Novel

Drive Conversions with Branded Mobile Wallet Passes

Novel helps eCommerce and retail brands reach customers in a modern, frictionless way through Apple and Google wallet passes. These branded digital passes act as always-on engagement tools, enabling brands to stay top-of-wallet — literally. By giving customers instant access to offers, loyalty rewards, and updates, Novel turns everyday mobile behavior into a powerful conversion channel.

Engage Customers Online and In-Store

Whether shoppers interact with your brand online or at retail locations, Novel bridges the gap with a unified mobile experience. Wallet passes make it easy for customers to redeem offers, access membership benefits, and engage with your brand at any touchpoint. This seamless cross-channel engagement helps increase foot traffic, boost repeat purchases, and strengthen brand affinity.

Push Notifications That Drive Action

Push notifications are one of the most effective ways to reach customers — and Novel puts them at your fingertips. Brands can send personalized, timely alerts directly through wallet passes, ensuring shoppers never miss a new drop, sale, or promotion. These notifications help reengage customers, reduce churn, and increase overall campaign performance.

Build Loyalty with Frictionless Referrals and Rewards

Novel’s wallet passes simplify loyalty building by enabling effortless referrals and reward redemption. Customers can easily share passes with friends, collect perks, and unlock exclusive benefits. This creates a self-sustaining cycle of engagement and advocacy, helping brands grow organically while delivering a premium customer experience.

FAQs

What is Novel?
Novel is a platform that helps eCommerce and retail brands create branded Apple and Google wallet passes to drive conversions, loyalty, and seamless customer engagement.

How do wallet passes benefit my brand?
Wallet passes provide an always-accessible space on customers’ phones, giving them instant access to offers, loyalty rewards, and updates — helping increase repeat purchases and engagement.

Can Novel be used both online and in-store?
Yes, Novel works across digital and physical channels. Customers can use wallet passes for online promotions, in-store rewards, and cross-channel engagement.

How do push notifications work with Novel?
Brands can send targeted push notifications through wallet passes, keeping customers informed about promotions, new arrivals, and time-sensitive offers.

Does Novel support referrals?
Absolutely. Novel enables seamless referrals by allowing customers to share wallet passes with friends, helping brands grow through organic word-of-mouth.

Who is Novel best suited for?
Novel is ideal for eCommerce brands, omnichannel retailers, and loyalty-focused businesses looking to increase engagement, repeat purchases, and long-term customer retention.