Customer data tools are specialized software solutions that help direct-to-consumer (DTC) brands collect, analyze, and manage customer information. These tools aggregate data from various touchpoints, such as website interactions, purchase history, and social media engagement, to create comprehensive customer profiles. Features typically include data segmentation, behavior tracking, predictive analytics, and integration with marketing and sales platforms.
For DTC brands, customer data tools are essential in understanding their audience. They provide valuable insights into customer preferences and behavior, enabling brands to tailor their marketing, sales, and product strategies effectively. This targeted approach leads to more personalized customer experiences, higher engagement rates, and improved customer loyalty. In a highly competitive market, these tools offer a significant advantage by enabling data-driven decision-making.
Popular tools in this category include Segment and Klaviyo. Segment is renowned for its ability to collect and consolidate data from multiple sources into a single platform, providing a unified view of the customer. Klaviyo excels in leveraging customer data for personalized email and SMS marketing campaigns. Both tools are popular due to their comprehensive data management capabilities and integration options, making them invaluable for DTC brands focused on building strong, data-informed relationships with their customers.
As data gathering becomes more dispersed across different touchpoints, customer data platforms such as Mparticle or Rudderstack are becoming one of the most important parts of the stack in glueing all the data back together to help businesses build a cohesive understanding of each customer.
.png)
Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.
Shipfusion is the ultimate partner for rapidly scaling DTC brands. With 99.97% SLAs and 97.9% retention, kiss fulfillment headaches farewell for good.
3PL Hub is a 3PL agnostic consultancy that specializes in 3PL RFPs, 3PL matchmaking and analysis for eCommerce brands. We turn Shopify data into extensive logistics profiles that can be shared with 3PLs. Our tools have been created for eCommerce brands to compare 3PLs by SLAs, experience, technology, location/s, and pricing.
Paper Run is the best and easiest way for the top D2C brands to send direct mail to customers who don't open their emails.
Proxima is a predictive data intelligence platform that helps ecommerce businesses grow profitably. It uses a proprietary database of aggregated engagement and transactional data to generate high-intent audiences tailored to a brand's customers and products, which can be deployed to ad platforms to maximize marketing performance and acquisition efficiency. Proxima combines enterprise-grade analytics and benchmarks to provide businesses with insights and answers to key questions about their customers, products, and growth opportunities.
Subbly is the only all-in-one subscription ecommerce platform; no plugins necessary. Built for any business that puts subscription first.
Automate data privacy requirements with a full suite of privacy tools built by privacy and compliance experts starting with a cookie consent banner, automated cookie transparency page, privacy notice generator, and data subject access request portal.
GoAudience is the marketing intelligence platform for consumer brands that want to grow purchases without the guesswork. By combining exclusive credit card spending data, real-time traffic scoring, and actionable insights, it helps you attract better-fit buyers, understand who’s likely to convert, and take smarter, personalized actions to drive more sales.
Scribeless enables brands to boost customer retention with personalized handwritten notes. Our fully automated campaigns achieve a 99% open rate, helping brands to connect more effectively with customers and offer a personal touch that stands out in the digital noise.
Fairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3,000 DTC brands and 2,000 Shopify Plus brands are getting 40-80% response rates on their post-purchase survey, leading to better data about their sources of growth, their customers, and the potential for future improvements.
Dataships dynamically adapts your checkout consent forms based on each visitor's location, maximizing opt-in rates without compromising compliance.
Siena AI is the world's first empathic AI customer service platform designed for commerce. We combine state-of-the-art large models, proprietary AI pipelines, true omnichannel capabilities, and empathic AI, to bring the first fully autonomous customer service platform.
Rep AI is the world's first AI-driven shopping concierge for D2C brands. With Rep AI, brands are able to convert up to 3x more passive shoppers by actively engaging with them through interactive chatting and personalized shopping experiences.
StoreHero is your profit-first guide to growth. The tool helps unify your sales, marketing data and costs to give you a real time view of your profit at a store, product or even an order level. See what products, orders & campaigns are not only driving revenue, but actually profitable.
Black Crow AI provides Shopify brands with a complete platform that leverages predictive models to optimize and automate their paid and owned marketing throughout the shopper journey. This results in improved ROAS, clear understanding of customer lifetime value, and more personalized experience that drives more sales and repeat customers.
Decile is a customer data & analytics tool that was built by and for marketers to help brands grow profitably. We believe that a brand's most valuable asset is their first-party data, but getting actionable insights from that data can be difficult, costly, and time consuming. Decile appends existing 1P data with additional attributes to help you quickly and easily understand the traits and behaviors of your customers. From there, you can analyze the traits and behaviors of your top customers to acquire and retain more like them.
Remarkable AI is a 1:1 customer support service that leverages AI, your existing tools and platforms, and your most dedicated customers to build a system that drives conversions.
Awtomic is a premium Shopify subscription app offering innovative solutions for D2C brands. Its standout features include advanced build-a-box capabilities, shuffle subscriptions, and automated retention moments. The platform also shines in driving customer retention through personalized rewards via "Awtomic Moments" and revenue optimization through smart upsells & add-ons. With seamless integration with Peel Insights for advanced analytics and a user-friendly customer portal, Awtomic prioritizes an engaging user experience.
