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Fairing

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Fairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3,000 DTC brands and 2,000 Shopify Plus brands are getting 40-80% response rates on their post-purchase survey, leading to better data about their sources of growth, their customers, and the potential for future improvements.
4.9
0
(188 reviews)
(0 reviews)

About Fairing

Fairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3,000 DTC brands and 2,000 Shopify Plus brands are getting 40-80% response rates on their post-purchase survey, leading to better data about their sources of growth, their customers, and the potential for future improvements.
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Fairing Media

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Fairing Rating

4.9
0
(188 reviews)
(0 reviews)
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This Tool Is Not Verified
You can easily upgrade

Fairing Pricing

Fairing’s Starter plan at $49/month includes post-purchase surveys and data exports, while the 5K Orders plan at $149/month adds follow-up questions and 20+ integrations.
Basic
Best option
$1,500
per month
Unlimited Questions Unlimited Responses Expert-curated Question Bank 20+ Integrations Live Feed Customer View
Basic
Best option
$1,500
per month
Unlimited Questions Unlimited Responses Expert-curated Question Bank 20+ Integrations Live Feed Customer View
Basic
Best option
$1,500
per month
Unlimited Questions Unlimited Responses Expert-curated Question Bank 20+ Integrations Live Feed Customer View
Basic
Best option
$1,500
per month

Brands Using by Fairing

Elrayo Tequila

El Rayo is modern tequila designed to pair with tonic. Their blue agave are hand planted, hand harvested and hand-made to retain as much of the complex flavours as possible.

Dream Pops

Dream Pops is creating a flavor-packed plant-based alternative powered by real food and real ingredients, they’re rewriting culinary history.

Haven's Kitchen

Haven’s Kitchen is a brand founded by Alison β€œAli” Cayne in NYC whose mission is to make home cooking more enjoyable with its line of seven (7) fresh squeezable sauces, marinades & dressings. The globally-inspired sauces are packaged with sustainability top of mind in transparent and lightweight pouches to make cooking at home easier, faster, and more fun. Flavors include Coconut Cashew, Edamame Green Goddess, Gingery Miso, Golden Tumeric Tahini, Herby Chimichurri, Red Pepper Romesco, and Tangy BBQ.

Cometeer

Cometeer works with an A-list of flavor-obsessed roasters from across the country. Using their beans and in-house technology, Cometeer creates exceptionally delicious coffee.

Neighbor

Outdoor furniture with indoor sophistication capable of enduring the forces of nature.

Brands Using by Fairing

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Granuella
Cilimandgarno

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Edge & Em
Puyol

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Fairing Overview

What Fairing Is

Fairing is a post-purchase survey platform designed to transform post-checkout into a strategic data collection point. It enables brands to capture real-time, zero-party data through customizable surveys, offering actionable insights for attribution, personalization, customer research, and conversion rate optimization (CRO). Through its unique "Question Streamβ„’," Fairing helps brands understand customer motivations and optimize marketing strategies based on direct feedback from buyers.

What It Solves for Brands

Fairing addresses the gap in customer attribution and behavioral data by providing brands with a tool to ask customers directly how they heard about them, what influenced their purchase decisions, and other key data points. This eliminates reliance on third-party data and platform-reported metrics, giving brands clearer, more accurate insights into their customer journey. Fairing helps brands make informed decisions about their marketing spend, improve customer experience, and boost long-term customer value (LTV) through continuous insights.

Question Streamβ„’

Fairing’s Question Streamβ„’ is a customizable survey tool that allows brands to ask targeted questions based on customer demographics, product purchases, or geography. This feature helps brands collect precise data in real-time and link customer feedback directly to transaction data, making it easier to optimize marketing strategies.

LTV Analytics

Fairing's LTV Analytics feature pairs customer feedback with historical order data to calculate accurate customer lifetime value (LTV) based on attribution channels. Brands can segment LTV data by acquisition channel or survey response, offering a granular view of which channels generate the highest value customers over time.

Frequently Asked Questions

What response rate should I expect?

Fairing typically observes an average response rate between 40% and 60%. Lower response rates can occur due to factors like pop-ups or slower loading confirmation pages.

How does the 14-day trial work?

Fairing offers a free 14-day trial where brands can immediately start gathering survey responses without any upfront cost.

Can I preview my questions before they go live?

Yes, Fairing allows you to preview questions via a link on the Question Stream setup page before making them live.

Can I cancel at any time?

Yes, you can cancel your Fairing plan anytime. Shopify merchants can easily remove the app from their Shopify account to cancel.

Fairing FAQs

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