Lead capture and pop-up tools are digital solutions designed to enhance lead generation strategies for direct-to-consumer (DTC) brands. These tools create engaging pop-ups, forms, and landing pages on websites to capture visitor information, like email addresses. Features typically include customizable design templates, targeting and triggering options based on user behavior, and integration with email marketing or CRM platforms.
For DTC brands, these tools are essential in building their customer base and nurturing potential leads. By effectively capturing visitor information, brands can develop direct marketing campaigns, foster customer relationships, and ultimately drive sales. These tools are particularly effective in converting website traffic into tangible leads, leveraging various strategies such as special offers, newsletter subscriptions, or exclusive content access to entice user engagement.
Popular tools in this category include OptinMonster and Sumo. OptinMonster is favored for its advanced targeting and segmentation capabilities, allowing brands to display personalized messages at the right time. Sumo is known for its ease of use and wide range of features, including a variety of pop-up types and analytics tools. Both are highly regarded for their effectiveness in increasing lead capture rates, making them valuable assets for DTC brands looking to enhance their digital marketing and lead generation efforts.
Capturing leads is pretty critical in a D2C funnel - and sometimes, the tools you get out of the box from Shopify or Klaviyo just don’t quite cut it. That’s why there are businesses like Privy and Wisepops to support you in launching the perfect email capture efforts.
Justuno is an on-site Conversation Rate Optimization Data Platform that converts more of your visitors into leads and sales leveraging 1st party data. Justuno allows merchants to create and serve a highly-targeted personalized experience leveraging pop-ups, banners, in-line displays, intelligent product upsells, cross-sells, and product recommendations powered by A.I. that lead to higher conversions.
UpSellit boosts online sales and captures new leads from abandoning shoppers with its suite of conversion optimization technologies.
Customer Fields offers a suite of tools to improve customers sign-up experience. Online retailers can gather important customer data by customizing registration forms using a simple drag-and-drop form builder, build robust customer profiles, and then put the data to work by integrating it with other business tools.
OptiMonk is an on-site message toolkit used to improve conversions using action-based popups ad bars. It does this based on the behavior of web visitors and what you know about them in terms of the pages they visit.
Amped is the next-gen pop up builder for D2C brands looking to optimize their email and SMS capture flows.
Fomo is an ecommerce tool to increase on-site conversion rate. When you install it on your website, users will see popups (most often on the bottom left of their screen) showing you that other people have recently placed an order on the website, hence the name "FOMO".
OptinMonster is the best lead-generation plugin for WordPress. It's used by over 1m websites and allows you to create attention grabbing forms to drive lead-generation. Easily run A/B tests to identify top performing popups, and use other features like the "spin-the-wheel" popup to capture leads.
Gravity Forms is a form builder plugin for WordPress. Build and publish your WordPress forms in just minutes. Select your fields, configure your options and easily embed forms on your WordPress-powered site using the built-in tools.
Wheelio is a lead capture tool that is most well known for their gamified "Spin the wheel" popup. Since the majority of your visitors will not buy when they first visit your store, leverage pop-ups to get an email or phone number from users, which gives you an opportunity to sell them later on.
Everything you need to build a better D2C brand, business and tech stack.
