Customer data tools are specialized software solutions that help direct-to-consumer (DTC) brands collect, analyze, and manage customer information. These tools aggregate data from various touchpoints, such as website interactions, purchase history, and social media engagement, to create comprehensive customer profiles. Features typically include data segmentation, behavior tracking, predictive analytics, and integration with marketing and sales platforms.
For DTC brands, customer data tools are essential in understanding their audience. They provide valuable insights into customer preferences and behavior, enabling brands to tailor their marketing, sales, and product strategies effectively. This targeted approach leads to more personalized customer experiences, higher engagement rates, and improved customer loyalty. In a highly competitive market, these tools offer a significant advantage by enabling data-driven decision-making.
Popular tools in this category include Segment and Klaviyo. Segment is renowned for its ability to collect and consolidate data from multiple sources into a single platform, providing a unified view of the customer. Klaviyo excels in leveraging customer data for personalized email and SMS marketing campaigns. Both tools are popular due to their comprehensive data management capabilities and integration options, making them invaluable for DTC brands focused on building strong, data-informed relationships with their customers.
As data gathering becomes more dispersed across different touchpoints, customer data platforms such as Mparticle or Rudderstack are becoming one of the most important parts of the stack in glueing all the data back together to help businesses build a cohesive understanding of each customer.
Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.
Paper Run is the best and easiest way for the top D2C brands to send direct mail to customers who don't open their emails.
Automate data privacy requirements with a full suite of privacy tools built by privacy and compliance experts starting with a cookie consent banner, automated cookie transparency page, privacy notice generator, and data subject access request portal.
Fairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3,000 DTC brands and 2,000 Shopify Plus brands are getting 40-80% response rates on their post-purchase survey, leading to better data about their sources of growth, their customers, and the potential for future improvements.
Dataships dynamically adapts your checkout consent forms based on each visitor's location, maximizing opt-in rates without compromising compliance.
Siena AI is the world's first empathic AI customer service platform designed for commerce. We combine state-of-the-art large models, proprietary AI pipelines, true omnichannel capabilities, and empathic AI, to bring the first fully autonomous customer service platform.
Identify and convert every engaged visitor - get the email, physical address, and device data for real-time retargeting. Ready to give it a try? Start your 2 week trial for $1. We are confident you’ll love Opensend after testing for 2 weeks.
StoreHero is your profit-first guide to growth. The tool helps unify your sales, marketing data and costs to give you a real time view of your profit at a store, product or even an order level. See what products, orders & campaigns are not only driving revenue, but actually profitable.
Decile is a customer data & analytics tool that was built by and for marketers to help brands grow profitably. We believe that a brand's most valuable asset is their first-party data, but getting actionable insights from that data can be difficult, costly, and time consuming. Decile appends existing 1P data with additional attributes to help you quickly and easily understand the traits and behaviors of your customers. From there, you can analyze the traits and behaviors of your top customers to acquire and retain more like them.
Everything you need to build a better D2C brand, business and tech stack.
