The subscription business model in eCommerce has revolutionized the way eCommerce stores sell their products. Without a doubt, recurring revenue is one of the most desired revenue streams for eCommerce entrepreneurs and established brands. That’s exactly why there has been such a surge in popularity of subscription apps in the Shopify App Store – more D2C brands are turning to subscriptions than ever before. Shopify launched their own subscription platform in August of 2023 – something that shocked the eCommerce community as a whole. Even though Shopify itself now has their own app for subscriptions, there are significantly more advanced subscription apps for eCommerce stores that are growing in popularity by the day.