Pura Vida offers handcrafted bracelets, jewelry, and lifestyle accessories made by artisans worldwide. Known for its vibrant, beach-inspired designs and strong social mission, the brand supports global communities and donates to various charitable organizations through its products.
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Pura Vida is a lifestyle brand celebrated for its handcrafted bracelets, rings, and accessories that capture the laid-back spirit of the beach. Each piece is crafted by artisans from around the world, bringing unique craftsmanship and a story of cultural pride to every design. From vibrant friendship bracelets to stackable rings, Pura Vida blends style with heart.
At the core of Pura Vida is a commitment to ethical sourcing and artisan empowerment. By partnering with skilled craftspeople in Costa Rica, India, and beyond, the brand provides sustainable employment and preserves traditional techniques. This global collaboration results in colorful, meaningful accessories that resonate with conscious consumers.
Pura Vida isn’t just about beautiful designs—it’s also about making a difference. The brand regularly collaborates with nonprofits, creating limited-edition collections that raise awareness and funds for causes like mental health, ocean conservation, and cancer research. With every purchase, customers support charitable initiatives and meaningful change.
From boho-chic anklets and necklaces to comfy clothing and lifestyle accessories, Pura Vida brings coastal charm into daily fashion. With its ever-evolving collections and laid-back aesthetic, the brand has become a go-to for those who want to express their personality while supporting artisan-made and mission-driven products.
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