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Hotjar

Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.

Hotjar

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Hotjar Media

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Hotjar Pricing

Hotjar’s Basic plan is free and includes unlimited heatmaps, with the Scale plan at $213/month adding HubSpot integration and dashboards.
Basic
Best option
$1,500
per month
Basic
Best option
$1,500
per month
Basic
Best option
$1,500
per month
Basic
Best option
$1,500
per month
Basic
Best option
$1,500
per month
All Price Plans Include:
Unlimited heatmaps
User recordings
Basic filters
HubSpot integration
Dashboards
Highlights

Key Brands Leveraging Hotjar

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Top Brands
Optimization

Hotjar

Lightweight user heatmapping for D2C brands
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Featured Tool Case Study
How Mizzen+Main Increased Add-to-Carts by 39% in Three Weeks

Mizzen+Main utilized Hotjar's Heatmaps and Recordings to identify user frustrations and enhance their shopping experience, leading to significant improvements. After addressing issues with their clothing swatch presentation, they achieved a 39% increase in add-to-cart clicks, a 60% reduction in rage clicks, and a 4% decrease in cart abandonment. Additionally, by personalizing product recommendations based on user type, they saw an 82% increase in click-through rates. Amanda, the Product Manager, appreciates Hotjar's user-friendly interface, enabling quick insights and easy onboarding for new team members.

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