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Native Advertising
Native advertising platforms and tools are pivotal for direct-to-consumer (DTC) brands seeking to engage customers through seamlessly integrated advertising. These tools enable brands to create ads that match the look, feel, and function of the media format where they appear, such as websites, social media, or online publications. Unlike traditional ads, native advertising blends with its surroundings, providing a less intrusive and more engaging user experience.
The significance of these tools in the DTC space is profound. They allow brands to place ads that feel more like natural content, leading to higher engagement rates. This approach is particularly effective in today's advertising landscape, where consumers often prefer authenticity and subtlety in marketing messages. Native advertising can increase brand awareness and drive sales without disrupting the user experience.
Key tools in this domain include Taboola, renowned for its ability to match ads with relevant online content, and Outbrain, which specializes in recommending personalized content across various media outlets. Another significant platform is Sharethrough, offering advanced capabilities for creating and distributing native ads. By utilizing these native advertising platforms, DTC brands can craft ads that resonate with audiences, fostering a positive brand experience and driving effective customer engagement.
One of the most cost effective ways to drive clicks and eyeballs is native advertising. It can be quite an overwhelming space, which is why tools like BounceX and Outbrain have popped up to help you manage media buys and placements effectively.
Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.
Wunderkind (formerly BounceX), does a few things - but most famously multi-channel marketing and ads. Their ad inventory is extensive and their team is laser-focused on delivering performance for their clients.
Katalys drive customer acquisition at scale through our partnerships platform, commerce content and embedded commerce technology.
Quantcast is the high-performance advertising platform that helps Brands grow. Simple to use, easy to innovate, this is the Tech stack tool that Forrester called a 'next generation DSP 2.0' which can 'increase conversions by 44%' whilst offering '50% increases in productivity'. Your customers are spending 60% of their time across the Open Web, Quantcast puts your Brands there and accelerates your growth.
Discover the best apps, tools and agencies to grow your D2C ecommerce brand.
