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Best Clean Makeup Brands

D2C clean makeup brands like Ilia Beauty and RMS Beauty are leading the charge in offering non-toxic, high-performance cosmetics. Ilia Beauty combines organic ingredients with contemporary hues to create makeup that is both safe and effective. RMS Beauty focuses on raw, food-grade, and organic ingredients to ensure that their products nurture the skin. Both brands are committed to transparency and sustainability.
Wyn Beauty

WYN Beauty, founded by Serena Williams, offers a range of high-performance skincare products designed to empower and enhance natural beauty. Their collection includes innovative, cruelty-free formulations that address various skin concerns, promoting a healthy, radiant complexion.

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Sacheu

Sacheu Beauty is a skincare brand that embraces traditional Chinese beauty tools with a modern twist. Their stainless steel Gua Sha and facial rollers are designed to enhance your skincare routine by promoting lymphatic drainage and improving skin texture, offering a holistic approach to beauty that’s both effective and stylish.

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Lashify

Lashify revolutionizes the lash game with its DIY lash extension system, offering salon-quality results from the comfort of your home. Their patented Gossamer lashes and Control Kit empower you to customize your lash look with ease, whether you’re seeking subtle enhancement or dramatic volume.

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Beekman 1802

Beekman 1802 combines the power of goat milk with clean skincare science to create gentle, effective products for sensitive skin. Known for their Bloom Cream moisturizer and goat milk-based serums, Beekman 1802's range focuses on balancing the skin microbiome while promoting better aging and hydration. Their commitment to kindness extends beyond skincare, with cruelty-free practices, eco-friendly initiatives, and community-driven efforts.

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EADEM

EADEM is a science-backed skincare brand focused on creating gentle yet effective products specifically formulated for melanin-rich skin. Their Smart Melanin™ Technology ensures that every formula addresses hyperpigmentation, skin sensitivity, and barrier health without irritation. Founded by women of color chemists and validated by dermatologists, EADEM’s products are clinically tested across all Fitzpatrick skin types to guarantee results. With a direct-to-consumer approach, the brand makes high-performance skincare accessible, inclusive, and proven to work.

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bareMinerals Development

bareMinerals has been redefining beauty with clean, skin-loving formulas long before it was trendy. Founded on the belief that makeup should be good for your skin, the brand revolutionized the industry with its iconic mineral foundation—free from harsh chemicals, fillers, and unnecessary additives. Every product, from lightweight foundations to nourishing skincare, is packed with high-performance ingredients that enhance, not mask, natural beauty. More than just makeup, bareMinerals is about confidence, simplicity, and embracing who you are—flaws and all. Because when your skin feels good, you feel good.

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trestique

trestique is reimagining makeup with clean, refillable beauty essentials designed for life on the go. From dual-ended sticks to mess-free, eco-friendly packaging, every product combines high performance with sustainable design. With trestique, beauty becomes effortless, travel-ready, and planet-conscious.

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New Epicutis

Epicutis is a science-driven skincare brand that merges clean beauty with clinical efficacy. Developed by scientists and dermatologists, its formulations feature patented ingredients that target inflammation and promote skin health at the molecular level. Epicutis delivers luxurious, minimalist skincare with maximum results.

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MOB

Pro-quality, clean, vegan, cruelty-free & sustainable makeup.

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Convie

Convié is a community-focused beauty brand that creates high-quality, inclusive skincare and makeup products. Their mission is to empower individuals through beauty, offering products that cater to diverse skin tones and types, while fostering a supportive and engaged community.

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Kiko Cosmetics

KIKO Cosmetics is an Italian brand that offers a wide range of innovative makeup, face and body treatments. Known for its high-quality products at an affordable price, KIKO aims to provide a variety of cosmetics that allow for personal expression through a vast selection of colors, effects, and textures.

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Kylie Cosmetics

Kylie Cosmetics by Kylie Jenner sells makeup including Kylie’s infamous "Lip Kit," consisting of a matching liquid lipstick and lip liner to create the perfect Kylie pout.

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