Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
rmdy was created to give anyone with a gut a preventative & proactive solution for short + long term digestive health that is efficacious, convenient, and delicious.
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Nuun began as the first company to separate electrolyte replacement from carbohydrates. Over a decade later, Nuun Hydration is hydrating the planet one runner, cyclist, mother, yogi, hula hooper at a time.
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Daily fasting mints and expert-led, personalized one-on-one metabolic coaching to help you (re)discover your best self.
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Seed believes beneficial microbes can play a systems-wide role in human health. Their Daily Synbiotic is a gut health supplement that reflects a commitment to reclaim the term ‘probiotics’ for science and to establish a new standard.
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Real superfood gummies, none of the fake stuff. Part of a widespread conspiracy to trick you into being healthy.
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ASYSTEM creates betterment products to help you look, feel and perform at their best. Spanning supplements, vitamins and personal care, Asystem's products combine the best of science with the best of nature.
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Plant-based protein with purpose. They aim to inspire a movement that encourages health beyond appearance and wellbeing beyond their own being.
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Golde products are a celebration of superfoods. Designed to effortlessly boost your daily routine, from morning smoothies to skincare. Always 100% natural and vegan-friendly. Feel like your best self, with Golde.
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Personalized nutrition. Made for your routine. Protein, Hydration, and Pre-Workout tailored specifically to your body type and fitness goals.
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Plant People makes advanced wellness accessible through practitioner-grade supplements and skincare derived from USDA-Organic, functional mushrooms, hemp, and CBD.
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Bonafide creates non-prescription solutions that treat women’s health issues (menopause, PMS, vitamins), using ingredients from nature as often as they can to maximize effectiveness and relief.
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Motion Nutrition supports your body and mind with its organic supplements and protein shakes. Motion offers a variety of supplements, but one of its top sellers is Unplug (the UK's most-awarded natural sleep nootropic) which improve sleep quality. Its protein shakes also come in two flavors: creamy cacao and peanut butter.
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