Tool recommendations and business insights from successful D2C founders. Sent bi-weekly.
CLOSE
email
Subscribed!
Oops!
Brands
Brand Categories
93
Lifestyle
183
Health & Wellness
236
Personal Care
45
Pet
163
Beverage
35
Kids
163
Home
218
Apparel
137
Food
View All Brands
Featured Brands
Freestyle
Underdays
Windmill
Ugmonk
Tools
Tool Categories
56
Channel Marketing
73
Conversion Optimization
29
Payments & Finance
74
Operations
48
Analytics
16
Customer Support
38
Frontend & Backend
82
CX & Retention
21
Advertising
View All Tools
Featured Tools
Northbeam
Tolstoy
Tidio
RockerBox
Jobs
Search for terms, tools, brands, reads. We got you.
Find a job
The most up to date ecommerce job board
Newsletter
receive the light, bi-weekly "yellow notes" newsletter
Under The Hood
insights from d2c founders
About
Learn more about our mission
All
Personal Care
Brands
Goop
Personal Care
TOOLS used
Cortina
Sendgrid
Aftership
Returnly
Unbounce
USES
6
TOOLS
Flaus
Personal Care
TOOLS used
Yotpo
Shopify
Clyde
Social Snowball
Hotjar
USES
12
TOOLS
Futurewise
Personal Care
TOOLS used
Shopify
Postscript
Okendo
Klaviyo
USES
4
TOOLS
Long Wknd
Personal Care
TOOLS used
Novel
DatoCMS
Elevar
Smartrr
Recharge Payments
USES
22
TOOLS
Reel
Personal Care
TOOLS used
Unbounce
SEO Manager
ProfitWell
Yotpo
Shopify
USES
17
TOOLS
Haus Labs
Personal Care
TOOLS used
Videowise
Yotpo
Shopify
Elevar
Okendo
USES
16
TOOLS
Flamingo Estate
Personal Care
TOOLS used
Northbeam
Rebuy
Teads
Mention Me
Talkable
USES
17
TOOLS
Deeps
Personal Care
TOOLS used
Smile IO
Skio
Shopify
Lucky Orange
Outbrain
USES
8
TOOLS
r.e.m. beauty
Personal Care
TOOLS used
Afterpay
Shopify
Pixlee
Global-e
Prismic
USES
8
TOOLS
Le Prunier
Personal Care
TOOLS used
Prive
Unbounce
Smile IO
Hubspot
route
USES
17
TOOLS
Duradry
Personal Care
TOOLS used
Toki
Videowise
Fondue
RockerBox
Tatari
USES
11
TOOLS
Evereden
Personal Care
TOOLS used
Opinew
Bold Commerce
SMSBump
Swell Rewards
Recharge Payments
USES
25
TOOLS
OneBlade
Personal Care
TOOLS used
Opinew
Algolia
POWr
Shopify Plus
Klaviyo
USES
20
TOOLS
Kulfi
Personal Care
TOOLS used
Springboard
Rebuy
Yotpo
Postscript
Shopify
USES
11
TOOLS
Anese
Personal Care
TOOLS used
Smile IO
Elevar
GrowthHero
ManyChat
Shogun
USES
21
TOOLS
Frank Body
Personal Care
TOOLS used
Blueprint
Langify
Yotpo
Shopify
Signifyd
USES
18
TOOLS
Corpus
Personal Care
TOOLS used
Carro
Smile IO
Next.js
Privy
Shopify
USES
13
TOOLS
Fig.1
Personal Care
TOOLS used
Junip
Wizard
Next.js
Shopify
Attentive
USES
10
TOOLS
Salt & Stone
Personal Care
TOOLS used
Yotpo
Shopify
Attentive
