Direct mail tools are platforms that enable D2C brands to automate and streamline their direct mail marketing campaigns. They offer features like personalized postcard and catalog creation, targeted mailing lists based on customer data and lookalike modeling, integration with ecommerce platforms for triggered mailings, and analytics to measure campaign performance. Leading tools include PostPilot, Paper Run, Postie, and Lob, which aim to help brands acquire new customers, re-engage lapsed buyers, and drive repeat purchases through the offline direct mail channel.
![PostPilot](https://cdn.prod.website-files.com/600ece313e616e6fe12df5d3/66966de4a7436ae2b7aaf043_PostPilot.webp)
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