What Is Ridge?
Ridge is a direct-to-consumer brand that redefines everyday carry essentials with a focus on functionality and minimalist design. Founded by Daniel Kane and Paul Kane in 2013, Ridge started with the iconic Ridge Wallet, a sleek and durable alternative to traditional bulky wallets. The brand’s mission is to streamline and elevate the essentials people carry with them daily, combining practicality with modern aesthetics.
Ridge's Hero Products
The flagship product of Ridge is the Ridge Wallet, known for its slim design and robust construction. Made from materials like aluminum, titanium, and carbon fiber, this wallet is designed to be lightweight yet incredibly durable. It features a minimalist design that can hold up to 12 cards and includes a cash strap or money clip for additional convenience. The Ridge Wallet’s RFID-blocking technology adds an extra layer of security, protecting users from electronic theft.
Another popular product is the Ridge KeyCase, which organizes keys in a compact, noise-free design. This accessory holds up to six keys and includes an optional expansion kit for those who need to carry more. The KeyCase is crafted from the same high-quality materials as the Ridge Wallet, ensuring durability and a sleek appearance.
Ridge also offers the Ridge Commuter Backpack, designed for modern professionals. This backpack features a weather-resistant exterior, padded laptop compartment, and multiple organizational pockets, making it perfect for daily commutes and travel. The ergonomic design and durable materials ensure that it is both comfortable to carry and built to last.
Fun Fact About Ridge
A fun fact about Ridge is that their products are not only popular among everyday users but have also been featured in various media outlets and endorsed by celebrities like YouTube star Casey Neistat. Neistat praised the Ridge Wallet for its durability and minimalist design, helping to boost the brand’s visibility and credibility among tech-savvy and minimalist enthusiasts.