ANSWR is a modern beauty brand offering salon-quality hair smoothing treatments and tools for at-home use. Their bestselling keratin kit delivers frizz-free, glossy hair without harsh chemicals or expensive appointments. ANSWR empowers effortless hair care with clean, effective solutions.
The Hair Lab by Strands offers personalized hair care powered by science and guided by your unique hair biology. Through at-home testing and AI-driven analysis, it creates custom shampoo and conditioner formulas tailored to your scalp and strand needs. It’s hair care that’s smart, simple, and made just for you.
Remilia Hair delivers salon-worthy results with innovative, travel-friendly hair treatments designed to repair, hydrate, and strengthen. Best known for its Cosmo Capsules—pre-dosed, mess-free hair serum pods—Remilia blends science-backed ingredients like keratin and silk protein to transform dry, damaged hair into soft, shiny strands. Beauty meets simplicity with every capsule.
The Grip Comb™ is a patent-pending, innovative styling tool designed by entrepreneur Sade, aiming to elevate the at-home silk press experience. This lightweight, double-coated carbon fiber attachment is built to withstand high heat, providing durability and comfort while allowing users to achieve smooth, straight hair effortlessly without burnt fingers. Launched in 2023, The Grip Comb™ reflects Sade’s dedication to creating practical solutions for common beauty challenges, making salon-quality results more accessible for users.
Scalpcare products that include a powerful + restorative scrub which supports a healthy growth mindset from your head to your heart.
Prose sells custom haircare products. Prose believes everyone deserves extraordinary care and that making things custom is the only way to give everyone their best individual results.
Olaplex is a revolutionary haircare brand that repairs and strengthens hair on a molecular level. Founded in 2014, Olaplex quickly became a global sensation with its patented bond-building technology that seeks out broken bonds in hair caused by chemical, heat, and mechanical damage. The brand offers a range of salon-quality treatments that are accessible for at-home use, including the popular No.3 Hair Perfector, No.8 Bond Intense Moisture Mask, and No.7 Bonding Oil.
Moroccanoil is a global leader in argan oil-infused beauty products, offering a comprehensive range of hair and body care solutions. Their products are designed to nourish, rejuvenate, and enhance the beauty of hair and skin, leveraging the natural benefits of argan oil to deliver superior results and a luxurious user experience.
Direct-to-consumer (D2C/DTC) hair care brands are innovative companies that sell hair care products directly to customers through online platforms, bypassing traditional retail intermediaries. This model enables brands to offer personalized experiences, detailed product information, and tailored recommendations. D2C hair care companies often focus on unique selling propositions like natural ingredients, custom formulations, and eco-friendly packaging.
They leverage social media, influencer partnerships, and digital marketing to engage with their audience, providing a more intimate and interactive shopping experience. Brands like Function of Beauty, Prose, and Ouai have become leaders in this space, celebrated for their commitment to customization, quality, and customer satisfaction.
Among the standout D2C hair care brands, Function of Beauty, Prose, and Ouai distinguish themselves through their innovative approaches and high customer satisfaction. Function of Beauty offers fully customizable shampoo and conditioner sets based on an individual's hair type, goals, and preferences, making each product as unique as the customer themselves. Prose takes customization a step further by incorporating lifestyle and environmental factors into its bespoke formulations.
Ouai, founded by celebrity hairstylist Jen Atkin, marries luxurious, efficacious products with a chic, minimalist aesthetic, appealing to those looking for both performance and style. These brands excel by not only meeting the diverse needs of their customers but also by fostering a sense of community and belonging through their products.
The D2C hair care category is currently experiencing several dynamic trends. Personalization continues to be a significant driver, with brands offering increasingly sophisticated customization options to cater to individual hair care needs and preferences.
Sustainability is another key trend, as consumers demand eco-friendly packaging, natural ingredients, and cruelty-free practices. Additionally, the integration of technology for enhanced customer experiences, such as virtual consultations and hair analysis tools, is on the rise. These trends reflect a growing consumer desire for products that are not only effective and tailored to their specific needs but also align with their values and lifestyle choices.
Everything you need to build a better D2C brand, business and tech stack.
