JOI couldn’t find a great tasting almond milk on the market. So they fixed it and reinvented the way plant milk is made and packaged.
Visit WebsiteThe Starters is the go-to platform for e-commerce brands to find elite freelance marketers, creatives, and technologists. Hundreds of brands like Graza, Jones Road Beauty, and Momentus trust The Starters to quickly & easily source pre-vetted fractional talent with zero commissions, rate markups, or recruiting fees.
Add Joi is a direct-to-consumer wellness brand that offers a range of plant-based, nutrient-dense products designed to support a healthy lifestyle. Founded with a focus on simplicity and quality, Add Joi aims to provide clean, convenient, and delicious nutrition options that fit into busy, modern lives. The brand’s mission is to make healthy living easier and more enjoyable by offering products that nourish the body and mind.
One of Add Joi’s standout products is the Almond Base, a versatile, plant-based paste that can be blended with water to create fresh, homemade almond milk. Made from just one ingredient—California almonds—this base is free from additives and preservatives, ensuring a pure and natural product. The Almond Base can also be used in smoothies, baking, and cooking, making it a versatile addition to any kitchen.
Another popular item is the Cashew Base, which offers the same convenience and purity as the Almond Base but with a creamy, rich flavor. This cashew paste can be blended with water to make cashew milk or used as a dairy-free alternative in recipes. The simplicity and quality of the Cashew Base make it a favorite among those looking for clean, plant-based options.
Add Joi also offers the Oat Base, a gluten-free, plant-based paste made from whole grain oats. This base can be blended with water to create oat milk or used in a variety of recipes to add a creamy texture and nutritional boost. The Oat Base is an excellent source of fiber and nutrients, making it a healthy and convenient choice for plant-based nutrition.
A fun fact about Add Joi is that the brand’s name is derived from the concept of adding joy to everyday life through healthy and delicious nutrition. This philosophy is reflected in their commitment to creating high-quality, plant-based products that support overall wellness and make healthy living more accessible and enjoyable.