Maude is a modern sexual wellness brand created to simplify sex with body-safe essentials like vibrators, condoms, lubricants and other personal care goods.
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17 Best Sexual Wellness Brands of 2024

17 of The Best Sexual Wellness Brands of 2023

A sexual wellness brand is a company that offers a range of products, services, and educational resources designed to enhance individuals' physical, emotional, and relational well-being in the realm of intimacy and sexual experiences. Finding the best sexual wellness direct-to-consumer brands means looking at brand reviews, product tests and understanding the ingredients.

Our top sexual wellness brand of 2024 is Maude - a sexual wellness brand with a unique Card Deck that helps couples talk about sex and deepen their connection

We explored the entire sexual wellness landscape and came up with 17 of the top sexual wellness brands of 2024.

How we chose the best sexual wellness brands

When researching the best sexual wellness brands, we considered the following factors:

Ingredient Quality Testing: We prioritized brands with products and ingredient formulas that have undergone testing to ensure purity and potency, ideally by an independent product testing lab in the United States.

Product Certifications: We looked for brands that offer products with additional certifications and certified gluten-free or vegan.

Ingredient Formulas: We chose sexual wellness brands that prioritize the use of high quality ingredients.

What does a sexual wellness brand do?

Sexual wellness brands specialize in offering a diverse range of products and services aimed at enhancing sexual health, intimacy, and overall well-being.

These brands provide various items falling into categories such as personal care products, including lubricants, condoms, intimate cleansers, and massage oils. Additionally, sexual health supplements addressing aspects like libido and arousal, as well as vitamins and supplements promoting sexual well-being, are commonly offered.

Intimate apparel, such as lingerie and underwear designed for comfort and support, is another prevalent category. Some brands also focus on sexual education and information through books, online resources, and workshops. Sexual health technology is represented by apps and devices designed for pleasure or health purposes.

Couples' products, like relationship and intimacy-building games, as well as therapeutic services such as online counseling or therapy platforms, contribute to the comprehensive offerings of sexual wellness brands. Notable examples include Lelo, Dame Products, Sustain Natural, Unbound, and Maude, which often prioritize inclusivity, education, and overall well-being in their approach to sexual health.

The Top 17 Best Sexual Wellness Brands of The Year

Sexual Wellness Brand #1: Maude

A wellness brand for the sexually active. Cake offers a range of lubes and other products to play.

Shop Maude Here

Sexual Wellness Brand #2: Wonderlust

Wonderlust designs an intimacy card deck that is made to strengthen your relationships and sex life.

Shop Wonderlust Here


Sexual Wellness Brand #3: Lola

View Lola's Brand Page

Founded by women with sky-high standards, Lola makes period and sexual wellness products with you in mind. No mystery ingredients. Softer-than-soft period products with superior leak protection.

Lola - Sexual Wellness Brand

Sexual Wellness Brand #4: Unbound Babes

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Beautifully designed vibrators, lubricants, sex toys, and accessories at an affordable price. All products made with body safe material and medical grade silicone.

Unbound Babes - Sexual Wellness Brand

Sexual Wellness Brand #5: House of Wise

View House of Wise's Brand Page

House of Wise enables women to take control of their sleep, sex, stress, and wealth by earning money selling high-end, trusted CBD products.

House of Wise - Sexual Wellness Brand

Sexual Wellness Brand #6: Ovaterra

View Ovaterra's Brand Page

Ovaterra are supplements that support reproductive and sexual health for men and women.

Ovaterra - Sexual Wellness Brand

Sexual Wellness Brand #7: Dame

View Dame's Brand Page

Dame is a sexual wellness brand that makes game-changing products for pleasure.

Dame - Sexual Wellness Brand

Sexual Wellness Brand #8: Hanx

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Hanx was founded in 2017 by Farah Kabir and Dr Sarah Welsh and they're all about smashing stigmas around sexual health, championing intimate wellness and talking about what's really going on down there.

Hanx - Sexual Wellness Brand

Sexual Wellness Brand #9: Cheeky Bonsai

Cheeky Bonsai is the female personal care company that makes UTI essential products including at-home UTI test kit, UTI drink mix, and UTI pan relief.

Cheeky Bonsai - Sexual Wellness Brand

Sexual Wellness Brand #10: My Lubie

View My Lubie's Brand Page

My Lubie is the creator of natural, sexual wellness products including lube.

My Lubie - Sexual Wellness Brand

Sexual Wellness Brand #11: Champ

Champ offers premium, clean-label sex health products delivered straight to your door.

Champ - Sexual Wellness Brand

Sexual Wellness Brand #12: Roman

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Men’s healthcare, without the waiting rooms. Get sexual health medicine, hair loss and skincare treatments or daily health medication delivered, discreetly.

Roman - Sexual Wellness Brand

Sexual Wellness Brand #13: Howl

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Howl is a sex-positive lifestyle brand, designing products shaped by the love for cannabis and respect for the queer community.

Howl - Sexual Wellness Brand

Sexual Wellness Brand #14: Personal Fav

View Personal Fav's Brand Page

Beautiful, clean, plant-powered sexual wellness products, so you can pursue your own unique expression of pleasure.

Personal Fav - Sexual Wellness Brand

Sexual Wellness Brand #15: Gote

View Gote's Brand Page

GOTE is a wellness brand that strives to provide self-care solutions that are high in quality and easily accessible. While personal, we believe that self-care is a universal neccessity for all gender in pursuit of a well-balanced life.

Gote - Sexual Wellness Brand

Sexual Wellness Brand #16: Roam

View Roam's Brand Page

Roam challenges the stigmas around sex, and provides a range of products that supports what feels natural, so you can explore with comfort and confidence.

Roam - Sexual Wellness Brand

Sexual Wellness Brand #17: Afterglo

View Afterglo's Brand Page

Afterglo's vision is one where all humans have the freedom to explore their sensuality and what brings them their greatest pleasures — without judgement and with full confidence in the products they chose.

Afterglo - Sexual Wellness Brand

Finding the right sexual wellness brand

Selecting the right sexual wellness brand is crucial as it directly impacts your physical and emotional well-being, as well as the overall quality of intimate relationships. A reputable sexual wellness brand not only offers high-quality products and services but also prioritizes the health, comfort, and satisfaction of their loyal customers.

With an emphasis on inclusive and informed approaches to sexual health, the right brand fosters an environment of trust and openness. Moreover, it plays a pivotal role in promoting education about sexual well-being, offering resources and guidance that contribute to a more informed and empowered consumer base. By aligning with a brand that values safety, diversity, and the holistic nature of sexual wellness, individuals can enhance their overall quality of life, self-esteem, and confidence within their intimate relationships.

Things to consider in a sexual wellness brand

When considering a sexual wellness brand, it's essential to consider a few key things to ensure you have a positive experience. Firstly, make sure the brand prioritizes the quality and safety of its products, providing clear info about what goes into them. It's also important to pick a brand that embraces inclusivity, acknowledging and respecting diverse preferences, identities, and orientations. Check out what other customers are saying in reviews to get a sense of the brand's reputation and the effectiveness of its products.

You should opt for a brand that believes in transparency and provides resources to educate its customers about sexual health. Good customer support is a must, so check how responsive and helpful they are. Ethical practices, discreet packaging, and a variety of products should also be part of the considerations. It all boils down to finding a brand that matches your values and aligns with what you're looking for in sexual wellness products.

For more, you can explore over 1,000+ direct-to-consumer (DTC/D2C) brands by category here. Read user reviews, get more details and see the technology tools behind over 1,000+ brands.