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Best Clean Makeup Brands

D2C clean makeup brands like Ilia Beauty and RMS Beauty are leading the charge in offering non-toxic, high-performance cosmetics. Ilia Beauty combines organic ingredients with contemporary hues to create makeup that is both safe and effective. RMS Beauty focuses on raw, food-grade, and organic ingredients to ensure that their products nurture the skin. Both brands are committed to transparency and sustainability.
Convie

Convié is a community-focused beauty brand that creates high-quality, inclusive skincare and makeup products. Their mission is to empower individuals through beauty, offering products that cater to diverse skin tones and types, while fostering a supportive and engaged community.

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Kiko Cosmetics

KIKO Cosmetics is an Italian brand that offers a wide range of innovative makeup, face and body treatments. Known for its high-quality products at an affordable price, KIKO aims to provide a variety of cosmetics that allow for personal expression through a vast selection of colors, effects, and textures.

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Kylie Cosmetics

Kylie Cosmetics by Kylie Jenner sells makeup including Kylie’s infamous "Lip Kit," consisting of a matching liquid lipstick and lip liner to create the perfect Kylie pout.

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Michael Todd Beauty

Michael Todd Beauty offers innovative beauty tools and products designed to deliver professional-grade results at home. Their award-winning devices like the Sonicsmooth utilize sonic technology to deeply cleanse and exfoliate the skin, while their serums and treatments are formulated with high-quality, clean ingredients.

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Kosas

Kosas is the next-level clean beauty that makes comfy & clinically tested makeup that improves the quality of bare skin.

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Sugarlash PRO

Sugarlash Pro is a leading provider of professional eyelash extension products and training. Offering high-quality lashes, adhesives, and tools, along with comprehensive courses, Sugarlash Pro empowers beauty professionals to deliver exceptional eyelash services with confidence and expertise.

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Then I Met You

Go deeper with your skin care rituals and experience the transformative benefits of our award-winning and cruelty-free formulations, thoughtfully designed to give you the most dewy and radiant glow.

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Saie

Saie makes products that are designed by experts, backed by industry secrets and made for beauty fans everywhere. Saie hello to clean makeup you’ll love.

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ColourPop

ColourPop is a beauty brand that redefines luxury with high-quality, affordable makeup products. Known for their vibrant and innovative color cosmetics, they offer everything from eyeshadows and lipsticks to skincare, all developed and manufactured in-house. Committed to cruelty-free practices, ColourPop provides trendsetting beauty solutions that are both wallet-friendly and community-focused.​⬤

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About Face

Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey.

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Rare Beauty

Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.

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ILIA

ILIA Beauty leads the clean beauty movement with conscious, award-winning products.

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