Advertising analytics platforms and tools are critical for direct-to-consumer (DTC) brands in evaluating and optimizing their advertising efforts. These tools provide detailed insights into ad performance across various channels, enabling brands to track metrics like impressions, clicks, conversions, and ROI. They offer a comprehensive view of how different advertising campaigns are performing, identifying what resonates with the audience and what doesn’t.
The importance of these tools lies in their ability to inform smarter advertising decisions. By understanding which ads are most effective, DTC brands can allocate their budgets more efficiently, tailoring their strategies to maximize impact and minimize waste. This analytical approach is essential in today's competitive digital landscape, where data-driven decision-making can significantly influence a brand's success.
You need to know where your ad spend is going, and what it’s getting back for you in return. That’s why tools like Podsights, Triple Whale and Tatari exist. Podsights will give you podcast advertising analytics, while Triple Whale will be best poised to tell you about how impactful your Tik Tok or Instagram spend and lastly Tatari’s entirely focused on optimising your TV spend.
The Snapchat Ads platform connects businesses with a vast and diverse audience, reaching 900 million monthly active users globally. It effectively targets younger demographics, with 75% of 13 to 34-year-olds in 25 countries actively using Snapchat. The platform utilizes innovative ad formats and advanced targeting to engage this key demographic, maximizing advertisers' impact and reach.
The complete winning ad workflow for Meta, TikTok & LinkedIn. With our Chrome Extension, save ad inspiration, track competitor ad creatives, and write ad briefs with AI.
MagicBrief is a creative workflow and analytics tool for performance marketing teams. Source inspiration, concept winning creative, brief content creators, and streamline your brand knowledge, assets, and guidelines into one central hub. Plus, you can automate your creative analytics and reporting with MagicBrief.
Motion is a Creative Analytics and Reporting platform trusted by brands like Vuori, Keeps and Ridge. Learn which ad creatives are working and visually share insights with teammates and partners. Motion eliminates guesswork from the creative process to help maximize the impact from paid social.
VideoPoint is a shoppable video platform for conversion rate uplift. It turns Instagram Reels and UGC into shoppable video widgets embedded directly into Shopify store pages, driving higher engagement, conversion rates, and revenue without needing new content or extra ad spend.
Segments is a powerful customer data analytics tool designed to turn raw data into actionable insights. Built by former LinkedIn data scientists, Segments helps marketers surface the most effective customer segments for their campaigns and sync them across platforms like Klaviyo, Meta, Google, and more. With AI-driven features like 50+ pre-built segments, natural language queries, and deep product insights, Segments empowers brands to deliver the right message to the right audience at the right time.
Quantcast is the high-performance advertising platform that helps Brands grow. Simple to use, easy to innovate, this is the Tech stack tool that Forrester called a 'next generation DSP 2.0' which can 'increase conversions by 44%' whilst offering '50% increases in productivity'. Your customers are spending 60% of their time across the Open Web, Quantcast puts your Brands there and accelerates your growth.
StoreHero is your profit-first guide to growth. The tool helps unify your sales, marketing data and costs to give you a real time view of your profit at a store, product or even an order level. See what products, orders & campaigns are not only driving revenue, but actually profitable.
Decile is a customer data & analytics tool that was built by and for marketers to help brands grow profitably. We believe that a brand's most valuable asset is their first-party data, but getting actionable insights from that data can be difficult, costly, and time consuming. Decile appends existing 1P data with additional attributes to help you quickly and easily understand the traits and behaviors of your customers. From there, you can analyze the traits and behaviors of your top customers to acquire and retain more like them.
Everything you need to build a better D2C brand, business and tech stack.
