Haute Hijab makes high-quality, innovative, beautiful hijabs and hijab accessories. From performance hijabs to sustainable innovations, Haute Hijab is always innovating and fusing design, style, and technology to create the perfect hijabs for every occasion in a Muslim woman’s life.
Naturally derived and plant-based face & body care products for men, that deliver exceptional performance.
Hair extensions that match and embody the true diversity of black women's hair textures.
Crown Affair sells high quality haircare rooted in ritual. The products are made using clean ingredients and effective formulations and the hair tools are beautifully handmade.
Jupiter set out to make the most beautiful and effective products for your scalp and hair, not only by using the best, most luxe ingredients, but by changing mindset and the conversation entirely — channeling energy into positivity.
ANSWR is a modern beauty brand offering salon-quality hair smoothing treatments and tools for at-home use. Their bestselling keratin kit delivers frizz-free, glossy hair without harsh chemicals or expensive appointments. ANSWR empowers effortless hair care with clean, effective solutions.
OUAI transforms your hair, body and lifestyle routines. Its award-winning products and signature scents created by celebrity stylist Jen Atkin.
Olaplex is a revolutionary haircare brand that repairs and strengthens hair on a molecular level. Founded in 2014, Olaplex quickly became a global sensation with its patented bond-building technology that seeks out broken bonds in hair caused by chemical, heat, and mechanical damage. The brand offers a range of salon-quality treatments that are accessible for at-home use, including the popular No.3 Hair Perfector, No.8 Bond Intense Moisture Mask, and No.7 Bonding Oil.
Matsu Professional is a premium haircare brand offering salon-grade products that combine advanced technology with botanical ingredients. Designed for performance and nourishment, Matsu’s formulas support healthy, vibrant hair with every use.
Direct-to-consumer (D2C/DTC) hair care brands are innovative companies that sell hair care products directly to customers through online platforms, bypassing traditional retail intermediaries. This model enables brands to offer personalized experiences, detailed product information, and tailored recommendations. D2C hair care companies often focus on unique selling propositions like natural ingredients, custom formulations, and eco-friendly packaging.
They leverage social media, influencer partnerships, and digital marketing to engage with their audience, providing a more intimate and interactive shopping experience. Brands like Function of Beauty, Prose, and Ouai have become leaders in this space, celebrated for their commitment to customization, quality, and customer satisfaction.
Among the standout D2C hair care brands, Function of Beauty, Prose, and Ouai distinguish themselves through their innovative approaches and high customer satisfaction. Function of Beauty offers fully customizable shampoo and conditioner sets based on an individual's hair type, goals, and preferences, making each product as unique as the customer themselves. Prose takes customization a step further by incorporating lifestyle and environmental factors into its bespoke formulations.
Ouai, founded by celebrity hairstylist Jen Atkin, marries luxurious, efficacious products with a chic, minimalist aesthetic, appealing to those looking for both performance and style. These brands excel by not only meeting the diverse needs of their customers but also by fostering a sense of community and belonging through their products.
The D2C hair care category is currently experiencing several dynamic trends. Personalization continues to be a significant driver, with brands offering increasingly sophisticated customization options to cater to individual hair care needs and preferences.
Sustainability is another key trend, as consumers demand eco-friendly packaging, natural ingredients, and cruelty-free practices. Additionally, the integration of technology for enhanced customer experiences, such as virtual consultations and hair analysis tools, is on the rise. These trends reflect a growing consumer desire for products that are not only effective and tailored to their specific needs but also align with their values and lifestyle choices.
Everything you need to build a better D2C brand, business and tech stack.
