Lead capture and pop-up tools are digital solutions designed to enhance lead generation strategies for direct-to-consumer (DTC) brands. These tools create engaging pop-ups, forms, and landing pages on websites to capture visitor information, like email addresses. Features typically include customizable design templates, targeting and triggering options based on user behavior, and integration with email marketing or CRM platforms.
For DTC brands, these tools are essential in building their customer base and nurturing potential leads. By effectively capturing visitor information, brands can develop direct marketing campaigns, foster customer relationships, and ultimately drive sales. These tools are particularly effective in converting website traffic into tangible leads, leveraging various strategies such as special offers, newsletter subscriptions, or exclusive content access to entice user engagement.
Popular tools in this category include OptinMonster and Sumo. OptinMonster is favored for its advanced targeting and segmentation capabilities, allowing brands to display personalized messages at the right time. Sumo is known for its ease of use and wide range of features, including a variety of pop-up types and analytics tools. Both are highly regarded for their effectiveness in increasing lead capture rates, making them valuable assets for DTC brands looking to enhance their digital marketing and lead generation efforts.
Capturing leads is pretty critical in a D2C funnel - and sometimes, the tools you get out of the box from Shopify or Klaviyo just don’t quite cut it. That’s why there are businesses like Privy and Wisepops to support you in launching the perfect email capture efforts.
The Snapchat Ads platform connects businesses with a vast and diverse audience, reaching 900 million monthly active users globally. It effectively targets younger demographics, with 75% of 13 to 34-year-olds in 25 countries actively using Snapchat. The platform utilizes innovative ad formats and advanced targeting to engage this key demographic, maximizing advertisers' impact and reach.
Convert stockouts into sales with Preorders & Back in stock alerts powered by STOQ. With one platform, add customers to restock waitlists and instantly convert them into sales when you restock - or skip the wait and fuel new inventory purchase orders with preorders today. Trusted & loved by 17,000+ merchants, Built For Shopify and new platform updates released every week.
Privy is one of the leading ecommerce marketing automation platforms that helps D2C brands grow their sales and contact lists, improve their customer shopping experience and automate key aspects of their marketing efforts.
ViralSweep helps D2C brands drive customer engagement through effective sweepstakes, contests, and giveaways. The app enables brands to build, run, and manage promotional campaigns that drive traffic and increase brand visibility. With its robust analytics and seamless integration, ViralSweep ensures campaigns are impactful and easy to manage.
Don’t lose sales when your inventory runs out. Back in Stock makes it easy for customers to sign up for a Back in Stock alert (Email or SMS Text Message). When you restock products the waiting customers are alerted instantly to bring them back to your store and complete the purchase.
WisePops allows you to display a message to any segment of your visitors without any dev needed. Choose which popup you want to use (landing page take-over, exit intent, scroll based popup, etc) then choose the segment you want to show your popup to and track conversions inside the app.
POWR brings you a full library of tools to help your store grow. They have a library of over 50 different tools to meet every business need, from forms, countdown timers, banner sliders, photo galleries, FAQs, payment buttons and more.
Justuno is an on-site Conversation Rate Optimization Data Platform that converts more of your visitors into leads and sales leveraging 1st party data. Justuno allows merchants to create and serve a highly-targeted personalized experience leveraging pop-ups, banners, in-line displays, intelligent product upsells, cross-sells, and product recommendations powered by A.I. that lead to higher conversions.
UpSellit boosts online sales and captures new leads from abandoning shoppers with its suite of conversion optimization technologies.
Customer Fields offers a suite of tools to improve customers sign-up experience. Online retailers can gather important customer data by customizing registration forms using a simple drag-and-drop form builder, build robust customer profiles, and then put the data to work by integrating it with other business tools.
OptiMonk is an on-site message toolkit used to improve conversions using action-based popups ad bars. It does this based on the behavior of web visitors and what you know about them in terms of the pages they visit.
