Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
PiperWai is a natural personal care brand known for its aluminum-free deodorant that uses activated charcoal to combat odor and absorb moisture. Founded in 2014, PiperWai focuses on clean, sustainable ingredients and eco-friendly packaging, with products that are vegan, cruelty-free, and designed to be gentle on all skin types. Their mission is to promote a healthier lifestyle with effective, earth-conscious hygiene products for everyone.
The more you sweat, the harder it works. Type: A is a non-toxic, aluminum-free, sweat-activated, clothing friendly deodorant for long-lasting odor protection.
mindbodygreen's unique product formulas include targeted nutrients and bioactives that radically transform your health - from the inside out and outside in.
A new generation of body spray: A prebiotic deodorant spray that fights bacteria and smells better than your “good cologne”.
Natural, powerful skincare products and supplements for men of color to help you look, feel and perform your best.
Bite believes that there should only be the good in toothpaste. Cheap fillers, harsh chemicals, and artificial dyes and flavors have no place in Bite's daily routines.
Bubble Skincare is a DTC skincare brand made for teens. Its products come in recyclable containers and the formulas are plant-based and contain no colors, fillers, fragrance, animal-derived ingredients, essential oils, parabens, formaldehyde releasers, or sulfates.
From Yours skincare takes its ingredients seriously. Their products are formulated by skin experts in Switzerland, using non-toxic and well researched active ingredients only found in the Swiss Alps.
Conceive Plus is a fertility-friendly lubricant designed to support couples trying to conceive by mimicking natural fertile fluids and promoting sperm motility. Formulated with essential ions like calcium and magnesium, it helps create an optimal environment for conception.
Tattoo aftercare products, made with all natural and organic ingredients specifically combined for tattoos.
Nourished makes vitamin gummies with its patented 3D printing technology. On Nourished's website, consumers can complete a questionnaire and receive a recommendation of the best seven active ingredients to optimize their lifestyle goals after. Their choice is then 3D printed on demand into a vegan hydrocolloid gel and is made fresh to order.
Roam challenges the stigmas around sex, and provides a range of products that supports what feels natural, so you can explore with comfort and confidence.
Everything you need to build a better D2C brand, business and tech stack.
