Segment Overview 2025: Used By 129 Brands

About Segment

Segment is a Customer Data Platform (CDP). They provide a service that simplifies collecting and using data from the users of your digital properties (websites, apps, etc). With Segment, you can collect, transform, send, and archive your first-party customer data.

Category:

Data

Tags:

Customer Data

CDP

Languages:

English

Segment Media

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Segment

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Segment

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Segment

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Segment Pricing

Segment’s Free plan includes core analytics and customer data governance, with the Team plan at $120/month offering advanced roles, permissions, and HIPAA eligibility. Enterprise plans provide custom volumes and identity-resolved profiles.

Basic

Best option

per month

Includes 1,000 Visitors/month500,000/month Reverse ETL Records2 Sources450+ Integrations1 Data Warehouse Destination

Basic

Best option

per month

Includes 10,000 Visitors/Month1,000,000 Reverse ETL RecordsUnlimited SourcesPublic API Access

Basic

Best option

per month

Custom VolumeSingle View of The CustomerData GovernanceAdvanced Roles & PermissionsPersonalized Customer ExperiencesHipaa-Eligibility (BAA Required)

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FEATURED CASE STUDY

Segment Overview

Tool Of The Month

Each month we select one tool to feature as our Tool of the Month. The tool is usually widely adopted by brands on our platform or is newly trending in tech stacks.

Whiteglove Onboarding

Klaviyo

Klaviyo makes it easy to create personalized SMS and email experiences at scale. With all your customer data in one place, you can launch campaigns faster, simplify segmentation, and unify your marketing and service efforts.

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Segment Key Integrations

Visual Website Optimizer

VWO is a conversion optimization solution. From VWO you can run A/B tests, and alter the look of parts of your website, without altering the code. Use funnels, heatmaps and session recordings to understand your shoppers’ hesitations better, which will help you generate stronger A/B testing ideas.

Optimizely

Optimizely offers powerful, easy to use solutions, to test what messages, imagery, and offers help increase conversion, retention, and lifetime value.

Mixpanel

Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.

Contentful

Contentful is content infrastructure. Their platform lets you create, manage and distribute content to any platform. Unlike a CMS, they give you total freedom to create your own content model so you can decide which content you want to manage.

Hotjar

Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.