Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
ARMRA makes a nutrient-rich colostrum concentrate that protects, restores, and enhances immune health and cellular performance. Sourced from grass-fed cow’s colostrum, their products contain over 400 bioactive nutrients that support immune function, gut health, skin vitality, and more. Using their proprietary Cold-Chain BioPotent Technology, ARMRA ensures the nutrients are preserved in their most potent and bioavailable form.
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Comprehensive daily nutrition in a simple, healthy and delicious gummy.
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MedHugs is a doctor-founded, doctor-backed nutraceutical brand revolutionizing wellness with oral thin film strips that are 5-10x more efficient than tablets or gummies. Our pharmaceutical-grade ingredients ensure faster absorption, better convenience, and zero hassle—no water, no swallowing, just pure, effective nutrition. Backed by science and transparency, MedHugs is making health effortless, one strip at a time!
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Happy Tuesdays post-rave wellness packs support mind and body after extended hours on the dancefloor. They contain nutrients, vitamins, minerals and amino acids that help your body's natural ability to recover after raving.
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A concentrated formula improves skin texture, dark spots, and visibly brightens — all packaged inside a biodegradable, plant-based capsule. Maximal effects, minimal waste.
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LMNT is a brand that specializes in electrolyte drink mixes. These drink mixes are designed to help individuals replenish essential electrolytes lost during physical activity, particularly activities that involve sweating. Electrolytes are minerals like sodium, potassium, calcium, and magnesium, which play crucial roles in maintaining proper hydration and muscle function.
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GOODONYA was founded by Olympic athlete Kris Buchanan, who turned to holistic nutrition after experiencing health issues from conventional sports drinks loaded with sugar and artificial ingredients. Driven by a desire for healthier hydration, Kris created Organic Hydration™️: an everyday electrolyte drink crafted with organic ingredients, low sugar, and a delicious lemonade flavor. Developed in GOODONYA's Encinitas kitchen, this clean hydration solution uses natural minerals, coconut water powder, and Himalayan pink salt for balanced hydration without dyes or additives.
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Create Wellness launched the first-ever creatine gummy to market in 2023 and has been off to the races ever since. Create's creatine gummy is packed with 1.5mg of creatine and now comes multiple delicious flavors, including Orange, Blue Raspberry, Watermelon and Sour Green Apple.
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A breakthrough range of supplements designed to redefine our attitudes to health, The Nue Co. offers targeted solutions to a swathe of common problems – from promoting gut health and supporting stress management to bolstering immunity and easing muscle aches.
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ASYSTEM creates betterment products to help you look, feel and perform at their best. Spanning supplements, vitamins and personal care, Asystem's products combine the best of science with the best of nature.
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Daily fasting mints and expert-led, personalized one-on-one metabolic coaching to help you (re)discover your best self.
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Nuun began as the first company to separate electrolyte replacement from carbohydrates. Over a decade later, Nuun Hydration is hydrating the planet one runner, cyclist, mother, yogi, hula hooper at a time.
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