Founded in 2013 by TechStyle Fashion Group and co-owned by Kate Hudson, Fabletics combines bold design, sustainable materials, and data-driven personalization through its VIP membership program. Members receive curated outfit suggestions, exclusive discounts, and flexible monthly credits for purchases, alongside an e-commerce platform, over 100 retail locations, and an integrated fitness app. With a focus on inclusive sizing and eco-conscious practices like recycled fabrics and carbon-neutral stores, Fabletics seeks to empower confidence in every body
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Fabletics is a global activewear brand blending bold style, performance-driven design, and inclusive sizing to redefine modern fitness fashion. Co-founded by Kate Hudson in 2013 under TechStyle Fashion Group, Fabletics offers workout apparel and loungewear that’s as functional as it is fashionable—engineered to support movement and empower confidence in every body type.
At the heart of Fabletics is its innovative VIP membership program, which offers exclusive benefits like personalized outfit recommendations, flexible monthly credits, and significant discounts on every purchase. Using data-driven insights, the brand curates looks tailored to each member’s preferences, delivering convenience, value, and a custom shopping experience across its online store and 100+ retail locations.
Fabletics champions eco-conscious practices by using recycled fabrics, reducing packaging waste, and operating carbon-neutral retail spaces. The brand’s commitment to sustainability ensures that style and performance don’t come at the cost of the environment—making it a smart choice for mindful, modern consumers.
With an integrated fitness app offering on-demand workouts and wellness content, Fabletics extends beyond clothing to become a full-spectrum lifestyle brand. Whether you’re training hard, running errands, or relaxing at home, Fabletics provides versatile gear and support to help you look and feel your best every step of the way.
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