Segment is a Customer Data Platform (CDP). They provide a service that simplifies collecting and using data from the users of your digital properties (websites, apps, etc). With Segment, you can collect, transform, send, and archive your first-party customer data.
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![Segment](https://cdn.prod.website-files.com/600ece313e616e6fe12df5d3/6695ad6e76dafcf039be3c72_20240715T1107-4f6d7640-1f75-4792-9c05-b109f92a3b25.webp)