Funnel analytics tools provide D2C brands with a detailed breakdown of how customers move through each stage of the buying process. By analyzing where customers drop off or convert, brands can optimize the funnel for higher conversion rates. These insights help identify friction points and improve the overall customer journey. For brands focused on growth, funnel analytics are essential for refining the path to purchase and increasing revenue.
Lifetimely is a robust analytics tool designed for direct-to-consumer (D2C) brands using Shopify. It provides detailed insights into customer lifetime value (LTV), profit and loss tracking, and predictive analytics. The platform allows businesses to integrate various data sources, customize dashboards, and benchmark performance against industry standards. With Lifetimely, brands can make data-driven decisions to enhance profitability and customer retention.
The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.
NestAds is marketing attribution software exclusively built for Shopify merchants of all sizes. By centralizing all marketing data into one multi-level dashboard, NestAds helps you easily identify top-performing customer touchpoints to allocate budget effectively and maximize your return on investment.
Fairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3,000 DTC brands and 2,000 Shopify Plus brands are getting 40-80% response rates on their post-purchase survey, leading to better data about their sources of growth, their customers, and the potential for future improvements.
Deploy surveys in minutes to better understand your customers. Build audiences with your order and response data and sync the information and Shopify & Klaviyo to leverage the insights.
Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.
With Mailchimp you can send newsletters and automated emails. You can build your email list with form or import your known contacts. Mailchimp offers pre-designed email templates and a drag and drop email builder.
Heap is an analytics tool that automatically captures all user data on your site. A single snippet grabs every click, swipe, tap and pageview. Heap lets you learn everything about your customers: Who they are, what they do on your site and what actions correlate with conversion & retention.
Matomo is a Google Analytics alternative that protects your data and your customers' privacy without asking for consent. Matomo helps you get more accurate data, less annoyed customers seeing consent screens, and ultimately more sales.
Peel is a retention analytics platform that provides the insights to grow and nurture your customers. Peel upgrades your analytics with a full suite of automated DTC metrics. In a single click, you can view your LTV, AOV, measure your ROI, and get RFM analysis, Cohort Analysis for both Revenue and Retention. Daily Reports via Slack & Email keep your team up to date on what metrics are trending in your data. Get deeper insights on customer behavior, product purchasing patterns, subscriptions, and dozens of filters that allow you to segment your data and build Audiences for better marketing & measurement.
Business intelligence, built for ecommerce. Connect, transform and visualize all your data in one place. Get powerful insights to grow your business through intuitive dashboards, automated reports and more.
Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.
Intercom is a Conversational Relationship Platform. It shows you who is using your product or website and makes it easy to personally communicate with them with targeted content, behavior-driven messages, and conversational support.
Rockerbox is an attribution platform and the single source of truth for your data. Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline) so you can trust the data.
Polar Analytics is a full-stack Business Intelligence tool built for Consumer Brands. It enables DTC marketers to seamlessly combine data from marketing platform like Shopify, Recharge, GA, Facebook Ads, Klaviyo, etc. to make the right data-driven decisions on CAC & LTV faster.
HYROS stands for Hyper-Accurate Ad Tracking For Digital Businesses. It provides unparalleled insight into the customer journey by allowing brands to track and view every click and purchase customers make.
Famous for their data skills, SourceMedium has a full-suite of tools but are most famous for their Slack reports which send you clear and actionable daily reporting from data pulled straight from Shopify. The metrics are calculated based on your store's default timezone and currency.
A powerful retention marketing platform that leverages identity resolution and AI-powered email personalization to recover lost shoppers on e‑commerce sites. By identifying otherwise anonymous visitors, triggering smart, timely email flows, and tracking full-funnel attribution, Instant enables brands to convert more of their existing traffic.
Everything you need to build a better D2C brand, business and tech stack.
