Direct-to-consumer (D2C) health and wellness brands have emerged as pivotal players in the industry, offering consumers convenient access to products that promote physical and mental well-being. These brands prioritize quality, transparency, and customization. For instance, one prominent D2C health brand specializes in personalized vitamins and supplements, tailoring its products to individual needs through online assessments. Another brand focuses on fitness equipment, delivering innovative home gym solutions designed for efficiency and affordability. Additionally, some D2C companies emphasize mental wellness, providing accessible online therapy services to meet the growing demand for mental health support.
D2C health and wellness brands are important because they circumvent traditional retail channels, enabling them to provide high-quality, often customized products directly to consumers. They prioritize product efficacy, transparency in ingredients, and personalized approaches, aligning with the holistic well-being preferences of today's health-conscious consumers. With their innovative offerings and user-centric experiences, D2C brands are reshaping the health and wellness landscape, making it more accessible and tailored to individuals seeking to improve their overall health, fitness, and mental well-being.
GOODONYA was founded by Olympic athlete Kris Buchanan, who turned to holistic nutrition after experiencing health issues from conventional sports drinks loaded with sugar and artificial ingredients. Driven by a desire for healthier hydration, Kris created Organic Hydration™️: an everyday electrolyte drink crafted with organic ingredients, low sugar, and a delicious lemonade flavor. Developed in GOODONYA's Encinitas kitchen, this clean hydration solution uses natural minerals, coconut water powder, and Himalayan pink salt for balanced hydration without dyes or additives.
Waldo designs contact lenses for optimum comfort and moisture. Each lens is made from ultra-breathable etafilcon A with a high water content of 58%.
A remedy for teeth grinders, Cheeky offers both soft and hybrid night guards, at any thickness and in any material.
Joy Organics offers a variety of premium CBD products, including CBD tinctures, salves, gummies, softgels and more.
Quiet your mind and calm the storm. When things get hectic and it feels like the sky is falling, the CBD in Feals can bind with certain receptors in your brain to calm you down so you can have a better day.
Dazey is a natural beauty & wellness brand that believes in the power of hemp. Their full spectrum CBD oil is derived from USDA certified organic hemp, is third party tested, and contains no additives—just hemp and MCT coconut oil.
Founded by women with sky-high standards, Lola makes period and sexual wellness products with you in mind. No mystery ingredients. Softer-than-soft period products with superior leak protection.
TribeTokes is a leading D2C brand specializing in premium CBD and cannabis accessories. Founded in 2017, TribeTokes offers a range of high-quality products, including vape pens, cartridges, and skincare infused with CBD. Catering to the modern cannabis enthusiast, TribeTokes prioritizes quality, safety, and style, utilizing innovative technology and sustainable materials. With a focus on wellness and lifestyle, the brand aims to destigmatize and elevate the cannabis experience. Through its online platform and retail partnerships, TribeTokes provides customers with access to sophisticated, reliable products that enhance their journey towards holistic well-being.
Prima sells CBD products that range from creams to oils, supplements and powders.
OFFFIELD uses a proprietary blend of Adaptogens, Electrolytes and Cannabinoids to improve performance, lower anxiety, and alleviate inflammation for daily exercise and activity.
CBDfx is an online retailer specializing in high-quality, organically grown hemp CBD products, ranging from gummies and capsules to tinctures and topicals. Established in 2014, the company is committed to delivering pure, effective CBD products, catering to a variety of needs and preferences, and is renowned for its stringent quality control from seed to sale.
Beam creates the highest quality functional supplements formulated for better balance, performance, recovery, and sleep.
Everything you need to build a better D2C brand, business and tech stack.
