Founded in 1977 by Josie Natori and still family-owned, Natori combines sophisticated East-West design with luxurious fabrics and intricate detailing. The brand offers a full lifestyle range—from flattering lingerie and sleepwear to refined ready-to-wear, swimwear, and home décor—renowned for superior craftsmanship and timeless elegance. With products sold globally at upscale department stores, Natori continues to blend fashion innovation with heritage and quality.
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Natori is a globally celebrated fashion and lifestyle brand founded by designer Josie Natori. Known for seamlessly blending Eastern artistry with Western silhouettes, Natori creates timeless pieces that reflect sophistication, femininity, and cultural richness. From its beginnings in lingerie to its evolution into a full lifestyle brand, Natori continues to redefine modern luxury.
Every Natori piece is crafted with an emphasis on quality and detail. The brand uses premium fabrics such as silk, cotton, and lace to create garments that are both flattering and comfortable. Intricate embroidery, elegant prints, and refined tailoring distinguish Natori’s collections, making them favorites among women who value both beauty and functionality.
Natori offers a comprehensive range of products that includes lingerie, sleepwear, ready-to-wear, swimwear, and home décor. Whether you're dressing for the day or unwinding at night, Natori’s collections are designed to inspire confidence and comfort. Each piece transitions effortlessly between moments—reflecting a lifestyle rooted in grace and ease.
Still family-owned and operated, Natori maintains its founding values of heritage, innovation, and integrity. Sold in upscale department stores and boutiques around the world, the brand continues to expand its global footprint while remaining true to its artisanal roots and dedication to timeless design.
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