Loyalty tools are designed to help direct-to-consumer (DTC) brands cultivate and maintain long-term relationships with their customers. These tools enable brands to create and manage loyalty programs that reward customers for their repeated business. The rewards can range from discounts and special offers to early access to new products and exclusive experiences.
The importance of loyalty tools in the DTC space lies in their ability to enhance customer retention and increase lifetime value. They provide an effective way to acknowledge and reward loyal customers, fostering a sense of belonging and appreciation. This not only encourages repeat purchases but also aids in building a strong brand community.
In the world of eCommerce, driving LTV via loyalty is often critical to long-term survival or growth. And tools like Loyalty Lion and Smile help you design such programs in just a few clicks. Here’s the full list.
Onward is a true order upgrade service for your customers (shipping protection, CashBack, Satisfaction Guarantees and Free Returns). Our post-purchase platform helps merchants become more profitable without sacrificing their customer experience and includes a SaaS-free returns app, claims management and order editing software.
Trustoo is a leading review management platform for DTC brands. It delivers fully customizable review collection that captures authentic customer experiences and showcases reviews in your brand style. Build social trust and loyalty while driving retention through smart discount and referral programs.
Rise.ai enables your eCommerce store to quickly establish a store Credit & loyalty program. With Rise.ai you harness the power of gift cards to increase revenue & loyalty and to drive new customers to your store.
Smile.io powers reward programs for 30,000 merchants across the globe, making it the most popular eCommerce rewards platform in the world. Create a mobile-friendly program that rewards your customers with points, VIP status, and referral bonuses.
Tandym's platform powers merchant-branded wallets for DTC brands and vertical SaaS companies. Tandym partners with brands to offer end customers a range of payment options with the merchant brand on top - think "J Crew Card" or "The Target Red Card". The merchant-branded wallet unlocks the same, Enterprise-grade retention strategy that mega-brands have used for decades to build deeper customer relationships that drastically increase LTV. Best of all, payments processed through Tandym start at 1%.
Awtomic is a premium Shopify subscription app offering innovative solutions for D2C brands. Its standout features include advanced build-a-box capabilities, shuffle subscriptions, and automated retention moments. The platform also shines in driving customer retention through personalized rewards via "Awtomic Moments" and revenue optimization through smart upsells & add-ons. With seamless integration with Peel Insights for advanced analytics and a user-friendly customer portal, Awtomic prioritizes an engaging user experience.
Yotpo helps brands collect product reviews that build social proof, crucial for driving sales. With AI-powered review widgets, Yotpo can easily gather high-quality product reviews that influence customer purchasing decisions. Yotpo's partner integrations allow brands to display reviews and star ratings across social media and search engines like Google as well.
LoyaltyLion is a customer loyalty and engagement platform that helps ecommerce merchants increase CLTV, drive cost-effective acquisition and secure more revenue from existing customers.
Rivo is a loyalty platform designed for Shopify, aimed at increasing repeat business through a comprehensive loyalty program, referrals, and an exclusive membership system. Rivo offers extensive integration with leading tech vendors and a developer toolkit for additional customization. With Rivo, D2C brands can increase customer retention with fully customizable loyalty & rewards platform.
Earn store credit by helping merchants save on credit card fees. Basically, instead of paying by credit card - you pay via bank transfer (similar to Venmo). That saves money for the merchants, and those savings get passed onto you (10% cashback)
Inveterate™ software powers premium loyalty programs for Direct to Consumer brands and eCommerce retailers in order to attract and reward their most valued customers with a truly differentiated experience.
High-growth brands can get more out of every customer with Friendbuy. With a best-in-class referral and loyalty program, brands can achieve at least 5-15% of new customer acquisition, with a 4x higher lifetime value. Friendbuy works with DTC brands like Casper, AWAY, and Outdoor Voices as well as Fortune 100-ranked companies like Walmart, Disney and Nestle. Plus, Friendbuy integrates seamlessly with your tech stack, so you can incorporate referrals and loyalty seamlessly into your customer journeys.
ReferralCandy helps online stores attract new customers, increase sales and grow their brand with easy-to-setup and automated referral and affiliate programs.
All-in-one Shopify marketing app that can easily replace several apps with one lower fee for 5 apps. It helps brands to build loyalty and referral systems, building wishlists, sending personalized emails based on triggers (drop in price, back in stock etc) and finally with collecting customer reviews and UGC.
Mention Me is a user-friendly and easy to set up referral marketing solution. Mention Me enables customers to complete and share their referrals in up to 14 different ways including social media, email, and word of mouth recommendation.
Yotpo Loyalty & Referrals (formerly Swell Rewards) helps eCommerce brands maximize LTV by incentivizing repeat purchase, referrals, social engagement, and content creation.
Loloyal is a loyalty program app that helps you reward your customers for their purchases and engagement. Create custom loyalty points, referral rewards, and exclusive offers to encourage repeat business. Build stronger customer relationships and increase retention with tailored loyalty programs.