Dovetale
Back in Stock
USES
9
TOOLS
Nécessaire
Personal Care
TOOLS used
Sendgrid
Privy
Shopify Plus
Zendesk
Recharge Payments
USES
19
TOOLS
Hally
Personal Care
TOOLS used
Rebuy
Stamped
Shopify
Attentive
Elfsight
USES
11
TOOLS
Schmidt's
Personal Care
TOOLS used
Hotjar
Bold Commerce
Recharge Payments
Craft
Bazaarvoice
USES
11
TOOLS
Kate Mcleod
Personal Care
TOOLS used
Rebuy
Sendgrid
Shopify
Okendo
Hotjar
USES
14
TOOLS
Guide Beauty
Personal Care
TOOLS used
Afterpay
Yotpo
Privy
UserWay
Zonos
USES
10
TOOLS
Wiley Body
Personal Care
TOOLS used
Paloma
Shopify
Dovetale
Loox
Klaviyo
USES
6
TOOLS
Crown Affair
Personal Care
TOOLS used
Loop
Stamped
Shopify
Afterpay
Okendo
USES
14
TOOLS
Haleys
Personal Care
TOOLS used
Smile IO
Rise.ai
Klaviyo
Shopify
Bazaarvoice
USES
16
TOOLS
Asarai
Personal Care
TOOLS used
Northbeam
Privy
Shopify
Yotpo
Bold Commerce
USES
13
TOOLS
Fluff Casual
Personal Care
TOOLS used
Shopify
Afterpay
OptiMonk
Klaviyo
MailChimp
USES
8
TOOLS
Headquarters
Personal Care
TOOLS used
Gatsby JS
Impact
Mixpanel
Yotpo
Heap
USES
8
TOOLS
LoveSeen
Personal Care
TOOLS used
Tidio
Kiwi Sizing
Smile IO
Sendgrid
In Cart UpSell
USES
21
TOOLS
Hi Smile
Personal Care
TOOLS used
Rebuy
Sendgrid
Trustpilot
Afterpay
Shopify
USES
13
TOOLS
Dr. Squatch
Personal Care
TOOLS used
Northbeam
Hubspot
Sendgrid
ProfitWell
Wistia
USES
26
TOOLS
Disco
Personal Care
TOOLS used
Northbeam
ProfitWell
Privy
Shopify Plus
Klarna
USES
24
TOOLS
Birchbox
Personal Care
TOOLS used
Unbounce
Smile IO
Sendgrid
Next.js
Algolia
USES
16
TOOLS
MANTL
Personal Care
TOOLS used
Prive
Contentful
Pixel Union
Yotpo
Shopify
USES
15
TOOLS
Hanni
Personal Care
TOOLS used
Tolstoy
Unbounce
Sendgrid
Privy
Yotpo
USES
18
TOOLS
Offcourt
Personal Care
TOOLS used
Rebuy
Disco
Shopify
UserWay
AddShoppers
USES
8
TOOLS
Good Science Beauty
Personal Care
TOOLS used
Judge Me
Bold Commerce
CrazyEgg
JustUno
Klaviyo
USES
9
TOOLS
Made By Sunday
Personal Care
TOOLS used
Smile IO
Better Replay
CartKit
Trustpilot
Shopify
USES
13
TOOLS
Bubble
Personal Care
TOOLS used
Storetasker
Zonos
Shopify
Yotpo
Okendo
USES
16
TOOLS
From Yours
Personal Care
TOOLS used
Opinew
Iterable
Next.js
Yotpo
Shopify
USES
18
TOOLS
Mad Rabbit
Personal Care
TOOLS used
Northbeam
Recharge Payments
Klaviyo
Viral Loops
Shopify
USES
27
TOOLS
Nourished
Personal Care
TOOLS used
Elevar
Shopify Plus
Shogun
Recharge Payments
Klaviyo
USES
22
TOOLS
Super Fluid
Personal Care
TOOLS used
Contentful
Alloy
Elevar
Shopify
Gatsby JS
USES
10
TOOLS
Selfmade
Personal Care
TOOLS used
Northbeam
Next.js
Stamped
Shopify
