Website analytics tools are essential software for direct-to-consumer (DTC) brands, offering insights into how visitors interact with their websites. These tools track and analyze various metrics such as page views, user behavior, traffic sources, and conversion rates. They provide data that helps in understanding user engagement, identifying trends, and spotting areas that need improvement.
For DTC brands, website analytics are crucial for making data-driven decisions. These tools enable brands to optimize their websites for better user experience and higher conversions. Understanding visitor behavior and preferences helps in tailoring content and marketing strategies to meet customer needs. This leads to improved website performance, increased customer satisfaction, and ultimately, higher sales.
To unlock the next level of growth, you need to fully understand your store’s performance. For that, you need a solid analytics setup. If you’re just starting out, checkout tools like Triple Whale and Lucky Orange - and if you’re already thriving and have an omnichannel presence - perhaps Daasity is right for you.
Create ultra-customizable landing pages published directly to Shopify, purpose-built for high-growth e-commerce teams. Replo combines powerful design flexibility with top-tier speed, ensuring your Shopify store stays optimized. Maintain brand consistency at scale with saved sections and design systems, while integrated analytics and A/B testing let you track and optimize—all without a developer.
The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.
ThoughtMetric is a marketing attribution platform built specifically for e-commerce. Marketers use ThoughtMetric to track marketing performance across all channels and make data driven decisions to scale revenue.
Heatmap is designed to optimize the user experience for D2C brands through advanced heatmap analytics. It helps brands visualize user interactions on their websites, revealing patterns and insights to improve layout and functionality. Heatmap's robust tools for tracking clicks, scrolling, and user engagement ensure brands can make data-driven decisions to enhance their website's performance and user satisfaction.
Littledata provides a seamless connection between your Shopify site, marketing channels, and Google Analytics to give you the most accurate view of your analytics & performance. It's used heavily by brands who have a mix of single-purchase items and subscriptions on their site.
NestAds is marketing attribution software exclusively built for Shopify merchants of all sizes. By centralizing all marketing data into one multi-level dashboard, NestAds helps you easily identify top-performing customer touchpoints to allocate budget effectively and maximize your return on investment.
Accurately track FaceBook, TikTik, Google, Taboola, partner campaigns, and affiliates. Get real-time cost updates and revenue attribution up to ad level. If your channels generate clicks - RedTrack.io can track and measure them. RedTrack is a privacy- friendly, ad-block resistant productivity tool with which customers own the data, not only the reports.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.
Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.
Lucky Orange is an analytics tool for eCommerce. The most popular features include automated recordings, heatmaps and conversion funnels. Lucky Orange will automatically create a recording of every visitor and segment recordings so you can see exactly why visitors are not converting.
FullStory tells you everything you need to know about your digital experience. Improve conversion rates by pinpointing where users struggle to move through your funnels and prioritizing your efforts based on severity of impact.
Amplitude is one of the most advanced product analytics platforms that helps teams convert, engage, and retain customers. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.
Crazy Egg provides tools to record and analyze user behavior to improve your website. The heatmaps, scrollmaps, and other visual reports will show you exactly how your customers responding to elements on your site.
Heap is an analytics tool that automatically captures all user data on your site. A single snippet grabs every click, swipe, tap and pageview. Heap lets you learn everything about your customers: Who they are, what they do on your site and what actions correlate with conversion & retention.
Matomo is a Google Analytics alternative that protects your data and your customers' privacy without asking for consent. Matomo helps you get more accurate data, less annoyed customers seeing consent screens, and ultimately more sales.
Peel is a retention analytics platform that provides the insights to grow and nurture your customers. Peel upgrades your analytics with a full suite of automated DTC metrics. In a single click, you can view your LTV, AOV, measure your ROI, and get RFM analysis, Cohort Analysis for both Revenue and Retention. Daily Reports via Slack & Email keep your team up to date on what metrics are trending in your data. Get deeper insights on customer behavior, product purchasing patterns, subscriptions, and dozens of filters that allow you to segment your data and build Audiences for better marketing & measurement.
Business intelligence, built for ecommerce. Connect, transform and visualize all your data in one place. Get powerful insights to grow your business through intuitive dashboards, automated reports and more.
Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.
Record all your website visitors' sessions. Get heatmaps for all your pages generated automatically. Filter your data any way you want to find exactly what you are looking for. And find your website problems quickly with a friction score.
Analyze user behavior in ways never possible before. Smartlook records users on websites and in mobile apps. With features that allow you to find useful information across thousands of recordings in no time.
Visually is the leading optimization and personalization platform for Shopify brands. With a unique, never-seen-before visual editor, Visually enables you to customize every page and component on your store, tailor personalized experiences to multiple audiences, and add product recommendations and upsells through continuous and robust A/B testing
Ever wonder why so many of your website visitors don't actually convert? Better Replay takes the guesswork out with live session recordings of each visitor on your store. This means a quick and easy way to see what visitors are looking at and how long they're onsite.
Twik is an analytics platform that translates data into action instantly, focusing on automating event tracking and user behavior analysis without manual setup. It offers solutions to personalize user experiences using AI, overcoming cookie deprecation and regulatory challenges, aiming to improve conversion rates and user engagement with minimal maintenance.
WorkMagic helps brands measure their marketing channels' incrementality and build an incrementality-based attribution model. In addition, WorkMagic provides real-time dashboards for brands to optimize marketing campaigns and increase your marketing efficiency.
Norby is an AI data analyst for Shopify brands that helps you see your business clearly. Simply connect your sales, revenue, and marketing platforms to put Norby to work answering your questions, building reports, and offering recommendations and insights. Get AI-powered daily, weekly, and monthly email reports from Norby with detailed results, insights, and recommendations for your team. Chat with Norby on the web or in Slack to get real-time answers about your marketing, product, and sales performance and so much more.
Trafficly Counter tracks and displays the number of visitors and sales on your Shopify store in real-time. Showcase your store’s popularity and create a sense of urgency to encourage more purchases. Increase customer trust and drive sales with Trafficly Counter’s transparent and dynamic visitor and sales tracking.
Everything you need to build a better D2C brand, business and tech stack.
