Bath & Body
Best D2C Brands
One of the most lucrative categories in eCommerce. It’s also partly why it’s one of the fiercest, competition-wise. Native’s paved the way for DTC success all the way to exit with deodorants. But newcomers like Soft Services are always around the corner to breathe new air into the space. And you can always take notes from the giants in the space such as Aesop.