Yotpo
USES
14
TOOLS
Black Wolf
Personal Care
TOOLS used
Smile IO
Lumi
Recharge Payments
Klaviyo
Disco
USES
23
TOOLS
Innbeauty Project
Personal Care
TOOLS used
Unbounce
Disco
Privy
Shopify
Afterpay
USES
12
TOOLS
Face Gym
Personal Care
TOOLS used
Sendgrid
Braze
Shopify Plus
Persistent Cart
Zendesk
USES
19
TOOLS
MOB
Personal Care
TOOLS used
Junip
Rebuy
Afterpay
Shopify
Lucky Orange
USES
9
TOOLS
Oui the people
Personal Care
TOOLS used
Junip
Shopify Plus
GemPages
Shogun
Recharge Payments
USES
20
TOOLS
Faace
Personal Care
TOOLS used
Trustpilot
Wordseed
ShipBob
MailChimp
Klaviyo
USES
6
TOOLS
Cadence
Personal Care
TOOLS used
Tidio
Northbeam
Sendgrid
ThoughtMetric
GemPages
USES
23
TOOLS
Loops
Personal Care
TOOLS used
Zendesk
Shogun
Swell Rewards
Disco
Klaviyo
USES
19
TOOLS
Treslúce
Personal Care
TOOLS used
Langify
Stamped
Afterpay
Shopify
Global-e
USES
11
TOOLS
Faculty
Personal Care
TOOLS used
Sanity
MailChimp
Afterpay
Postscript
Shopify
USES
13
TOOLS
Youth To The People
Personal Care
TOOLS used
Loop
CartHook
Hubspot
Shogun
Recharge Payments
USES
23
TOOLS
Prose
Personal Care
TOOLS used
Northbeam
Shippo
Iterable
Sendgrid
Next.js
USES
14
TOOLS
Kopari
Personal Care
TOOLS used
Opinew
Dwight
SteelHouse
Shopify Plus
Recharge Payments
USES
31
TOOLS
War Paint
Personal Care
TOOLS used
UFE 2.0
GemPages
Klarna
Cookie Consent by Osano
Recharge Payments
USES
19
TOOLS
Joi
Personal Care
TOOLS used
Omnisend
Bold UpSell
Shopify
MailChimp
Recharge Payments
USES
6
TOOLS
Risewell
Personal Care
TOOLS used
route
Bold UpSell
Shopify
Yotpo
Bold Commerce
USES
11
TOOLS
FFern
Personal Care
TOOLS used
Chargebee
RyderEcommerce by Whiplash
Gatsby JS
Vercel
USES
4
TOOLS
KNOW
Personal Care
TOOLS used
AB Tasty
route
Afterpay
Shopify
Okendo
USES
15
TOOLS
Leaf Shave
Personal Care
TOOLS used
Junip
Triple Whale
Shopify
Postscript
Tydo
USES
13
TOOLS
Everist
Personal Care
TOOLS used
RevenueHunt
Rebuy
Order Tagger
Hubspot
Shopify
USES
11
TOOLS
Scentbird
Personal Care
TOOLS used
RockerBox
CrazyEgg
Aspire
Webflow
Mixpanel
USES
10
TOOLS
Ingredients
Personal Care
TOOLS used
Returnly
Shogun
Hotjar
Klaviyo
Yotpo
USES
8
TOOLS
OSEA
Personal Care
TOOLS used
Opinew
Visual Website Optimizer
SEO Manager
Catch
Repeat
USES
17
TOOLS
Meejee
Personal Care
TOOLS used
Mercury
Alloy
Shopify
GemPages
ShipBob
USES
6
TOOLS
Darya Hope
Personal Care
TOOLS used
Teads
Yotpo
Hotjar
Klaviyo
Recharge Payments
USES
8
TOOLS
Cheeky Bonsai
Personal Care
TOOLS used
RevenueHunt
minisocial
Stamped
Yotpo
Shopify
USES
9
TOOLS
Billie
Personal Care
TOOLS used
Teads
Contentful