Amped is the next-gen pop up builder for D2C brands looking to optimize their email and SMS capture flows.
OptinMonster is the best lead-generation plugin for WordPress. It's used by over 1m websites and allows you to create attention grabbing forms to drive lead-generation. Easily run A/B tests to identify top performing popups, and use other features like the "spin-the-wheel" popup to capture leads.
Fomo is an ecommerce tool to increase on-site conversion rate. When you install it on your website, users will see popups (most often on the bottom left of their screen) showing you that other people have recently placed an order on the website, hence the name "FOMO".
Gravity Forms is a form builder plugin for WordPress. Build and publish your WordPress forms in just minutes. Select your fields, configure your options and easily embed forms on your WordPress-powered site using the built-in tools.
Wheelio is a lead capture tool that is most well known for their gamified "Spin the wheel" popup. Since the majority of your visitors will not buy when they first visit your store, leverage pop-ups to get an email or phone number from users, which gives you an opportunity to sell them later on.
Pixelpop is an app used to capture emails, promote products, coupons and display cookie disclaimers.
Sumo provides tools to grow your site. Their most popular tool/plugin is an email capture tool. It's free and easy to implement. They have apps for Wordpress and Shopify.
Sleeknote offers a variety of products that helps you easily and effectively capture leads on your website. Use it to collect emails, to promote great deals, to engage your visitors. to guide your visitors or to assist them in their purchase journey.
Trustoo (formerly EcomSend Pop Ups, Email Popups) helps Shopify merchants grow their email and SMS marketing lists while boosting conversions. Capture leads with opt-in forms, exit-intent popups, and engaging gamified designs like spin-the-wheel. Offer customizable discounts to reduce cart abandonment and convert visitors into loyal customers. Subscribers sync automatically with Shopify, ensuring seamless integration with apps like Klaviyo, Mailchimp, and SMSBump. No coding required, plus 24/7 responsive support to maximize results and drive sales growth.
alby is the proactive AI shopping agent trusted by leading e-commerce brands to anticipate shopper questions and guide them confidently to purchase. In every conversation, alby learns what shoppers care about most and shares those insights to help marketers and merchandisers improve their experience and sell more.
POWR Form Builder allows you to create customizable forms for your Shopify store, including contact forms, surveys, and lead generation forms. Design forms with a drag-and-drop interface and integrate them seamlessly into your site. Collect valuable customer information and enhance your store’s interaction with POWR Form Builder’s versatile form options.
Hulk Form Builder lets you create customizable forms for your Shopify store, including contact forms, surveys, and feedback forms. Design forms with drag-and-drop functionality and integrate them seamlessly into your site. Collect valuable customer information and enhance your store’s interaction with Hulk Form Builder’s versatile form options.
qikify Contact Form allows you to create customizable contact forms for your Shopify store, enabling customers to reach out easily. Design forms with drag-and-drop functionality and integrate them seamlessly into your site. Collect valuable customer information and enhance your store’s interaction with qikify Contact Form’s versatile form options.
Powerful Contact Form lets you create customizable contact forms for your Shopify store, enabling customers to reach out easily. Design forms with drag-and-drop functionality and integrate them seamlessly into your site. Collect valuable customer information and enhance your store’s interaction with Powerful Contact Form’s versatile form options.
Zotabox Contact Form allows you to create customizable contact forms for your Shopify store, enabling customers to reach out easily. Design forms with drag-and-drop functionality and integrate them seamlessly into your site. Collect valuable customer information and enhance your store’s interaction with Zotabox Contact Form’s versatile form options.
Pify Form Builder lets you create customizable forms for your Shopify store, including contact forms, surveys, and lead generation forms. Design forms with a drag-and-drop interface and integrate them seamlessly into your site. Collect valuable customer information and enhance your store’s interaction with Pify Form Builder’s versatile form options.
Everything you need to build a better D2C brand, business and tech stack.
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