Best Hair Care Brands

Dr. Squatch
Dr. Squatch

Dr. Squatch is raising the bar for the men’s grooming industry by providing healthy, natural products like colognes, bear oils, soap, hair kits, and more.

KEY TOOLS & APPS USED
Every Man Jack
Every Man Jack

Naturally derived and plant-based face & body care products for men, that deliver exceptional performance.

Act + Acre
Act + Acre

Act + Acre is a modern hair wellness brand that encourages you to 'treat your hair like you treat your skin. They are committed to creating products with the long-term health of your scalp and in turn, your hair, in mind.

KEY TOOLS & APPS USED
Bushbalm
Bushbalm

Bushbalm creates products for ingrown hairs, razor burn, dark spots and hyperpigmentation.

Kitsch
Kitsch

Kitsch designs and sells revolutionary hair and beauty products.

KEY TOOLS & APPS USED
OUAI
OUAI

OUAI transforms your hair, body and lifestyle routines. Its award-winning products and signature scents created by celebrity stylist Jen Atkin.

KEY TOOLS & APPS USED
Overtone
Overtone

Overtone makes conditioner that colors your hair. Simple, right? Wash in bold color right from your shower in less than 15 minutes.

Freebird
Freebird

The ultimate tools for men wanting to look their best.

KEY TOOLS & APPS USED
Fur
Fur

Wherever you fall on the spectrum of bare to full, Fur make clean products that hydrate skin, soften hair, and eradicate ingrowns from head to toe.

KEY TOOLS & APPS USED
Haute Hijab
Haute Hijab

Haute Hijab makes high-quality, innovative, beautiful hijabs and hijab accessories. From performance hijabs to sustainable innovations, Haute Hijab is always innovating and fusing design, style, and technology to create the perfect hijabs for every occasion in a Muslim woman’s life.

KEY TOOLS & APPS USED
Hair Care
Prose
Prose sells custom haircare products. Prose believes everyone deserves extraordinary care and that making things custom is the only way to give everyone their best individual results.
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What Are Direct-To-Consumer (D2C/DTC) Hair Care Brands?

Direct-to-consumer (D2C/DTC) hair care brands are innovative companies that sell hair care products directly to customers through online platforms, bypassing traditional retail intermediaries. This model enables brands to offer personalized experiences, detailed product information, and tailored recommendations. D2C hair care companies often focus on unique selling propositions like natural ingredients, custom formulations, and eco-friendly packaging.

They leverage social media, influencer partnerships, and digital marketing to engage with their audience, providing a more intimate and interactive shopping experience. Brands like Function of Beauty, Prose, and Ouai have become leaders in this space, celebrated for their commitment to customization, quality, and customer satisfaction.

What Are The Best Direct-To-Consumer Hair Care Brands?

Among the standout D2C hair care brands, Function of Beauty, Prose, and Ouai distinguish themselves through their innovative approaches and high customer satisfaction. Function of Beauty offers fully customizable shampoo and conditioner sets based on an individual's hair type, goals, and preferences, making each product as unique as the customer themselves. Prose takes customization a step further by incorporating lifestyle and environmental factors into its bespoke formulations.

Ouai, founded by celebrity hairstylist Jen Atkin, marries luxurious, efficacious products with a chic, minimalist aesthetic, appealing to those looking for both performance and style. These brands excel by not only meeting the diverse needs of their customers but also by fostering a sense of community and belonging through their products.

What Are Current Trends In The Direct-To-Consumer Hair Care Category?

The D2C hair care category is currently experiencing several dynamic trends. Personalization continues to be a significant driver, with brands offering increasingly sophisticated customization options to cater to individual hair care needs and preferences.

Sustainability is another key trend, as consumers demand eco-friendly packaging, natural ingredients, and cruelty-free practices. Additionally, the integration of technology for enhanced customer experiences, such as virtual consultations and hair analysis tools, is on the rise. These trends reflect a growing consumer desire for products that are not only effective and tailored to their specific needs but also align with their values and lifestyle choices.