What is Fairing?

Fairing is a post-purchase survey tool that top D2C brands leverage to collect data and optimization insights from their customers after they purchase. Brands leverage Fairing's post purchase survey data to further understand their customers, their marketing performance and any points of optimization they can make. Fairing is specifically geared towards Shopify Plus brands and works with over 3,000 of them.

Building a Customer Marketing Machine

Fairing helps brands build a customer marketing machine via their always-on stream of questions. You can leverage post purchase survey questions to understand things like why your customer purchased, why they decided on a specific product, where they heard about you and so much more. Fairing makes it incredibly easy to capture all of this data through robust targeting capabilities.

With Fairing, you can target customers with questions based on:

• Product: ask customers specific questions based on the products they purchased.
• Geography: ask customers specific questioned based on their billing address location.
• Language Translation: ask customers questions in their native language.
• Surface: ask questions at every touch point, including post-checkout and Point-of-Sale.

Fairing's Real-Time Trends and Analytics

Fairing offers best-in-class analytics and trend analysis to help you create robust customer profiles and get a clear understanding of your marketing performance.

You can leverage your Fairing data to fine-tune your audiences for personalized email/SMS flows and campaigns. You're also able to link transaction data from your customers to their Fairing responses to help you fine tune your marketing strategies, targeting and messaging.

Key Fairing Integrations

Fairing integrates with a multitude of platforms so that you can connect your post-purchase data everywhere you need. Key integrations include:

• Triple Whale
• Daasity
• Source Medium
• Recharge
• Klaviyo
• Elevar
• Alloy
• Wonderment
• Google Sheets
• Yotpo