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Best 9 Ecommerce A/B Testing Tools

A/B Testing Shopify tools and apps allow merchants to optimize their online stores by comparing different versions of web pages, product descriptions, pricing, and marketing campaigns. These tools offer features such as easy experiment setup, real-time performance tracking, statistical analysis, and integration with Shopify to seamlessly apply winning variations. By using A/B testing, merchants can make data-driven decisions to enhance user experience, increase conversion rates, and ultimately boost sales. Popular tools in this category include Neat A/B Testing, Dynamic Yield, and Convert, which help merchants refine their strategies based on customer behavior and preferences.
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Personizely logo
Recommended Tool
Personizely

Personizely is the ultimate CRO toolkit built to boost ecommerce performance with advanced A/B testing, popups, and website personalization. Run experiments across product pages, popups, themes, content, URLs, and pricing to uncover what drives more conversions. From price testing to theme split tests, Personizely makes it easy to optimize every element—no coding required. Engage visitors with personalized experiences, capture more leads with high-converting popups, and drive more sales through data-backed decisions. Confidently test every variation with real-time CRO insights that deliver measurable results.

Used By 5 Brands
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Intelligems logo
Intelligems

Intelligems is the ultimate profit optimization tool for Shopify merchants. Run powerful split tests on site content, landing pages, site components, prices, offers, and shipping rates to understand the impact on your conversion rate and total profitability. Customize your tests and your traffic segments to find the “sweet spot” on pricing and unlock additional profitability.

Used By 248 Brands
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Shoplift logo
Shoplift

Shoplift is Shopify's first fully integrated conversion optimization platform. Convert browsers into buyers with A/B testing and personalization beyond your wildest theme.

Used By 152 Brands
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ABConvert logo
ABConvert

ABConvert simplifies A/B testing with tools for data-driven profit growth. The platform offers no-code setup, enabling comprehensive testing across all store aspects. Smart targeting allows precise audience segmentation, while the analytics dashboard shows real-time testing impact on business growth.

Used By 9 Brands
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Visual Website Optimizer logo
Visual Website Optimizer

VWO is a conversion optimization solution. From VWO you can run A/B tests, and alter the look of parts of your website, without altering the code. Use funnels, heatmaps and session recordings to understand your shoppers’ hesitations better, which will help you generate stronger A/B testing ideas.

Used By 181 Brands
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Convert logo
Convert

A top rated A/B testing solution

Used By 107 Brands
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AB Tasty logo
AB Tasty

AB Tasty is a provider of AI-powered A/B testing solutions, helping businesses drive more conversions and revenue on their digital assets. With AB Tasty's optimization platform, marketing and product teams turn website visitors into customers while delivering outstanding user experiences.

Used By 24 Brands
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CustomFit.ai

CustomFit.ai is an automatic landing page modifier that dynamically changes content based on who’s visiting—helping marketers run A/B tests and personalize experiences in real time, instantly boosting engagement and conversions.

Used By 0 Brands
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Intelis logo
Intelis

Intelis - Pricing Optimization is a cutting-edge pricing intelligence platform that helps ecommerce brands enhance their pricing strategies by automatically monitoring and analyzing competitor prices on Google Shopping. Utilizing advanced AI algorithms, Intelis provides actionable insights and dynamic pricing options, enabling retailers to adjust their prices effectively to outperform competitors and maximize profits. With detailed analytics and Google Ads optimization, Intelis empowers brands to make informed pricing decisions that drive sales and improve profit margins.

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