Next.js
Yotpo
Shopify
USES
14
TOOLS
Manscaped
Personal Care
TOOLS used
Sendgrid
Gatsby JS
Klarna
Zendesk
Bluebird
USES
7
TOOLS
Keys Soulcare
Personal Care
TOOLS used
Braintree
Dynamic Yield
KISSmetrics
Yotpo
Attentive
USES
13
TOOLS
Evolution_18
Personal Care
TOOLS used
Recharge Payments
Hotjar
Attentive
Yotpo
Zendesk
USES
7
TOOLS
Colekt
Personal Care
TOOLS used
Gatsby JS
Klaviyo
Shopify
Netlify
USES
4
TOOLS
Kylie Cosmetics
Personal Care
TOOLS used
Teads
Sendgrid
Afterpay
Shopify
Bazaarvoice
USES
14
TOOLS
Amp Human
Personal Care
TOOLS used
Shopify
Lifetimely
GemPages
Polar Analytics
USES
4
TOOLS
Item Beauty
Personal Care
TOOLS used
Langify
Afterpay
Stamped
Shopify
Global-e
USES
10
TOOLS
Radswan
Personal Care
TOOLS used
Klarna
Carro
Zonos
Yotpo
Klaviyo
USES
7
TOOLS
Myro
Personal Care
TOOLS used
HelpDocs
Disco
Paloma
Yotpo
Shopify
USES
15
TOOLS
Plenaire
Personal Care
TOOLS used
Affiliate Window
Storetasker
Hotjar
Clearpay
USES
4
TOOLS
PÄRLA
Personal Care
TOOLS used
Wheelio
Shopify
Okendo
Littledata
Back in Stock
USES
12
TOOLS
Three Ships
Personal Care
TOOLS used
CartKit
Abandoned Cart Recovery by Marsello
Smartrr
Disco
Klaviyo
USES
20
TOOLS
Peach and Lily
Personal Care
TOOLS used
Sendgrid
Algolia
Elevar
SteelHouse
Shopify Plus
USES
26
TOOLS
Oars+Alps
Personal Care
TOOLS used
RevenueHunt
Sendgrid
Disco
Stamped
Shopify
USES
18
TOOLS
Krave
Personal Care
TOOLS used
Tolstoy
ShoppingGives
Klaviyo
Skio
Shopify
USES
20
TOOLS
Bread
Personal Care
TOOLS used
AppHQ
Afterpay
Talkable
Smile IO
GRIN
USES
16
TOOLS
Geologie
Personal Care
TOOLS used
Loop
Shopify Plus
Recharge Payments
Klaviyo
Skio
USES
22
TOOLS
Kinship
Personal Care
TOOLS used
RevenueHunt
Disco
Raygun
Referral Candy
Afterpay
USES
17
TOOLS
Estrid
Personal Care
TOOLS used
Trustpilot
Chargebee
Optimizely
Klarna
Zendesk
USES
7
TOOLS
Moon
Personal Care
TOOLS used
Carro
Shopify Plus
Shogun
Swell Rewards
Recharge Payments
USES
22
TOOLS
Cocokind
Personal Care
TOOLS used
Smile IO
Pixel Union
Yotpo
Shopify
Elevar
USES
12
TOOLS
Melyon
Personal Care
TOOLS used
Tidio
Klaviyo
Shopify
Hotjar
USES
4
TOOLS
Lash
Personal Care
TOOLS used
Afterpay
Shopify
Back in Stock
Hyros
GemPages
USES
8
TOOLS
Boka
Personal Care
TOOLS used
Northbeam
Convert
Snowplow
Sendgrid
Afterpay
USES
18
TOOLS
Stryx
Personal Care
TOOLS used
Northbeam
Carro
In Cart UpSell
GemPages
Klaviyo
USES
28
TOOLS
Harry's
Personal Care
TOOLS used
DatoCMS
Impact
minisocial
Next.js
Bazaarvoice
USES
22
TOOLS
Static Nails
Personal Care
TOOLS used
Rebuy
Smile IO
Afterpay
Shopify
Okendo
USES
12
TOOLS
Next
