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Behave is a low-sugar candy brand that actually tastes like candy. They partner with chefs, not food scientists to bring you unexpected flavors in a perfect gummy package.

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Behave

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Behave

Behave is a low-sugar candy brand that actually tastes like candy. They partner with chefs, not food scientists to bring you unexpected flavors in a perfect gummy package.
Learn More

Learn More About Behave

What Is BEHAVE?

BEHAVE is a candy brand that offers low-sugar, high-fiber gummies designed for health-conscious consumers who still want to indulge their sweet tooth. The brand is committed to providing delicious treats that don’t compromise on taste or nutritional value, making it easier to enjoy candy without the guilt.

BEHAVE’s Hero Products

BEHAVE’s Sour Gummy Bears are a customer favorite, offering the classic gummy bear experience with a tangy twist, but without the high sugar content found in traditional candies. The brand also offers Sweet Gummy Bears, which cater to those who prefer a more classic flavor profile. Both products are made with natural ingredients and contain significantly less sugar than standard gummies, making them a popular choice for those seeking a healthier alternative.

Founder of BEHAVE

BEHAVE was founded by Mayssa Chehata, who created the brand out of a desire to offer a better candy option for health-conscious consumers. With a background in food and beverage marketing, Mayssa was able to leverage her expertise to develop a product that balances taste with nutritional value.

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