Best eCommerce Referral Marketing Tools

Referral and loyalty tools are essential for direct-to-consumer (DTC) brands looking to build and nurture customer relationships. Referral tools enable brands to create programs that incentivize current customers to refer new customers, often offering rewards for both the referrer and referee. Loyalty tools, on the other hand, focus on rewarding repeat customers for their ongoing business, typically through points, discounts, or exclusive offers.

For DTC brands, these tools are important as they help foster a community of brand advocates and loyal customers. Referral programs leverage word-of-mouth marketing, which is highly effective and cost-efficient. Loyalty programs, meanwhile, encourage repeat purchases and can increase customer lifetime value. Both types of tools aid in creating a strong brand connection and enhancing customer retention.

Popular tools in this category include ReferralCandy and Smile.io. ReferralCandy is popular for its ease of setup and integration with various e-commerce platforms, making it a favorite for brands seeking to implement straightforward, effective referral programs. Smile.io is renowned for its comprehensive loyalty program capabilities, offering a range of customizable rewards and engagement options. Both tools stand out for their user-friendly interfaces and proven success in boosting customer engagement and driving sales through referrals and loyalty initiatives.

Superfiliate
Friends Rate
Superfiliate

Superfiliate has built a platform that empowers brands to run end-to-end affiliate, influencer and referral programs, turning every link shared by a creator or customer into a co-branded landing page. Co-branded landing pages create a personalized experience for the shopper as every page has its own unique content, curated products and reviews from the creator, driving a higher conversion rate (by >20-30%) and deepening the sense of partnership between the brand and the creator. Superfiliate also handles campaign management, product seeding, payout management, tracking/ analytics, promotions and much more within the affiliate, influencer and partner workflows. Native integrations with email, sms, subscription, payment, analytics & measurement providers make it seamless to onboard, launch, accelerate growth and measure success.

Influencer
Influencer
used by
60
brands
Novel
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Novel

Wallet Passes that are built for eCom and retail. You can reach your customers online + in-store, and drive conversions with branded Apple and Google wallet passes. Utilize push notifications and seamless referrals to build brand loyalty.

Loyalty & Referal
Loyalty & Referal
used by
24
brands
Storista
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Storista

Storista enhances D2C brand engagement on Shopify by enabling the integration of Instagram content via widgets. Brands can embed Instagram Posts, Highlights, Stories, or Reels on their website, showcasing products in a familiar format to boost sales and engagement. The app allows for content synchronization, multiple widget templates for brand alignment, and performance optimizations to ensure a seamless user experience.

Content & Creative
Content & Creative
used by
0
brands
Social Snowball
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Social Snowball

Affiliate marketing made frictionless. Social Snowball makes it easy to build, launch, and automate your word-of-mouth marketing programs. Whether you want to turn your customers into revenue-generating affiliates or launch a TikTok influencer program, Social Snowball is the control center that lets you configure programs, track referral sales, send commission rewards, and automate it all.

Loyalty & Referal
Loyalty & Referal
used by
66
brands
Talkable
Friends Rate
Talkable

Talkable is referral program software for eCommerce brands. Build the program you like from feature set, to the overall look and feel of it. Then A/B test it to adapt it to fit your customers' needs. Talkable is best for brands with $4M+ annual revenue.

Marketing
Marketing
used by
51
brands
Friendbuy
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Friendbuy

High-growth brands can get more out of every customer with Friendbuy. With a best-in-class referral and loyalty program, brands can achieve at least 5-15% of new customer acquisition, with a 4x higher lifetime value. Friendbuy works with DTC brands like Casper, AWAY, and Outdoor Voices as well as Fortune 100-ranked companies like Walmart, Disney and Nestle. Plus, Friendbuy integrates seamlessly with your tech stack, so you can incorporate referrals and loyalty seamlessly into your customer journeys.

