Best 17 Ecommerce Funnel Analytics Tools

Funnel analytics tools provide D2C brands with a detailed breakdown of how customers move through each stage of the buying process. By analyzing where customers drop off or convert, brands can optimize the funnel for higher conversion rates. These insights help identify friction points and improve the overall customer journey. For brands focused on growth, funnel analytics are essential for refining the path to purchase and increasing revenue.

Triple Whale
Triple Whale

The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.

Used By 203 Brands
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Fairing
Fairing

Fairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3,000 DTC brands and 2,000 Shopify Plus brands are getting 40-80% response rates on their post-purchase survey, leading to better data about their sources of growth, their customers, and the potential for future improvements.

Used By 194 Brands
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Lifetimely
Lifetimely

Lifetimely is a robust analytics tool designed for direct-to-consumer (D2C) brands using Shopify. It provides detailed insights into customer lifetime value (LTV), profit and loss tracking, and predictive analytics. The platform allows businesses to integrate various data sources, customize dashboards, and benchmark performance against industry standards. With Lifetimely, brands can make data-driven decisions to enhance profitability and customer retention.

Used By 74 Brands
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Kno Commerce
Kno Commerce

Deploy surveys in minutes to better understand your customers. Build audiences with your order and response data and sync the information and Shopify & Klaviyo to leverage the insights.

Used By 54 Brands
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Source Medium
Source Medium

Famous for their data skills, SourceMedium has a full-suite of tools but are most famous for their Slack reports which send you clear and actionable daily reporting from data pulled straight from Shopify. The metrics are calculated based on your store's default timezone and currency.

Used By 22 Brands
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Mixpanel
Mixpanel

Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.

Used By 271 Brands
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Northbeam
Northbeam

Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.

Used By 207 Brands
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MailChimp
MailChimp

With Mailchimp you can send newsletters and automated emails. You can build your email list with form or import your known contacts. Mailchimp offers pre-designed email templates and a drag and drop email builder.

Used By 99 Brands
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Heap
Heap

Heap is an analytics tool that automatically captures all user data on your site. A single snippet grabs every click, swipe, tap and pageview. Heap lets you learn everything about your customers: Who they are, what they do on your site and what actions correlate with conversion & retention.

Used By 69 Brands
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