMetric

Marketing attribution for eCommerce. Get a complete view of marketing performance. Easy setup. No coding required.

Plausible Analytics

Frustrated with Google Analytics? Plausible Analytics is a simple, lightweight (< 1 KB), open source and privacy-friendly alternative that doesn't come from the adtech world.

Glew

Business intelligence, built for ecommerce. Connect, transform and visualize all your data in one place. Get powerful insights to grow your business through intuitive dashboards, automated reports and more.

Fathom Analytics

Fathom is a simple, light-weight, privacy-first alternative to Google Analytics. Fathom prides itself on their single, blazingly fast dashboard that powers you to make business decisions quickly and ignore the fluff.

mParticle

Collect and connect clean customer data to (and from) 300+ product analytics, A/B testing, marketing, and data warehousing tools with a secure and reliable API. Use this to improve conversion, retention, and time-to-monetization with high-quality customer data, available wherever you need it.

Ordermetrics

Originally built for drop-shippers looking to keep a close eye of their P&L, Ordermetrics is an analytics solution that is centered around your net profit. It’s not an overly complex solution - simply connect your key platforms such as Shopify / Facebook / Google and they’ll start to calculate your ROAS. To go further, enter all your costs such as software costs, manufacturing costs, shipping costs etc so that you know exactly when you’re making a profit. 

SegmentStream

Segment Stream

SegmentStream makes predictive marketing attribution for a post-cookie world. Its technology lets marketers understand the incremental impact of any marketing traffic sources without waiting for an actual conversion to happen, even if the conversion happens on another browser, device or within a different cookie.

Lytics

Stop talking at your customers. Start listening to them. Harness the power of first-party data to understand what your customers really want with Lytics, the customer data platform built for marketers.