What is Foreplay?

Foreplay is a powerful creative workflow tool designed to help marketing teams, agencies, and brands streamline their ad creation process. It allows users to save, organize, and share ads from platforms like Facebook, TikTok, and LinkedIn, providing a collaborative environment to manage creative briefs and ad inspiration.

Built for performance marketers and creatives, Foreplay simplifies the process of researching, tracking, and analyzing competitor ads, allowing teams to scale their ad creation efforts efficiently.

Foreplay Swipe File

^Foreplay’s Swipe File feature allows users to save ads from multiple platforms like Facebook and TikTok in one click. Users can organize these ads using custom tags, ensuring easy retrieval and streamlined collaboration. With Foreplay, users can avoid broken links and access ad metadata for deeper analysis, making the creative process more efficient.

Spyder Ad Spy

Spyder automates the competitor tracking process by saving ads and analyzing performance in real time. This feature provides automated competitor reports, ad activity status, and hook discovery to ensure users stay ahead of the competition. Spyder also includes historical ad tracking, allowing users to analyze past campaigns for insights and trends.

Discovery

Access the largest curated ad library in the world with Foreplay’s Discovery feature. With over 10 million ads from more than 200,000 brands, users can find inspiration using advanced AI search and filtering capabilities. It helps marketers stay on top of ad trends and identify winning ads from leading brands, saving time on research.

AI Briefs & Storyboards

Foreplay’s AI-powered brief builder enables users to transform saved ad inspiration into actionable briefs and storyboards. It offers features like AI script writing, dynamic deliverables, modular brief building, and scene-by-scene storyboarding. The tool simplifies pre-production for creative teams, allowing them to manage multiple brands and iterations efficiently.

Collaboration & Sharing

Foreplay enhances team collaboration with tools like public share links, internal commenting, and the ability to embed ads directly in Notion. Users can share creative inspiration and work on mood boards with team members or clients, ensuring a seamless creative process.

Landing Page Insights

Foreplay captures landing page screenshots alongside saved ads, allowing users to analyze competitor funnels from ad to landing page. This provides valuable insights into ad performance and creative strategies that drive conversions.

Foreplay FAQs

How does Foreplay help with creative strategy?

Foreplay centralizes ad inspiration and streamlines the creative process, helping users find, save, and collaborate on high-performing ads efficiently.

Can I share my Swipe File with clients?

Yes, Foreplay allows users to share swipe files with both internal teams and external clients via public share links.

What platforms can I save ads from?

Users can save ads from Facebook, TikTok, LinkedIn, and more using the Foreplay Chrome Extension.

Is there a free trial available?

Yes, Foreplay offers a 7-day free trial for new users.

Who Uses Foreplay at a Brand?

You’ll typically see the majority of a brand’s marketing team using foreplay based on it’s features and integrations into their daily workflows. A lot of creative strategists, designers and paid social managers will integrate Foreplay into their workflows.

Foreplay’s “power users” are without a doubt the people closest to the brand’s creative process - ideation, strategy, production and management. These folks will leverage Foreplay to create boards, discovery ad inspiration and even create briefs for upcoming creative projects all within the tool.

You can also see other roles from the marketing and operations team using Foreplay too. After all, the core function of a DTC brand is performance marketing and content, so everyone has a hand in it at a brand. If you’re a CMO, COO or even a founder of a brand, you can find a use for Foreplay.

Opinion: Is Foreplay Worth It?

There’s no question that Foreplay is the leading tool in it’s space. The products and features that the tool offers are best-in-class and their database of over 500K+ ads across multiple channels make it incredibly powerful.

Foreplay positions itself as a “workflow” enhancer for creative strategists and marketers. The tool is best-in-class at increasing the workflow efficiency for it’s power users - if you’ve struggled to save all of your ad creative inspiration to a centralized location or aren’t a fan of managing hundreds of links to the Facebook Ad Library, then Foreplay solves that for you.

It’s also impressive that Foreplay is able to scrape such high volumes of ads from Meta and TikTok and allow you to filter them using AI-powered tools. This is what makes Foreplay so powerful - the database is constantly being updated and it becomes your “home” to discover new ads and find new creative inspiration.

Plus, we are also fans of Foreplay's pricing model. At maximum, it's $100/month for your first user. At that price, it's not hard to turn a positive ROI, especially if it improves the efficiency of salaried employees by 10-15%.