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Handcrafted bracelets in endless color combinations—each one as unique as the person wearing it.

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Pura Vida

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Pura Vida

Handcrafted bracelets in endless color combinations—each one as unique as the person wearing it.
Learn More

Learn More About Pura Vida

What Is Pura Vida Bracelets?

Pura Vida Bracelets is a direct-to-consumer jewelry brand that offers handcrafted bracelets and accessories inspired by the carefree lifestyle of Costa Rica. Founded by Griffin Thall and Paul Goodman in 2010, Pura Vida Bracelets aims to provide unique, stylish jewelry while supporting artisans around the world. The brand’s mission is to spread the “Pura Vida” philosophy, which means “pure life” in Spanish, and promote a laid-back, positive lifestyle.

Pura Vida Bracelets’ Hero Products

One of Pura Vida Bracelets’ standout products is the Original Bracelet, a simple yet stylish accessory handmade by artisans in Costa Rica. Each bracelet is unique, featuring vibrant colors and adjustable bands. The Original Bracelet has become a symbol of the brand’s commitment to fair trade and artisan empowerment.

Another popular item is the Wave Ring, a delicate and elegant piece of jewelry that captures the essence of the ocean. Made from sterling silver or rose gold, the Wave Ring is perfect for those who love minimalist, beach-inspired designs. It’s a best-seller that complements Pura Vida’s collection of beachy accessories.

Pura Vida Bracelets also offers the Charity Collection, a range of bracelets that support various causes and organizations. Each bracelet in this collection donates a portion of its proceeds to charities, including mental health awareness, environmental conservation, and animal rescue. This collection allows customers to make a positive impact while enjoying beautiful jewelry.

Fun Fact About Pura Vida Bracelets

A fun fact about Pura Vida Bracelets is that the brand has created over 800 jobs for artisans worldwide, providing sustainable income and improving the quality of life for communities in Costa Rica, El Salvador, India, and beyond.

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