Loyalty & Referal
Loyalty & Referal
used by
28
brands
Referral Candy
Friends Rate
Referral Candy

ReferralCandy helps online stores attract new customers, increase sales and grow their brand with easy-to-setup and automated referral and affiliate programs.

Loyalty & Referal
Loyalty & Referal
used by
22
brands
Mention Me
Friends Rate
Mention Me

Mention Me is a user-friendly and easy to set up referral marketing solution. Mention Me enables customers to complete and share their referrals in up to 14 different ways including social media, email, and word of mouth recommendation.

Loyalty & Referal
Loyalty & Referal
used by
18
brands
Viral Loops
Friends Rate
Viral Loops

Viral Loops is a referral marketing solution for all. They pride themselves on simplicity to setup and their large database of templates based on past referral marketing successes. Viral Loops also offers no-code abilities to create landing pages to promote your referral program.

Marketing
Marketing
used by
7
brands
Swell Rewards
Friends Rate
Swell Rewards

Yotpo Loyalty & Referrals (formerly Swell Rewards) helps eCommerce brands maximize LTV by incentivizing repeat purchase, referrals, social engagement, and content creation.

Loyalty & Referal
Loyalty & Referal
used by
6
brands
Referral Marketing
Rivo
One the most powerful marketing weapons if used correctly. Brands in the apparel space such as Rothy’s rely on tools like Talkable and other like UNDERDAYS leverage ReferralCandy. Here’s the full list.
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Learn More About eCommerce Referral Marketing Tools

What Are Referral Marketing Tools?

Referral marketing tools are a key strategy for direct-to-consumer (DTC) brands seeking to leverage the power of word-of-mouth in the digital age. These tools help brands create, manage, and optimize referral programs, turning satisfied customers into brand advocates.

A standout feature of these tools is their ability to automate the referral process. This includes sending invitations to existing customers to refer friends and tracking the success of these referrals. For instance, a DTC fitness brand can use these tools to encourage customers to refer friends in exchange for rewards like discounts or free products, effectively turning their customer base into a motivated sales team.

Another valuable aspect is customization. Referral marketing tools allow brands to tailor their referral programs to fit their unique business model and customer base. This could mean offering different types of incentives, customizing referral messages, or setting specific referral goals.

Additionally, these tools provide essential analytics, giving brands insights into the effectiveness of their referral programs. They can track metrics like the number of referrals, conversion rates, and overall impact on sales, enabling them to refine their strategies and maximize ROI.

Referral marketing tools offer DTC brands a strategic way to amplify their reach and generate new business through trusted customer recommendations, all while providing valuable insights and simplifying the management of these programs.

What Do DTC Brands Use Referral Marketing Tools To Do?

Referral marketing tools pack a punch for direct-to-consumer (DTC) brands, offering features that supercharge word-of-mouth marketing. Here’s a rundown of these features and how they're being smartly used:

Automated Referral Campaigns: These tools make setting up and running referral programs a breeze. DTC brands can automatically send out referral prompts to their customers post-purchase. Picture a customer who just bought a trendy backpack getting a prompt to refer a friend and, in return, both get a discount on their next purchase.

Customizable Rewards System: Flexibility is key. Brands can set up different types of rewards - discounts, free products, or exclusive access, depending on what resonates with their audience. It’s about creating an enticing incentive that encourages customers to spread the word.

Referral Tracking and Analytics: Knowledge is power. These tools provide detailed insights into how the referral program is performing - tracking how many referrals are being made, who is making them, and how many are converting into sales. This helps DTC brands to tweak their programs for maximum effectiveness.

Seamless Integration: Referral marketing tools often integrate smoothly with other marketing tools, like email marketing platforms or CRM systems. This ensures a cohesive marketing strategy where referrals become a part of the customer’s journey with the brand.

Social Media Sharing: Making sharing easy. These tools enable customers to share their referral links on social media, widening the reach beyond just personal contacts. It’s a great way for a DTC brand to tap into the power of social networks.

