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Best Clean Makeup Brands

D2C clean makeup brands like Ilia Beauty and RMS Beauty are leading the charge in offering non-toxic, high-performance cosmetics. Ilia Beauty combines organic ingredients with contemporary hues to create makeup that is both safe and effective. RMS Beauty focuses on raw, food-grade, and organic ingredients to ensure that their products nurture the skin. Both brands are committed to transparency and sustainability.
Kosas

Kosas develops clean, clinically effective makeup and skincare that deliver visible results while nourishing the skin. The brand’s product line includes tinted face oils, concealers, mascaras, and lipsticks, all formulated without toxic ingredients. With a focus on transparency, performance, and skin health, Kosas is redefining what clean beauty means.

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MOB

Pro-quality, clean, vegan, cruelty-free & sustainable makeup.

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Treslúce

Treslúce Beauty creates, celebrates and supports Latinx heritage and culture. They develop high-performance, vegan-friendly, conscious makeup that deliver high-impact artistry.

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Convie

Convié is a community-focused beauty brand that creates high-quality, inclusive skincare and makeup products. Their mission is to empower individuals through beauty, offering products that cater to diverse skin tones and types, while fostering a supportive and engaged community.

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Kiko Cosmetics

KIKO Cosmetics is an Italian brand that offers a wide range of innovative makeup, face and body treatments. Known for its high-quality products at an affordable price, KIKO aims to provide a variety of cosmetics that allow for personal expression through a vast selection of colors, effects, and textures.

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Kylie Cosmetics

Kylie Cosmetics by Kylie Jenner sells makeup including Kylie’s infamous "Lip Kit," consisting of a matching liquid lipstick and lip liner to create the perfect Kylie pout.

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Bescher

Bescher is a clean makeup brand committed to high-performance beauty without compromise. Their products are formulated with skin-loving, non-toxic ingredients to deliver radiant results while supporting a healthier skincare routine.

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Lashify

Lashify revolutionizes the lash game with its DIY lash extension system, offering salon-quality results from the comfort of your home. Their patented Gossamer lashes and Control Kit empower you to customize your lash look with ease, whether you’re seeking subtle enhancement or dramatic volume.

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Milk Makeup

Milk Makeup is a clean, vegan beauty brand known for its bold, multi-use products designed for self-expression and effortless application. With skincare-infused formulas and a commitment to cruelty-free ingredients, Milk Makeup delivers high-performance color and glow. It’s makeup made to move with you, from bold looks to bare-faced moments.

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Michael Todd Beauty

Michael Todd Beauty offers innovative beauty tools and products designed to deliver professional-grade results at home. Their award-winning devices like the Sonicsmooth utilize sonic technology to deeply cleanse and exfoliate the skin, while their serums and treatments are formulated with high-quality, clean ingredients.

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Wyn Beauty

WYN Beauty, founded by Serena Williams, offers a range of high-performance skincare products designed to empower and enhance natural beauty. Their collection includes innovative, cruelty-free formulations that address various skin concerns, promoting a healthy, radiant complexion.

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Sugarlash PRO

Sugarlash Pro is a leading provider of professional eyelash extension products and training. Offering high-quality lashes, adhesives, and tools, along with comprehensive courses, Sugarlash Pro empowers beauty professionals to deliver exceptional eyelash services with confidence and expertise.

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