Truly Beauty is not your average clean beauty brand. Their beauty products contain vegan ingredients combined with high end actives for long lasting, real results.

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Truly Beauty

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Truly Beauty

Truly Beauty is not your average clean beauty brand. Their beauty products contain vegan ingredients combined with high end actives for long lasting, real results.
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Learn More About Truly Beauty

What Is Truly Beauty

Truly Beauty is a skincare and beauty brand that combines the benefits of natural, vegan ingredients with high-performance actives to deliver visible results. The brand emphasizes sustainability and effective skincare, ensuring that their products not only perform well but are also clean and ethical. Truly Beauty offers a wide range of products tailored for different skincare needs, including unique formulations for often neglected areas like the boobs, butt, and belly.

Truly Beauty's Products

Truly Beauty is known for its innovative skincare lines that incorporate top-tier ingredients like hyaluronic acid, vitamin C, niacin amide, and plant-based oils such as jojoba and coconut. Their products cover a broad spectrum from facial skincare to unique body-specific formulas aimed at enhancing the skin's appearance and health.

Notable products include the "Unicorn Fruit Whipped Body Butter" and the "Smooth Legend Shave Kit," which provide targeted solutions for body care. They also offer bundles designed for comprehensive care, like the "Smooth Legend - Complete Collection" which features a range of products for a full-body shaving routine.

Truly's product packaging and overall product design is beautiful. Their ecommerce experience, as well, is very engaging. Product quality aside, their product photography, design and branding alone makes them desirable and eye-catching. Truly Beauty also produces some awesome lifestyle imagery assets that build the high-desire brand.

Truly Beauty Bundle Strategy

One thing we love about Truly Beauty's ecommerce experience is their incredible bundling strategy. If you're in the market for Truly's products, it's hard to go to their site and only buy one; they have bundles for every product and every category they're in. Plus, if you do truly to buy one, they leverage awesome upsells and cross-sells to increase the SKU count in your cart. This is obviously good for their ability to scale their paid media, but also for their overall customer experience.

Truly doesn't upsell you random products; they upsell you products that genuinely go together and make your experience with their brand even better. For example, if you try to buy a single Body Serum, you'll be prompted in your cart to also add a their Body Butter or Shaving products. They also have a strategically placed free shipping threshold to boost their AOV.

Truly Beauty Reviews

Truly Beauty has awesome reviews across multiple platforms - their own ecommerce website, Trustpilot, ThingTesting, Target and more. Here is a breakdown on their review count across the business:

ThingTesting: Truly Beauty has 11 reviews and is rated 3.4/5 stars.

Ulta Beauty: Truly Beauty has 1,100 reviews and is rated 4.7/5 stars.

Amazon: Truly Beauty has 4,900 reviews and is rated 4.7/5 stars.

TrustPilot: Truly Beauty has 9,700 reviews and is rated 4.5/5 stars.

Fun Fact About Truly Beauty

Truly Beauty also creates some of the most engaging, thumb-stopping content on social media. If you've ever seen them on TikTok or Instagram Reels, then you what we're talking about. They crush the organic social game and it apparently drives a significant amount of organic demand for them. They have nearly two million followers on both platforms.

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