Hotjar Overview 2025: Used By 617 Brands

About Hotjar

Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.

Category:

Optimization

Tags:

Web Analytics

On Site Behavior

Languages:

English

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Hotjar

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Hotjar

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Hotjar

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Hotjar Pricing

Hotjar’s Basic plan is free and includes unlimited heatmaps, with the Scale plan at $213/month adding HubSpot integration and dashboards.

Basic

Best option

$1,500

per month

Track up To 35 Daily SessionsUnlimited HeatmapsRecordings of User SessionsBasic FiltersHub Spot IntegrationDashboards

Basic

Best option

$1,500

per month

Track up To 100 Daily SessionsUnlimited HeatmapsRecordings of User SessionsPage View FiltersSession Information and Technology FiltersEvents API: Track Custom User Actions

Basic

Best option

$1,500

per month

Starts with 500 Daily SessionsSession Information and Technology FiltersBehavior and Experiment FiltersFrustration and Engagement ScoresIdentify API: Track Custom User AttributesAll Custom-Built Integrations

Basic

Best option

$1,500

per month

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Each month we select one tool to feature as our Tool of the Month. The tool is usually widely adopted by brands on our platform or is newly trending in tech stacks.

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Hotjar Key Integrations

Mixpanel

Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.

AB Tasty

AB Tasty is a provider of AI-powered A/B testing solutions, helping businesses drive more conversions and revenue on their digital assets. With AB Tasty's optimization platform, marketing and product teams turn website visitors into customers while delivering outstanding user experiences.

Segment

Segment is a Customer Data Platform (CDP). They provide a service that simplifies collecting and using data from the users of your digital properties (websites, apps, etc). With Segment, you can collect, transform, send, and archive your first-party customer data.

Amplitude

Amplitude is one of the most advanced product analytics platforms that helps teams convert, engage, and retain customers. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.

Shopify

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. Its ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.