Asset is a DTC butt wellness brand. We're taking the taboo out of taking care of your butt and developing a line of daily products designed for optimal butt health, hygiene, and assthetics®.
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ASSET is a direct-to-consumer wellness brand on a mission to normalize and elevate butt care. By offering daily products that support hygiene, health, and aesthetics—what the brand proudly calls "assthetics®"—ASSET helps people feel more confident, clean, and empowered in their self-care routines.
Each ASSET product is developed with dermatologists and wellness experts to ensure safe, effective formulations. From gentle cleansers to exfoliating treatments and moisturizers, the brand focuses on optimizing skin health in one of the most overlooked areas of the body.
ASSET’s formulations feature clean, skin-friendly ingredients free from harsh chemicals, sulfates, and parabens. Designed for all body types and skin tones, the products are inclusive, cruelty-free, and tailored to meet a wide range of personal care needs.
ASSET is unapologetically bold about butt care. By removing stigma and infusing self-care with humor, the brand creates a space where talking about—and taking care of—your butt becomes as normal as brushing your teeth.
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