What Are Key Features of eCommerce Referral Marketing Tools?

E-commerce referral marketing tools are designed to harness the power of word-of-mouth by encouraging existing customers to refer new customers. Key features of these tools include:

Referral Program Creation and Management: Enables the design and launch of customized referral programs, including setting up referral rewards, conditions, and tracking referrals.

Automated Reward Distribution: Automates the process of rewarding referrers and referees, which could include discounts, store credits, or other incentives, once referral criteria are met.

Tracking and Analytics: Provides detailed tracking of referral activities, such as the number of referrals, conversion rates, and overall program performance. This data is essential for understanding the effectiveness of the referral program and making data-driven improvements.

Integration with E-commerce Platforms: Seamless integration with e-commerce platforms ensures that referral programs work in tandem with the website’s existing functionalities, like checkout and customer accounts.

Customizable Referral Links and Widgets: Offers tools for creating personalized referral links and widgets that customers can share easily via social media, email, or other channels.

Marketing Material Support: Provides templates and tools for creating marketing materials to promote the referral program, ensuring consistent branding and messaging.

Customer Segmentation: Allows targeting specific customer segments with tailored referral campaigns, enhancing the relevance and effectiveness of referral initiatives.

Social Media Integration: Facilitates easy sharing of referral links on social media platforms, broadening the reach of referral campaigns.

Email Marketing Integration: Integrates with email marketing tools to send targeted referral program invitations and reminders to existing customers.

Fraud Detection: Includes mechanisms to detect and prevent fraudulent activities within the referral program, ensuring its integrity and effectiveness.

What Are Different Types of eCommerce Referral Marketing Tools?

Referral Program Platforms: Specialized tools designed specifically for creating and managing referral programs. They offer functionalities like setting up referral rewards, tracking referrals, and managing payouts.

Integrated Marketing Platforms: These are comprehensive marketing tools that include referral program functionalities as part of a broader suite of marketing features. They offer the convenience of managing various marketing activities, including referrals, from a single platform.

Social Media Advocacy Tools: Focused on leveraging social media channels for referral marketing, these tools enable easy sharing of referral links on social networks and track the performance of social media referrals.

Email Marketing Tools with Referral Features: Some email marketing platforms offer integrated referral marketing features, allowing businesses to send referral program invitations and follow-ups through targeted email campaigns.

Customer Loyalty and Engagement Platforms: These platforms combine loyalty programs with referral marketing, incentivizing repeat customers to refer new customers as part of a comprehensive customer engagement strategy.

Each type of tool offers specific advantages, and the choice depends on the particular needs and goals of the e-commerce business, such as the desired level of integration with other marketing activities or the focus on specific channels like social media or email.

Who Uses eCommerce Referral Marketing Tools at a D2C Brand?

In a Direct-to-Consumer (D2C) brand, several key roles utilize e-commerce referral marketing tools to enhance customer acquisition and brand advocacy. These roles include:

Marketing Managers: They oversee the overall referral marketing strategy, including planning, execution, and performance analysis. Marketing managers use these tools to track program effectiveness and make data-driven decisions for future campaigns.

Digital Marketing Specialists: Specialists in digital marketing use referral tools to integrate referral campaigns into the broader digital marketing plan, leveraging online platforms to maximize reach and engagement.

Customer Relationship Managers: These professionals manage customer engagement and loyalty programs, incorporating referral marketing as a key component to foster brand advocacy among existing customers.

Social Media Managers: Responsible for managing the brand's social media presence, they leverage referral marketing tools to encourage social sharing and track referrals coming from social media channels.

E-commerce Managers: They ensure the referral program is seamlessly integrated into the e-commerce platform, offering a smooth referral experience for customers and ensuring that referral data is accurately captured.

Data Analysts: Analyzing data from referral marketing campaigns, they provide insights on program performance, customer behavior, and areas for optimization.