Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Smile Makers designs a range of high-quality, body-safe vibrators, lubricants, and wellness products. The brand emphasizes discreetness, education, and pleasure positivity - their mission is to normalize the conversation around sexual health and bring joy and satisfaction to all.
Sun Bum offers a range of sun protection, hair care, and skincare products that blend effective formulas with a casual, beach-loving vibe. Known for reef-friendly ingredients and broad-spectrum protection, the brand caters to those who live and play under the sun.
Little Urchin offers a range of eco-conscious sun care and skincare products made with natural and organic ingredients, free from toxins and synthetic chemicals. Designed for all ages, their reef-safe, non-nano zinc sunscreens are formulated to protect skin while minimizing environmental impact.
Humble offers personal care products made with a minimalist approach—focusing on short ingredient lists, natural formulations, and sustainability. Their deodorants and body care items are cruelty-free, aluminum-free, and packaged with eco-friendly materials for conscious consumers.
Zero Waste MVMT creates eco-friendly, plastic-free products designed for both you and the planet. Our thoughtfully crafted essentials use natural, non-toxic ingredients that are better for your body and the environment. Join us in making sustainable living simple, without compromising on quality or effectiveness.
Doe lashes are handcrafted silk lashes meant for all-day comfort and wearable 15+ times with care. Experience the softest and most comfortable lashes.
Deeps sleep patch is a scientist-formulated patch with naturally-derived ingredients. Its Sleep Patch helps you get deep, restorative sleep tonight—so you can be your best self tomorrow.
Blume are all up in your bathroom with products that are good for you, and the environment. Skin care, period care and body care made clean.
Sustainable, clean personal care products. Nécessaire believes personal care is self-care—and that self-care is a necessity.
Ursa Major (‘The Great Bear’ in Latin): Delightful, plant-powered skincare to help you achieve clear, healthy skin. What you do after that — how you find your true north — is up to you.
Everything you need to build a better D2C brand, business and tech stack.
