Best Bathroom Brands

In the bathroom category: You have to get creative as an online direct-to-consumer business. It’s not easy to stand out from the options available in retail stores. Your benefits, performance, brand, price etc all need to be positioned perfectly. Tushy does this well with toilet paper. Dude Products also tapped into a consumer mindset very well. And finally Bruush in the toothbrush category is also one to look at.

Tushy

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Meet TUSHY! A bidet attachment and instant life upgrade that installs in just minutes with no extra electricity or plumbing

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Sand Cloud

Beach lifestyle brand Sand Cloud makes sustainable products and donates a portion of all sales to marine conservation charities. Sand Cloud is best known for its Turkish Towel

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Supply

Supply reimagined the vintage safety razor and rebuilt it from the ground up. The result is a razor that's intuitive, easy to use, and built to last.

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Who Gives a Crap

Who Gives A Crap offers environmentally friendly toilet paper, paper towels, and tissues made from sustainable materials like bamboo and recycled paper. They are committed to social impact, donating 50% of their profits to build toilets and improve sanitation in developing countries, blending eco-conscious products with a mission to support global health and hygiene.

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OUAI

OUAI transforms your hair, body and lifestyle routines. Its award-winning products and signature scents created by celebrity stylist Jen Atkin.

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Reel Paper

Reel Paper is a leading D2C brand in sustainable toilet paper and household essentials. Committed to eco-friendly practices, Reel Paper offers bamboo toilet paper that is soft, strong, and biodegradable. With a focus on sustainability, each purchase helps plant trees and reduce carbon emissions. Reel Paper's subscription service ensures a convenient and hassle-free experience for customers, with customizable delivery schedules. By choosing Reel Paper, consumers not only prioritize environmental conservation but also enjoy high-quality products that make a positive impact. Through its innovative approach to sustainable living, Reel Paper is redefining the way consumers think about everyday essentials.

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Reel

Reel is 100% bamboo toilet paper that's tree-free.

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superzero

superzero is a high performance, zero waste haircare product line. Its shampoo bars strengthen and nourish hair and are plant-based, vegan, silicone-free, sulfate-free, palm-free, and free of plastic and microplastic, and 100% soap free.

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Jude

Jude is the bladder care company that is smashing taboos and making products like pads, liners, and supplements made with pumpkin seed extract and soygerm extract to help strengthen the bladder.

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Table of contents

What Are Direct-To-Consumer (D2C/DTC) Bathroom Brands?

Direct-to-consumer (D2C or DTC) bathroom brands are cutting-edge companies that sell bathroom fixtures, accessories, and toiletries directly to customers via online platforms.

This business model sidesteps traditional retail channels, enabling these brands to offer high-quality products at more affordable prices. Innovators like Tushy, for bathroom bidets, and Bathing Culture, for sustainable bath products, have redefined bathroom essentials by focusing on eco-friendliness, design innovation, and user experience. By leveraging direct sales, these brands cultivate closer relationships with their customers, providing personalized service and utilizing feedback to swiftly adapt and innovate their product lines.

What Are The Best Direct-To-Consumer Bathroom Brands?

Among the leaders in the D2C bathroom space, Tushy stands out for its environmentally friendly bidet attachments that promote hygiene and sustainability. Bathing Culture is renowned for its organic, biodegradable body products, housed in refillable packaging. Another notable brand, Parachute, offers premium quality towels and bathrobes that combine luxury with eco-conscious manufacturing practices.

These brands excel not only in product quality but also in their commitment to sustainability and customer satisfaction. They have successfully created niche markets for themselves by addressing specific consumer needs and preferences, setting new standards in the bathroom products industry.

What Are Current Trends In The Direct-To-Consumer Bathroom Category?

The D2C bathroom category is witnessing several dynamic trends, with sustainability leading the charge. Consumers are increasingly drawn to products that are eco-friendly and sustainably sourced, driving brands to innovate with materials and manufacturing processes. There's a growing demand for smart bathroom technologies, such as water-saving fixtures and automated hygiene products, reflecting a broader trend towards home automation and efficiency.

Personalization is another key trend, with brands offering customized products and experiences to meet individual preferences. Moreover, the rise of minimalist, design-forward aesthetics is influencing product design, emphasizing functionality and simplicity. These trends showcase a sector that's rapidly evolving, driven by consumer values and technological advancements, shaping the future of bathroom products and experiences.