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Affiliate Marketing
Affiliate marketing tools are platforms that facilitate the management and tracking of affiliate programs for direct-to-consumer (DTC) brands. These tools help brands partner with affiliates - individuals or other companies - to promote their products in exchange for a commission on sales generated through affiliate links. Key functionalities include affiliate recruitment, link tracking, commission management, and performance analytics.
Here are the best affiliate marketing tools money can buy. You’ll notice there are many different approaches to affiliate marketing. Some are gated experiences (by invite only) such as Refersion (used by Haus Labs) and others are completely automated like Social Snowball (used by Javy).
Checkmate is leveraging AI to solve two of the biggest challenges facing brands today: Identifying high-intent shoppers and personalized retargeting at scale. Most brands can’t reach 95% of their site visitors due to cookie expiration and identity loss. Checkmate solves this by helping brands supercharge their targeting through enriched CRM data and AI-driven campaigns, delivered across their owned channels (email, SMS, push) or via Checkmate’s high-converting consumer surfaces (app, extension, SMS, and more).
Squaredance is the leading affiliate marketing platform that connects direct-to-consumer brands with partners such as media buyers, publishers, and influencers on a pay-for-performance model. Squaredance helps small and medium sized brands unlock the affiliate marketing channel and drive profitable volume and new customer acquisition.
Affiliate marketing made frictionless. Social Snowball makes it easy to build, launch, and automate your word-of-mouth marketing programs. Whether you want to turn your customers into revenue-generating affiliates or launch a TikTok influencer program, Social Snowball is the control center that lets you configure programs, track referral sales, send commission rewards, and automate it all.
SARAL is a simple influencer marketing platform for DTC brands. You can find untapped influencers, automate reach outs, ship free products, generate tracking links/codes, and do everything else from tracking performance to payments. Their mission is to be the world’s first “InfluencerOS” i.e. the one-stop-shop for all kinds of influencer campaigns. As of today, brands are running campaigns ranging from seeding, gifting, UGC, traditional paid deals, and ambassador programs.
Refersion is an affiliate tracking platform that manages your influencers and affiliates. It integrates with major eCommerce platforms and provides you with a place to bring on affiliates, create different offers, calculate commissions, and track how much an affiliate needs to be paid.