Elevar is a dynamic data and tracking tool available that facilitates the seamless expansion of Shopify/Shopify Plus brands through server-side tracking capabilities. By providing D2C brands with an optimal method to gather maximum accurate 1st party data and transmit this data back to marketing channels, Elevar enables marketing platforms to operate more effectively, resulting in reduced customer acquisition costs and increased return on ad spend.
Blotout is a cutting-edge platform designed to restore data accuracy and marketing identity in a world moving away from traditional cookies. It provides infrastructure-as-code solutions that enable companies to capture and store customer data directly to their own systems, ensuring data security and compliance while enhancing customer relationships.
Snowplow Insights is the best way to capture and process high-quality behavioral data from all your platforms and products and deliver that data to your cloud destination of choice.
Segment is a Customer Data Platform (CDP). They provide a service that simplifies collecting and using data from the users of your digital properties (websites, apps, etc). With Segment, you can collect, transform, send, and archive your first-party customer data.
PostHog is an open source, product analytics platform that provides e-commerce business with tools like session recording, heatmaps, and feature flags to help them improve their product and understand their customer.
Customer Fields offers a suite of tools to improve customers sign-up experience. Online retailers can gather important customer data by customizing registration forms using a simple drag-and-drop form builder, build robust customer profiles, and then put the data to work by integrating it with other business tools.
Order Editing allows customers to modify their orders through a self-service portal, eliminating the need for support tickets. This feature enhances the shopping experience by suggesting AI-recommended products that customers can add with a single click. The portal can be embedded into any email or webpage and customized with your branding. Order Editing syncs instantly with your 3PL or WMS.
RudderStack is an open-source customer-data platform that provides a holistic view of the customer. From there, activate your customer data in 200+ destination apps like Google Ads, Customer.io, Mailchimp, Segment many more.
Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience.
SMS Bump (now owned by Yotpo) is an enterprise grade SMS platform designed for eCommerce businesses. Create your custom flows, automations or schedule campaigns and start getting closer to customers.
Simon Data is the enterprise customer data platform that unifies all of your customer data to cohesively orchestrate customer experiences across all marketing channels. This allows you to increase sales by improving how you interact with customers and enhancing your understanding of their needs.
Varos offers real-time benchmarks for digital marketing and revenue metrics (CAC, retention, CPM, CTR, Conversion Rate, etc.) compared to similar companies. Varos is a data co-op that has 4,500+ companies sharing critical data that tracks to be over $4B in annual ad spend.
DigitalGenius allows online retailers and ecommerce brands to fully resolve customer service queries using the power of AI and automation. Leading brands such as Reebok, AllSaints, On, Holland & Barrett, Rapha, Beauty Pie, and Boardriders use DigitalGenius to provide 24/7 customer service support, reduce response times and improve their customer experience.
Vandra partners with eCommerce brands of all sizes to turn browsers into buyers using a powerful combination of AI and behavioral science. We squeeze more sales out of an eCommerce site’s existing traffic by targeting on-the-fence shoppers with timely nudges… and staying quiet for shoppers already headed for checkout. We increase conversion rate while avoiding unnecessary discounts.
The ReSponse App instantly responds to customers based on your company data; reducing first response times and resolution delays. You get AI powered automation for your CX team needs, without the AI hallucinations.
Nector is the solution for growing e-commerce businesses looking to boost customer loyalty and retention. With Nector, you can quickly and easily implement a rewards, loyalty, and reviews program that is completely customizable to your brand and tailored to your customers' shopping journey. Whether you're looking to incentivize first-time purchases, reward repeat customers, or increase customer lifetime value, Nector has got you covered. Best of all, you can get started in just 10 minutes, with no coding or development required.
ZEPIC is a next-gen marketing automation platform, think of it as a Marketing OS, that unifies customer data and AI to drive profitable engagement across channels like Instagram, Email, and WhatsApp. From browsing behavior to purchases, orders, and loyalty, ZEPIC turns every interaction into revenue opportunities while maximizing repeat sales per user, building lifelong loyalty, and delivering the fastest time-to-value in the industry (with most customers recovering software costs in under 3 months).
Ultimate GDPR EU Cookie Banner by Conversion Bear helps Shopify stores stay GDPR compliant by adding a customizable cookie consent banner. The app allows full control over the banner’s design, including colors, fonts, and layout, ensuring it matches your brand perfectly. It informs EU customers about cookie usage and closes automatically once the consent button is clicked. The banner can be tailored to show only to EU visitors or to all store visitors and integrates seamlessly with all Shopify themes.
Customer Accounts Concierge is an all-in-one customer portal for Shopify that transforms generic account pages into dynamic dashboards, enhancing the customer experience. It features a variety of functionalities such as loyalty and rewards programs, wishlists with back-in-stock alerts, custom registration forms, and social login options, allowing businesses to tailor the portal to their specific needs. This tool not only improves customer engagement and retention for B2C brands but also offers valuable capabilities for B2B stores, creating a comprehensive platform for managing customer relationships and preferences.
Everything you need to build a better D2C brand, business and tech stack.
