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OUAI transforms your hair, body and lifestyle routines. Its award-winning products and signature scents created by celebrity stylist Jen Atkin.

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OUAI

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OUAI

OUAI transforms your hair, body and lifestyle routines. Its award-winning products and signature scents created by celebrity stylist Jen Atkin.
Learn More

Learn More About OUAI

What Is Ouai?

Ouai is a direct-to-consumer hair care brand that offers a range of high-quality products designed to simplify hair care routines. Founded by celebrity hairstylist Jen Atkin in 2016, Ouai focuses on creating effective and easy-to-use hair care solutions that deliver salon-worthy results. The brand’s mission is to make hair care simple, accessible, and enjoyable for everyone.

Ouai’s Hero Products

One of Ouai’s standout products is the Wave Spray, a lightweight mist that adds texture and volume to hair, creating effortless beachy waves. This spray is formulated with rice protein to enhance hair’s natural wave pattern and provides a flexible hold without the crunch.

Another popular item is the Detox Shampoo, which deeply cleanses and removes buildup from the scalp and hair. This shampoo is infused with apple cider vinegar and keratin, leaving hair feeling refreshed and revitalized. It’s perfect for those who want a thorough cleanse without stripping natural oils.

Ouai also offers the Leave-In Conditioner, a multitasking product that detangles, hydrates, and protects hair from heat damage. This conditioner is lightweight and suitable for all hair types, making it a versatile addition to any hair care routine.

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