Website analytics tools are essential software for direct-to-consumer (DTC) brands, offering insights into how visitors interact with their websites. These tools track and analyze various metrics such as page views, user behavior, traffic sources, and conversion rates. They provide data that helps in understanding user engagement, identifying trends, and spotting areas that need improvement.
For DTC brands, website analytics are crucial for making data-driven decisions. These tools enable brands to optimize their websites for better user experience and higher conversions. Understanding visitor behavior and preferences helps in tailoring content and marketing strategies to meet customer needs. This leads to improved website performance, increased customer satisfaction, and ultimately, higher sales.
To unlock the next level of growth, you need to fully understand your store’s performance. For that, you need a solid analytics setup. If you’re just starting out, checkout tools like Triple Whale and Lucky Orange - and if you’re already thriving and have an omnichannel presence - perhaps Daasity is right for you.
The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.
Littledata provides a seamless connection between your Shopify site, marketing channels, and Google Analytics to give you the most accurate view of your analytics & performance. It's used heavily by brands who have a mix of single-purchase items and subscriptions on their site.
Heatmap is designed to optimize the user experience for D2C brands through advanced heatmap analytics. It helps brands visualize user interactions on their websites, revealing patterns and insights to improve layout and functionality. Heatmap's robust tools for tracking clicks, scrolling, and user engagement ensure brands can make data-driven decisions to enhance their website's performance and user satisfaction.
Visually is the leading optimization and personalization platform for Shopify brands. With a unique, never-seen-before visual editor, Visually enables you to customize every page and component on your store, tailor personalized experiences to multiple audiences, and add product recommendations and upsells through continuous and robust A/B testing
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.
Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.
Lucky Orange is an analytics tool for eCommerce. The most popular features include automated recordings, heatmaps and conversion funnels. Lucky Orange will automatically create a recording of every visitor and segment recordings so you can see exactly why visitors are not converting.
FullStory tells you everything you need to know about your digital experience. Improve conversion rates by pinpointing where users struggle to move through your funnels and prioritizing your efforts based on severity of impact.
Everything you need to build a better D2C brand, business and tech stack.
