D2C Brands
In the bathroom category: You have to get creative as an online direct-to-consumer business. It’s not easy to stand out from the options available in retail stores. Your benefits, performance, brand, price etc all need to be positioned perfectly. Tushy does this well with toilet paper. Dude Products also tapped into a consumer mindset very well. And finally Bruush in the toothbrush category is also one to look at.