Kimaï sells beautiful lab-grown diamonds. All of their jewelry is made-to-order and they work closely with trusted artisans – goldsmiths, polishers and setters – to provide the comfort of knowing where the materials come from.
.avif)
Maria Black is a contemporary jewelry brand that merges artistic expression with modern design and sustainability. Known for its sleek, gender-fluid pieces and innovative customization, the brand encourages individuality and personal storytelling. Maria Black redefines fine jewelry with a bold, minimalist edge.
Vitaly is a genderless jewelry brand that fuses industrial design with contemporary street style. Crafted from sustainable stainless steel, each piece is bold, versatile, and built to last. Vitaly challenges conventions with accessories that are as expressive as they are enduring.
Clocks and Colours is a bold jewelry and lifestyle brand inspired by the untamed spirit of the North American frontier. Handcrafted from sterling silver and premium materials, each piece blends rugged design with intricate detailing. It’s statement-making style for those who live life on their own terms.
Oak & Luna designs modern, personalized jewelry that blends timeless elegance with everyday wearability. From custom name necklaces to bold statement pieces, each item is thoughtfully crafted to celebrate individuality and self-expression. With sleek designs and meaningful details, Oak & Luna turns personal style into a personal story.
MYKA specializes in personalized jewelry that captures life’s most meaningful moments. From custom name necklaces to engraved bracelets and birthstone pieces, every design is handcrafted with care to reflect your unique story. With timeless styles and global reach, MYKA makes it easy to wear what matters most.
Story in Steel crafts bold, meaningful jewelry designed to tell your story through timeless stainless steel pieces. With a focus on durability, symbolism, and personal expression, each ring, bracelet, and necklace is built to last—offering modern style with a rugged edge. Story in Steel is where everyday wear meets unforgettable meaning.
Explore WAV's minimalistic custom jewelry collection, featuring custom engraved cuffs and necklaces. The perfect gift. Shipping worldwide.
CustomCuff creates personalized jewelry that captures meaningful moments through custom engravings, such as coordinates, dates, and handwriting. Their collection includes bracelets, necklaces, and rings, each piece designed to commemorate special memories and connections in a stylish, timeless way.
Aurate is a jewelry brand that focuses on what really matters: durable materials that withstand everyday wear and tear, transparent pricing, sustainable practices to protect our planet, and tangible giving to keep our conscious sparkling.
Direct-to-consumer (D2C/DTC) jewelry brands are innovative companies that design, manufacture, and sell jewelry directly to consumers, primarily through online platforms. This business model eliminates the need for traditional retail intermediaries, allowing these brands to offer high-quality, meticulously crafted pieces at more accessible price points. By engaging directly with customers, D2C jewelry brands can provide personalized shopping experiences, custom design services, and responsive customer support. Brands such as Mejuri, Aurate, and Vrai have emerged as leaders in this space, redefining luxury by prioritizing transparency, sustainability, and ethical sourcing.
The best D2C jewelry brands are distinguished by their commitment to quality, ethical practices, and customer-centric services. Mejuri is celebrated for its fine jewelry designed for everyday wear, striking a balance between luxury and affordability. Aurate offers a range of pieces from minimalist to statement, all crafted with ethically sourced materials and transparent pricing.
Vrai stands out for its lab-grown diamonds and sustainability-driven approach, appealing to eco-conscious consumers seeking luxury with a lower environmental impact. These brands excel by combining craftsmanship, ethical standards, and direct engagement with their customers, setting new benchmarks for the jewelry industry.
The D2C jewelry category is witnessing several key trends that reflect evolving consumer preferences and values. There's a growing emphasis on sustainability and ethical sourcing, with brands increasingly using recycled metals and conflict-free or lab-grown gemstones.
Customization and personalization are also becoming more prevalent, as consumers seek unique pieces that reflect their individual style and stories. Additionally, the rise of digital-first engagement has led to innovative online shopping experiences, including virtual try-ons and consultations. These trends underscore a shift towards more responsible consumption, individual expression, and the leveraging of technology to enhance the customer journey in the jewelry sector.
Everything you need to build a better D2C brand, business and tech stack.
