route

What is Route?

Route helps brands engage with their customers—even after the package has left the warehouse. The tool offers solutions that let customers track their shipment, protect their purchases, and have overall peace of mind when shopping at your brand.

Route Track

Forget random texts from UPS and hunting your neighbors’ doorsteps. Route Track lets you offer your customers a branded portal to track their orders online, with push notifications, or through email and SMS messages.

Route users check the status of their shipment 8 to 10 times, use this to draw them back to your site and extend lifetime value. Reduce your customer support costs with 75% fewer tickets and let Route’s technology work its magic.

Route Protect

Route’s package protection allows customers to protect any order, so your shipping losses are minimized and your profits are boosted. Route Protection has covered $12 billion in merchandise, resulting in 95% customer satisfaction and 6% less cart abandonment. Customers can also troubleshoot issues themselves with Route’s self-service portal.

Carbon Neutral

Route helps your shipping operation go green. Route will automatically calculate and offset the carbon emissions a delivery has, so you can build trust with your customers while protecting the planet. Regardless of your plan, every Route-protected package is 100% carbon neutral.

Who uses Route at a brand?

Route is primarily designed to help operations and customer support teams. Because Route lets customers manage their shipment on their own, this reduces the burden of service agents on your team. Operations and warehouse teams will also appreciate the peace of mind that comes from knowing that Route-protected packages aren’t going to cause the business expensive losses.

Opinion: Is Route worth it?

Route offers multiple plans, and the lowest tier doesn’t cost brands anything. If you don’t value the branded tracking experience then you can go with the Basic plan, which is $0 per month for brands (customers just have to pay for Route protection if they want an insured package) and is a no-brainer for most brands. If you’d like the benefits of a custom tracking platform that can re-engage shoppers back to your website, the Pro plan starts at $349 per month and could be effective in increasing your revenue and retention.

Book a demo with the Route team to understand the option that’s best for your brand.

FAQs

What is Route Protect?
Route Protect is a package protection solution that allows customers to insure their orders against loss, theft, or damage. It has covered over $12 billion in merchandise and delivers 95% customer satisfaction—all while reducing cart abandonment by 6%.

How does Route reduce customer support tickets?
By giving shoppers real-time tracking updates and self-service tools to troubleshoot delivery issues, Route helps brands reduce up to 75% of “Where is my order?” tickets.

Does Route help with sustainability?
Yes, Route automatically calculates and offsets carbon emissions for deliveries. Every protected package is 100% carbon neutral, helping brands demonstrate their commitment to sustainable shipping.

Is the Route app free for customers?
Yes, the Route app is free for consumers. Package protection pricing varies based on factors like seasonality, product category, and shipping history.

Who on a brand’s team uses Route?
Route is typically used by operations and customer support teams. It reduces support workload by empowering customers to self-manage shipments and protects the business from costly shipping losses.

Is Route worth it for most brands?
The Basic plan costs brands nothing, making it an easy win for reducing support tickets and improving post-purchase experiences. Brands wanting deeper engagement through custom tracking and re-engagement opportunities often find the Pro plan valuable for increasing retention and revenue.