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Best Web Analytics Tools and Shopify Apps

Website analytics tools are essential software for direct-to-consumer (DTC) brands, offering insights into how visitors interact with their websites. These tools track and analyze various metrics such as page views, user behavior, traffic sources, and conversion rates. They provide data that helps in understanding user engagement, identifying trends, and spotting areas that need improvement.

For DTC brands, website analytics are crucial for making data-driven decisions. These tools enable brands to optimize their websites for better user experience and higher conversions. Understanding visitor behavior and preferences helps in tailoring content and marketing strategies to meet customer needs. This leads to improved website performance, increased customer satisfaction, and ultimately, higher sales.

Triple Whale
Triple Whale

The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.

Analytics
Analytics
used by
205
brands
Littledata
Littledata

Littledata provides a seamless connection between your Shopify site, marketing channels, and Google Analytics to give you the most accurate view of your analytics & performance. It's used heavily by brands who have a mix of single-purchase items and subscriptions on their site.

Data
Data
used by
71
brands
Twik
Twik

Twik is an analytics platform that translates data into action instantly, focusing on automating event tracking and user behavior analysis without manual setup. It offers solutions to personalize user experiences using AI, overcoming cookie deprecation and regulatory challenges, aiming to improve conversion rates and user engagement with minimal maintenance.

Analytics
Analytics
used by
3
brands
Hawke AI
Hawke AI

Hawke AI offers performance marketing teams incredible tools to understand, analyze and improve their marketing campaign performance across digital channels.

Analytics
Analytics
used by
1
brands
Cassandra
Cassandra

Cookie-less marketing Measurements for the privacy-centric world. Cassandra is the AI Marketing Mix Modeling & incrementality testing software for non-tech marketers

Analytics
Analytics
used by
0
brands
Hotjar
Hotjar

Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.

Optimization
Optimization
used by
590
brands
Amplitude
Amplitude

Amplitude is one of the most advanced product analytics platforms that helps teams convert, engage, and retain customers. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.

Analytics
Analytics
used by
357
brands
Mixpanel
Mixpanel

Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.

Analytics
Analytics
used by
250
brands
Northbeam
Northbeam

Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.

Analytics
Analytics
used by
192
brands
Lucky Orange
Lucky Orange

Lucky Orange is an analytics tool for eCommerce. The most popular features include automated recordings, heatmaps and conversion funnels. Lucky Orange will automatically create a recording of every visitor and segment recordings so you can see exactly why visitors are not converting.

Optimization
Optimization
used by
117
brands
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