Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Bonafide creates non-prescription solutions that treat women’s health issues (menopause, PMS, vitamins), using ingredients from nature as often as they can to maximize effectiveness and relief.
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feelfrsh is a wellness brand offering science-backed supplements designed to support mental clarity, energy, and overall well-being. With clean, effective formulas and transparent ingredients, feelfrsh helps you feel your best—naturally and consistently.
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Plant People makes advanced wellness accessible through practitioner-grade supplements and skincare derived from USDA-Organic, functional mushrooms, hemp, and CBD.
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Four Sigmatic makes crash-free coffee, almost-unbelievable plant protein, and other elevated essentials. Deliciously crafted to work wonders on your day.
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Neuro has dedicated the past 5 years to create great-tasting products that conveniently and effectively get us in the right mental state at the right time.
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begin is a children's nutrition health company that empowers parents with the knowledge and tools to optimize their children's well being. Its first product, Begin Growing-up Prebiotics is an unflavored blend of fiber powder that can be mixed into drinks or food to support kids digestive health and regular bowel movements.
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Powered by fruits, plants, and the joy of creativity, Feel Goods delivers essential elements for a more grounded and uplifted state. Because when you feel good, you do good.
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Create Wellness launched the first-ever creatine gummy to market in 2023 and has been off to the races ever since. Create's creatine gummy is packed with 1.5mg of creatine and now comes multiple delicious flavors, including Orange, Blue Raspberry, Watermelon and Sour Green Apple.
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The most effective Energy Formula for gamers. What started as just 3 Tub flavors - Blue Ice, Fruit Punch and Lemon Lime - Quickly evolved into something much more...A movement. A culture. A Community.
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Verb Energy offers caffeinated energy bars that combine the energizing power of organic green tea with delicious flavors to provide a smooth, jitter-free boost. Perfect for on-the-go energy, these pocket-sized bars are crafted to keep you focused and fueled throughout your day.
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Vitable provides custom vitamin subscription packs that align with users’ individual health profiles and goals. They blend technology, assessments, and nutrient science to curate daily supplement bundles. The brand emphasizes convenience, personalization, and evidence-based nutrition.
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Qualia creates high-potency nootropic supplements intended to optimize mental performance, including focus, energy, memory, and neuroprotection. Their formulations combine vitamins, adaptogens, amino acids, and other compounds backed by research. The brand markets itself toward professionals, creatives, and anyone seeking better cognitive function.
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