What is Postscript?

Postscript is a powerful SMS marketing platform designed specifically for Shopify brands, offering a range of tools that help businesses grow their subscriber lists, create personalized messaging, and increase revenue through SMS. With Postscript, brands can build deeper connections with their customers, providing a more personalized, conversational approach to marketing that consistently drives sales and customer retention.

What Does Postscript Solve for Brands?

Postscript helps Shopify brands turn SMS into their top revenue-generating channel by providing highly targeted messaging, advanced segmentation, and real-time conversations with customers. It addresses key pain points such as customer engagement, retention, and data-driven marketing, all while ensuring compliance with regulatory standards. With easy integration into the Shopify ecosystem, Postscript makes it simple for brands to launch and scale their SMS strategies, generating more revenue while reducing the complexity of managing multiple channels.

SMS Marketing

Postscript’s SMS marketing features are built for Shopify brands looking to increase customer engagement and sales. It allows brands to:

• Send personalized messages to segmented groups of customers.
• Use AI-powered tools to optimize message content and timing.
• Automate campaigns for key moments, such as abandoned cart reminders, order updates, and promotional offers.

Advanced Segmentation

Postscript offers deep segmentation capabilities, allowing brands to tailor their SMS campaigns to specific customer groups based on behaviors, preferences, and purchase history. Brands can create custom segments using over 65 event triggers, 45 segmentation filters, and SKU-level data. This ensures that messages are relevant to the recipient, driving higher engagement and conversion rates.

Two-Way Messaging

Postscript enables conversational SMS, allowing brands to engage in real-time, two-way conversations with their customers. This feature enhances customer relationships and provides personalized support, leading to improved customer satisfaction and increased sales. Postscript's conversation tools include sentiment analysis and automated responses to help prioritize and manage customer inquiries.

Compliance and Deliverability

Postscript takes compliance seriously, providing built-in safeguards to ensure that all messages adhere to industry regulations like TCPA. It also offers best-in-class deliverability rates, with partnerships that ensure messages are sent quickly and reliably, even during peak times like Black Friday/Cyber Monday.

Reporting and Analytics

Postscript’s analytics dashboards give brands the insights they need to optimize their SMS campaigns. Brands can track key performance metrics, such as subscriber growth, revenue attributed to SMS, and message engagement rates. Detailed reporting allows businesses to make data-driven decisions and improve the effectiveness of their SMS marketing efforts.

FAQs

How does Postscript help grow SMS subscriber lists?‍

Postscript provides multiple list growth tools, including pop-ups, checkout collection, QR codes, and custom opt-in landing pages, helping brands build compliant and engaged SMS subscriber lists quickly.

Is Postscript compliant with SMS regulations?‍

Yes, Postscript is built with compliance in mind. It automatically includes required legal language in opt-in forms and pop-ups and stays updated on regulatory changes to keep brands compliant.

Can Postscript integrate with other Shopify apps?‍

Yes, Postscript integrates seamlessly with popular apps like Klaviyo, Gorgias, and Recharge, allowing brands to synchronize their data and create more personalized SMS campaigns.