Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Oars + Alps has engineered, tested and re-engineered skincare products that work as hard as you do, specifically designed for male skin.
Ursa Major (‘The Great Bear’ in Latin): Delightful, plant-powered skincare to help you achieve clear, healthy skin. What you do after that — how you find your true north — is up to you.
Mixhers is a wellness brand that offers all-natural, hormone-friendly supplements designed to support women's health through every stage of life. Their flagship product, Hertime, helps balance hormones and relieve PMS symptoms. With a focus on clean ingredients and effective, easy-to-use formulas, Mixhers aims to empower women to feel their best every day.
Evereden is a premium and clean family skincare brand designed for babies and mothers.
bareMinerals has been redefining beauty with clean, skin-loving formulas long before it was trendy. Founded on the belief that makeup should be good for your skin, the brand revolutionized the industry with its iconic mineral foundation—free from harsh chemicals, fillers, and unnecessary additives. Every product, from lightweight foundations to nourishing skincare, is packed with high-performance ingredients that enhance, not mask, natural beauty. More than just makeup, bareMinerals is about confidence, simplicity, and embracing who you are—flaws and all. Because when your skin feels good, you feel good.
Better oral health, made simple. Build a lifetime of good habits with Electric Brushes, Refillable Floss, Gum, and more for the whole family.
Blume are all up in your bathroom with products that are good for you, and the environment. Skin care, period care and body care made clean.
The more you sweat, the harder it works. Type: A is a non-toxic, aluminum-free, sweat-activated, clothing friendly deodorant for long-lasting odor protection.
mindbodygreen's unique product formulas include targeted nutrients and bioactives that radically transform your health - from the inside out and outside in.
Salt & Stone is a unisex skin and body care brand from Los Angeles, California. We focus on natural, organic, cruelty-free ingredients and research the quality of each ingredient extensively, taking no shortcuts.
Manscaped is the male personal care brand dedicated to creating product for below-the-waist grooming and hygiene.
Sustainable, clean personal care products. Nécessaire believes personal care is self-care—and that self-care is a necessity.
Everything you need to build a better D2C brand, business and tech stack.
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