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Best 16 Ecommerce Funnel Analytics Tools

Funnel analytics tools provide D2C brands with a detailed breakdown of how customers move through each stage of the buying process. By analyzing where customers drop off or convert, brands can optimize the funnel for higher conversion rates. These insights help identify friction points and improve the overall customer journey. For brands focused on growth, funnel analytics are essential for refining the path to purchase and increasing revenue.

Mixpanel
Mixpanel

Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.

Used By 204 Brands
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Intercom
Intercom

Intercom is a Conversational Relationship Platform. It shows you who is using your product or website and makes it easy to personally communicate with them with targeted content, behavior-driven messages, and conversational support.

Used By 55 Brands
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Glew
Glew

Business intelligence, built for ecommerce. Connect, transform and visualize all your data in one place. Get powerful insights to grow your business through intuitive dashboards, automated reports and more.

Used By 51 Brands
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Peel
Peel

Peel is a retention analytics platform that provides the insights to grow and nurture your customers. Peel upgrades your analytics with a full suite of automated DTC metrics. In a single click, you can view your LTV, AOV, measure your ROI, and get RFM analysis, Cohort Analysis for both Revenue and Retention. Daily Reports via Slack & Email keep your team up to date on what metrics are trending in your data. Get deeper insights on customer behavior, product purchasing patterns, subscriptions, and dozens of filters that allow you to segment your data and build Audiences for better marketing & measurement.

Used By 50 Brands
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RockerBox
RockerBox

Rockerbox is an attribution platform and the single source of truth for your data. Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline) so you can trust the data.

Used By 42 Brands
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Source Medium
Source Medium

Famous for their data skills, SourceMedium has a full-suite of tools but are most famous for their Slack reports which send you clear and actionable daily reporting from data pulled straight from Shopify. The metrics are calculated based on your store's default timezone and currency.

Used By 22 Brands
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Polar Analytics
Polar Analytics

Polar Analytics is a full-stack Business Intelligence tool built for Consumer Brands. It enables DTC marketers to seamlessly combine data from marketing platform like Shopify, Recharge, GA, Facebook Ads, Klaviyo, etc. to make the right data-driven decisions on CAC & LTV faster.

Used By 17 Brands
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Hyros
Hyros

HYROS stands for Hyper-Accurate Ad Tracking For Digital Businesses. It provides unparalleled insight into the customer journey by allowing brands to track and view every click and purchase customers make.

Used By 16 Brands
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