Swym Wishlist Plus is an app that lets shoppers save items, organize wishlists, and get alerts for price drops, restocks, and low stock. It works across Shopify, BigCommerce, Magento, and several other platforms. The app supports guest wishlists, multiple lists, “save for later” from carts, and shareable wishlists via email, SMS, and social media. Merchants get dashboards with analytics, integration with email/SMS/CRM tools, REST and JavaScript APIs, and theme-customization options. Swym serves over 45,000 merchants in nearly 100 countries, has high uptime, and offers plans ranging from a free tier to enterprise-level with advanced integrations and support.
Nector is the solution for growing e-commerce businesses looking to boost customer loyalty and retention. With Nector, you can quickly and easily implement a rewards, loyalty, and reviews program that is completely customizable to your brand and tailored to your customers' shopping journey. Whether you're looking to incentivize first-time purchases, reward repeat customers, or increase customer lifetime value, Nector has got you covered. Best of all, you can get started in just 10 minutes, with no coding or development required.
Clean Sweeps is an all-in-one sweepstakes and giveaways platform designed for Shopify merchants. It lets you set up purchase-based contests where shoppers earn entries for every dollar spent and unlock extra entries at higher spend thresholds. The tool provides customizable widgets, banners and checkout extensions, a referral program that gives each customer a personalized code to share, and automated post‑purchase emails with sweepstake details. You can run multiple sweepstakes, select winners automatically and manage entries without any coding.
Pairbo is the leading solution for brands that want to elevate the online gifting experience. At checkout, shoppers can add a premium greeting card to their order and personalize it with their own handwritten message—digitally captured, printed inside the card, and delivered together with the gift. With 30+ customizable features, Pairbo never displays its own branding and creates custom greeting card designs for each partner. The result is a seamless, high-end solution that strengthens brand image and ensures consistency across every gift order. Pairbo’s platform integrates with all website platforms, ERP systems, and fulfillment software, and is designed to minimize lift for brand teams. Pairbo empowers brands to create memorable unboxing moments that boost customer satisfaction, increase repeat purchases, and drive incremental revenue.
#1 Shopify Loyalty Program - Designed to help you Reward Customers for Purchases, Engagement, & More Our Shopify Loyalty Program aims to Improve customer retention and revenue by encouraging repeat purchases and engagement by rewarding actions such as purchases, social shares, birthdays and more.
We're an official Shopify Loyalty & Retention App currently live on the shopify app store. Our app allows stores to build their socials & community by rewarding social actions with points, and allowing customers to spend these points on rewards which the stores have configured. Our main focus is on growing brand community by encouraging customers to earn points by following & engaging or referring their friends. We're also working on a cool wishlist feature which will be released soon!
Yotpo Loyalty & Referrals is the most experienced provider, powered by e-commerce experts. Yotpo Loyalty is agile and flexible, fosters customer journey, comes with white glove service for support and strategy, and offers robust reporting so e-comm marketers can track and iterate their programs.
AiTrillion is an all-in-one Shopify marketing automation platform designed to unify email marketing, loyalty rewards, web push, product reviews, SMS, AI-powered segmentation, and more—helping D2C brands personalize at scale and boost customer engagement across every touchpoint.
S Loyalty is a loyalty program app that helps you reward your customers for their purchases and engagement. Create custom loyalty points, referral rewards, and exclusive offers to encourage repeat business. Build stronger customer relationships and increase retention with S Loyalty’s tailored loyalty programs.
BON helps you create and manage a comprehensive loyalty program for your Shopify store. Reward customers for their purchases, referrals, and engagement with customizable loyalty points and exclusive offers. Increase customer retention and boost sales by building stronger relationships with BON’s tailored loyalty solutions.
LoyaltyHarbour Optimizer enhances your Shopify store’s loyalty programs by optimizing reward systems and customer engagement strategies. Customize loyalty points, referral rewards, and exclusive offers to encourage repeat purchases and build stronger customer relationships. Increase customer retention and boost sales with LoyaltyHarbour’s efficient loyalty management tools.
Pabloo offers a platform for Shopify retailers to manage and distribute store credits. With Pabloo, businesses can easily implement store credit programs to reward customers, boost sales, and increase customer loyalty. The platform offers flexible management tools and integrates seamlessly with popular e-commerce systems.
BLOOP Referral & Loyalty is a comprehensive referral program tool designed for ecommerce brands to enhance word-of-mouth marketing and drive sales. It enables merchants to create customized referral programs that can be shared via email, social media, or unique links, helping to leverage existing customers' networks for new customer acquisition. With features like automated discount codes, performance tracking, and branding customization, BLOOP empowers brands to effectively manage and monitor their referral marketing efforts.
Subi is an easy-to-use subscription app built specifically for Shopify, allowing merchants to offer products and services on a recurring basis. Designed to turn first-time buyers into loyal customers, Subi encourages repeat orders through flexible discount models and delivery frequency options. Merchants can build sustainable recurring revenue by choosing the subscription setup that fits their business—whether that’s subscribe-and-save plans, memberships, or creative subscription bundles and boxes.
Everything you need to build a better D2C brand, business and tech stack.
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